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6 Marketing Specifics That Apply To Every New Venture

Startup Professionals Musings

You can have the best technology, but if customers don’t know you exist, or they don’t know how your technology solves a real problem for them, your startup will fail. How many customers will have any idea what this means to them? You need to clearly convey what makes your startup the only choice for your customers.

Marketing 141
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6 Reasons Earned Social Engagement Surpasses Paid Ads

Startup Professionals Musings

Engagement occurs when customers and stakeholders become participants by sharing ideas with you, or talking to their friends about you, rather than merely viewing what you publish. Each participant becomes part of your marketing department, as other customers read their output, and become part of the conversation.

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10 Strategies For Boosting Your Productivity At Work

Startup Professionals Musings

Among other things, she identified ten general productivity principles to give you a competitive edge, which I have adapted here for entrepreneurs: Control yourself well, but don’t try to control others. Build in “breaks” to your day, like scheduling lunch away from your desk, and going outside for a breath of fresh air every couple of hours.

Product 153
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5 Ways To Optimize Team Satisfaction In The Workplace

Startup Professionals Musings

In my experience advising businesses, large and small, I have often been surprised by the level of complacency and general malaise I find in the ranks, with a resultant direct loss of productivity and competitiveness. Develop metrics to monitor work intensity. Marty Zwilling First published on Inc.com on 1/18/2023

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Catch up to your market or be lost!

Berkonomics

Over the years, I have often heard the complaint from CEO friends that they have become so swamped by the demands of their growing businesses that they feel themselves further and further from the center of their industry, no longer at the forefront of information and competitive development. First, speak to your customers often.

Marketing 120
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Looking At Startups By The Rules Of Natural Selection

Startup Professionals Musings

Every startup needs a sustainable competitive advantage. With no competitive advantage, startups with new ideas gaining traction are never feared, and are usually eaten for lunch as sleeping giants wake up. If you want to be feared. If you want to mate. Money is no substitute for these other treasures.

Startup 112
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10 Commonly Held Myths That Limit Competitive Efforts

Startup Professionals Musings

Believers in this myth want everyone to get along and work happily together to foster innovations, so we see “zany” companies where employees play foosball and enjoy free lunches together. Cohesive myth. Constraints myth. We all know of at least one “better mousetrap” that is still hidden.