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Sonos Lobs New Patent Lawsuit At Google

socalTECH

Santa Barbara-based whole home audio systems maker Sonos has filed another patent infringement suit at Google , saying that Google has infringed on five wireless audio patents held by the company. The lawsuit is the second filed against Google by Sonos, which also sued Google over similar patents in January.

Patents 113
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ITC Investigating Sonos Complaint Against Google

socalTECH

International Trade Commission has taken up a complaint, filed by Santa Barbara-based Sonos , that Google has been importing and selling goods which Sonos says infringe upon its patents. The move is the latest in a big battle between Sonos and Google. READ MORE>>.

Google 113
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Performance marketing agency MuteSix bets on content and data to boost DTC e-commerce

TechCrunch LA

But LA-based performance marketing agency MuteSix didn’t wait that long to build its business around scaling DTC brands. “They demonstrate best-in-class expertise with Facebook and Google paid ad platforms. “They demonstrate best-in-class expertise with Facebook and Google paid ad platforms. The key takeaway?

Commerce 211
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SPOTLITE Launches Singing Competition App

socalTECH

Spotlite said its executives come from such companies as Google Music, Yahoo! Music, Microsoft, Atom Factory, and Warner/Chappell, and that its development and tech teams are in Beijing, with marketing, A&R, and business development based in Los Angeles. The company's offices in Los Angeles are listed in Walnut.

Walnut 149
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10 Marketing Strategies To Drive Exponential Growth

Startup Professionals Musings

As an angel investor, I see plenty of startups focusing on building an innovative product, but I’m looking for the few who are also leading with an exponential growth strategy, to put them in the category of the next Amazon or Google. Let your highly motivated customers be your best marketing advocates for new customers.

Marketing 170
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Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

But being best-in-class at online marketing is also a sine qua non to standout from your peer group. The starting point of product IS marketing, which is what a lot of young entrepreneurs that never studied business don’t realize. Online marketing uses techniques for driving promotion and place.

Marketing 379
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Introducing Trust, and the Importance of Product-Founder Fit

Both Sides of the Table

Most of these startups spend the lion’s share of their marketing budget in today’s social media channels: Facebook, Twitter, Reddit, Snap, TikTok and so on because?—?no founders, marketers, investors?—?and no surprise?—?that’s that’s where the customers are. For these companies, it looks like a rosy picture. Why Did I Invest in Trust?

Product 424