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Niche marketing works. Here’s how.

Berkonomics

So, aiming a brand-new smartphone full of great features but increased complexity using AARP Magazine as your marketing resource just won’t get the job done. You’ll have less competition. Of course not. So, what other benefits are there to niche marketing? Here are just a few to consider…. Email readers, continue here…].

Marketing 266
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Have you heard? Eyeballs aren’t everything.

Berkonomics

But the competition among sites has overwhelmed available inventory of paying advertisers, greatly reducing the cost per thousand views, and making display ads no longer a preferred revenue source for marginal sites. Most of us are still searching for the combination of monetization devices that work best for us.

Metrics 296
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Praying to the God of Valuation

Both Sides of the Table

I have often thought that creative endeavors where one has a quick turn-around between idea and realization of one’s work as one of the more fulfilling experiences in life. I started my first company in 1999 and was admittedly swept up in all of this: Magazine covers, fancy conferences, artificial valuations and easy money.

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Best Alternatives to the Amazon Affiliate Program

Tech.Co

And even better still, it offers a great deal for the publications who participate in the program, offering a competitive 8% conversion rate and an impressive 10% commission on each sale (more than double Amazon’s 4.5% Top Publications: BuzzFeed News, Vox, New York Magazine. commission). Bookshop’s goal isn’t to beat Amazon.

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Why Uber Should Go Public

Both Sides of the Table

At the Upfront Summit this past week there was an electric interview of Fred Wilson led by well-researched and artful Dan Primack of Fortune Magazine that ended up making news. Of course you should read the book so I don’t bastardize his arguments but two (of the six) guiding principles come down to competition and science.

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Eyeballs aren’t everything.

Berkonomics

But the competition among sites has overwhelmed available inventory of paying advertisers, greatly reducing the cost per thousand views, and making display ads no longer a preferred revenue source for marginal sites. Most of us are still searching for the combination of monetization devices that work best for us.

Metrics 207
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Paranoid Companies Miss the Best New Opportunities

Startup Professionals Musings

As an example, a few years ago I worked for small software company selling an expensive enterprise workflow product. Companies work together on segments of their business where they believe they can minimize costs but not jeopardize their unique attributes. Of course, for a strategic alliance to work, you must take precautions.

Company 96