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Can you defend your pricing niche against your competition?

Berkonomics

There can be nothing more important in your business planning that selecting the proper pricing niche, making your story clear using that niche, and the defending your position against the competition. Companies that compete on price rarely compete against others who emphasize service or quality. What competition would you face?

Pricing 226
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Recurring revenues: Oil or glue?

Berkonomics

Management undertakes a simple exercise of calculating the increased profitability of shutting down all R&D, sales and subordinate operations, and universally notes with shock the high net profit that results – from shutting down all operations except customer service to recurring customers (as in software support operations.).

Sales 296
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Here’s how NOT to define your competition

Berkonomics

An entrepreneur pitches using a deck with no slide for competition. We have no competition.”. It is a failed litmus test for the entrepreneur, even if the plan is for a totally new device or service that could take the world by storm. We investors see this all the time. When asked (as we always do,) the response is “This is new.

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Be careful how you define your competition.

Berkonomics

Professional investors laugh when they hear an entrepreneur state, “We have no competition.” It is a failed litmus test for the entrepreneur, even if the plan is for a totally new device or service that could take the world by storm. Email readers, continue here.] Consider the state of the economy.

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How to reach beyond the prospect’s gatekeeper

Berkonomics

Looking for an entrance into a VC, an angel group, a bank, a CxO for a sales opportunity, or any other entity? Few of your contacts will be willing to use their valuable social or political capital helping you with a sales effort, and you will definitely strain your relationship with the intermediary if not a close friend.

Ideas 156
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Should you battle the dragon? Or just avoid the encounter?

Berkonomics

Well, even though that acquisition is still playing itself out on the field of battle, it appears quite clear that the new parent has directed its new subsidiary to abandon the lower end of the market and focus upon the larger sales, corporate customers, and major brands. Been skewered for slow customer service?

Resource 156
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How to make your recurring revenues oil and not glue

Berkonomics

Management undertakes a simple exercise of calculating the increased profitability of shutting down all R&D, sales and subordinate operations, and universally notes with shock the high net profit that results – from shutting down all operations except customer service to recurring customers (as in software support operations.).

.Net 226