Both Sides of the Table

OCTOBER 26, 2014

It’s why in this article I advise that people “market today not futures” because you don’t want your playbook in the hands of the competition. And you need somebody who is committed to keeping up your presence in blogs, social media and other online forums. It’s OK to push out extra ones on your website or blog.

Press 319

Press Startup Writing Training 319

Both Sides of the Table

JANUARY 26, 2013

One of the advantages of blogging, using social media, public speaking, etc as a VC is that you get a more nuanced view of these shifts by watching your own successes and failures. But succinctly this press places a marker in the ground for your company. That used to be the standard. Why does that matter?

Startup 355

Startup Funding News Press 355

Both Sides of the Table

FEBRUARY 20, 2017

So they create a task list of all the marketing activities an organization can do: press releases, web site updates, customer case studies, blog posts, daily Tweets, Facebook fan page, attending conferences, etc. You have a marketing department with three people. They’re tasked with doing … marketing.

Activity 164

Activity Conference Press Case Study 164

InfoChachkie

NOVEMBER 7, 2011

Throughout his career, Kevin has had tremendous success garnering press. During the late 1990’s, DoubleClick was often the media’s punching bag whenever Internet privacy concerns were discussed. More recently, Kevin has generated positive attention, as the press is anxious to see if he can replicate his multiple billion dollar exits.

Press 260

Press Software Review Startup IBM 260

Startup Professionals Musings

MAY 11, 2020

Of course you need to discount any investor competitive positioning, but local investment group leaders will quickly tell you the strengths and terms of active investors in your area. Do research on investor visibility via Google and social media. Invite the investor to dinner or fun-related activity.

Technical Review 124

Technical Review Funding Innocal Offshore 124

Both Sides of the Table

APRIL 18, 2019

Unit Economics Accelerating One topic I heard a lot in investor circles last year and in the press a lot was that there weren’t good unit economics and therefore the scooter market was never going to perform well. They also were exclusive to Bird so they gave the company a competitive advantage. I’m not sure I personally could do this.

Santa Monica 250

Santa Monica Venice Competition Software Review 250

Both Sides of the Table

JANUARY 23, 2011

I was talking a month ago with a founding team who was lamenting the fact that their competitors got way better coverage than they did when they felt that their traffic numbers were > 2x the competition. I pointed out the fact that they only ever talked to the press when the had an announcement and that it was a continual process.

Startup 349

Startup Writing Press Blogging 349

Startup Professionals Musings

AUGUST 4, 2019

In fact, this article was driven by a startup press release I saw a while back, highlighting a startup’s “geo-fencing technology” as a new basis for discount coupons. Don’t dumb it down for social media. How many customers will have any idea what this means to them? They will call you back. Marty Zwilling.

Marketing 97

Marketing Entrepreneur Startup Technical Review 97

socalTECH

SEPTEMBER 24, 2014

You can press a button, and it scans the social media chatter and organizes highlights aroundyou, of relevant conversations around a particular location and particular time. Ali Khoshgozaran: Before we started the company, me and my partner had participated in the USC Viterbi startup competition. How did Tilofy come about?

USC 236

USC Southern California Organization UCLA 236

Both Sides of the Table

FEBRUARY 28, 2018

This is true whether it’s physical products or media products. Think about the tension between media companies and cable operators like last year when Viacom threatened to pull Nickelodeon, Comedy Central, MTV, BET, etc. The press around the Parachute Home Hotel itself was worth the effort of having created it.

Product 296

Product Course Customer Custom 296

Both Sides of the Table

MARCH 22, 2010

Given a choice of your marketing person or talking to you (the founder) there’s no competition. Not talking to the press is a bit like a politician saying they don’t want to talk to the press because they’d rather save that time for drafting legislation. Oh, and Demo charges the startups $18,000.

Tips 307

Tips Startup Press Blogging 307

Both Sides of the Table

SEPTEMBER 15, 2014

Many questioned whether it could survive under the fail whale, inevitable competition from Facebook, founder fighting, fights with 3rd-party developers let alone become a revolutionary business that could make money. in fact we still look at many deals in the media sector whose main objective is to entertain people. Far from it.

Funding 362

Funding Technical Review Ideas Startup 362

Both Sides of the Table

MAY 5, 2011

He listed all of the product releases that were up coming, the customers that were in the pipeline and where he saw his competition moving. When you account for competition for talent, the difficulty of retention, the cost of living and the difficulty of rising above the noise – there are many advantages of staying put.

Venture Capital 317

Venture Capital Technical Review Startup Press 317

Both Sides of the Table

JANUARY 12, 2014

It’s building a product that is substantially differentiated, and, as Bill Gross, one of the most prolific tech entrepreneurs of our era says, “ It needs to be 10x better than the competition ” (because if you shoot for that then in competitive markets you might achieve 3x.

Marketing 379

Marketing Startup SEM SEO 379

Startup Professionals Musings

AUGUST 12, 2017

In fact, this article was driven by a startup press release I saw a while back, highlighting a startup’s “geo-fencing technology” as a new basis for discount coupons. Don’t dumb it down for social media. How many customers will have any idea what this means to them? They will call you back. Marty Zwilling.

Tips 75

Tips Marketing Technical Review Startup 75

Startup Professionals Musings

MARCH 16, 2014

Use social media and Search Engine Marketing (SEM) to start. Put out regular press releases for search purposes and general visibility. Gather leads online from your social media initiatives, mine your contacts, attend trade shows, and use lead-generation services. Get exposure for your expertise.

Marketing 102

Marketing Funding Social Media SEM 102

Startup Professionals Musings

DECEMBER 5, 2014

In fact, this article was driven by a startup press release I saw recently, highlighting a startup’s “geo-fencing technology” as a new basis for discount coupons. Don’t dumb it down for social media. How many customers will have any idea what this means to them? They will call you back. Marty Zwilling.

Technical Review 103

Technical Review Tips Marketing Entrepreneur 103

SoCal CTO

APRIL 8, 2010

Death By Competitive Analysis - Steve Blank , March 1, 2010 Trading emails with a startup CEO building an iPhone app, I asked him why potential customers would buy his product. In response he sent me a competitive analysis. It looked like every competitive analysis I had done for 20 years, (ok maybe better.) And it made me sad.

Startup 150

Startup Software Review Competition SoCal 150

Startup Professionals Musings

JANUARY 17, 2013

Use social media and Search Engine Marketing (SEM) to start. Put out regular press releases for search purposes and general visibility. Gather leads online from your social media initiatives, mine your contacts, attend trade shows, and use lead-generation services. Get exposure for your expertise.

Marketing 106

Marketing Startup Social Media SEM 106

Tech Zulu Event

OCTOBER 6, 2016

Further, as the competition amongst web stores continues to increase, it’s becoming increasingly difficult to grab one’s parts of their desired market. Utilize Popular Social Media Platforms. Thankfully, we’ve compiled detailed guide in order to help you generate more awareness for your website in the global market.

Commerce 58

Commerce Search Engine Optimization Sites Marketing 58

Startup Professionals Musings

SEPTEMBER 10, 2014

Of course you need to discount any investor competitive positioning, but local investment group leaders will quickly tell you the strengths and terms of active investors in your area. Do research on investor visibility via Google and social media. Invite the investor to dinner or fun-related activity.

Technical Review 103

Technical Review Innocal Offshore Entrepreneur 103

Startup Professionals Musings

NOVEMBER 6, 2017

In this new world of constant cultural and technological change, the only source you can trust is your own ability to learn faster and be more creative than your competition. He should know, based on his years of experience as a media trainer for senior politicians, business people and celebrities.

Ideas 60

Ideas Social Media Press Mentor 60

Startup Professionals Musings

JUNE 19, 2013

In fact, this article was driven by a startup press release I just saw today, highlighting a startup’s “geo-fencing technology” as a new basis for discount coupons. Don’t dumb it down for social media. How many customers will have any idea what this means to them? They will call you back. Marty Zwilling.

Startup 103

Startup Marketing Social Media Technical Review 103

socalTECH

JULY 7, 2011

In other words, you can log into your social media sites like Twitter, log into Instant Messenger and other accounts, and it will pull your contacts and give you a seamless way to organize those contacts. What has set us aside from the competition, is we built our own back end telco platform. It is a competitive environment.

Social Network 259

Social Network Platform Networking Google 259

Both Sides of the Table

AUGUST 18, 2015

But he didn’t have access to venture capital money, online marketing dollars, social media – this was the late 60’s / early 70’s. When DC tried to ban Uber in the early days he didn’t cry in his beer – he flew out there and led a public protest and invited the press.

Startup 150

Startup Marketing Course Social Media 150

Both Sides of the Table

JUNE 18, 2010

Structured data asset creation works in on demand in real-time across multiple data sets Including web, e-mail, internal databases, documents, and media. Customers Include: Reuters, Associated Press, , Dow Jones, Ask.com , healthcare companies, and major investment banks and hedge funds. Competitors: InformationBuilders , DataWatch.

Venture Capital 225

Venture Capital Google Web Sites 225

Startup Professionals Musings

MARCH 27, 2016

Of course you need to discount any investor competitive positioning, but local investment group leaders will quickly tell you the strengths and terms of active investors in your area. Do research on investor visibility via Google and social media. Invite the investor to dinner or fun-related activity.

Technical Review 63

Technical Review Innocal Offshore Entrepreneur 63

InfoChachkie

JULY 2, 2012

In addition to his reputation as a showoff, Reggie was renowned for deriding his teammates in the press and initiating clubhouse fights. Rather than pursue an ever-higher salary from a variety of teams, Cal repeatedly turned down contracts that offered him more money and greater media exposure.

Startup 182

Startup Class RSS Statistics 182

Both Sides of the Table

AUGUST 3, 2009

We are a city unique in merging the world’s best content with digital media and technology expertise. There are now a second generation of entrepreneurs and companies that have learned from their last successes and are producing great new companies like TopSpin Media , Sometrics and GumGum.

Twiistup 228

Twiistup SoCal Southern California Yammer 228

Startup Professionals Musings

DECEMBER 7, 2010

Use social media and Search Engine Marketing (SEM) to start. Put out regular press releases for search purposes and general visibility. Gather leads online from your social media initiatives, mine your contacts, attend trade shows, and use lead-generation services. Get exposure for your expertise.

Marketing 94

Marketing Startup Social Media SEM 94

Both Sides of the Table

NOVEMBER 1, 2016

Yet the only horror I experienced was watching Peter Thiel stand in front of a national media audience and re-endorse Donald Trump for President. You’re saying you agree with him on policy while saying the press is taking him too literally for his 5 years of racist “birtherism” or his anti-Mexican comments or his sexual assault comments.

Invest 150

Invest Press Media Education 150

InfoChachkie

OCTOBER 20, 2010

In addition to his reputation as a showoff, Reggie was renowned for deriding his teammates in the press and initiating clubhouse fights. When teammate Darold Knowles was asked about Reggie’s hotdog status, he replied, "There isn’t enough mustard in the world to cover Reggie Jackson.”. No one ever called him a hotdog.

Statistics 212

Statistics Press Product Startup 212

Both Sides of the Table

APRIL 19, 2011

o Their strong skill was online media buying and optimization – they rarely would do CPA deals – mostly buying CPM. As internet crashed media became cheaper so they bought more and their tracking and analysis became really good so they did better. o Put a timeframe/money – competition in the picture.

Acquisition 304

Acquisition Startup Customer Custom 304

Both Sides of the Table

JUNE 28, 2018

How could Bird really be worth the reported $2 billion valuation that I read about in this press? You can expect some strong competition, but it’s unlikely that there will be 5 great scooter companies. One huge advantage the early-movers have is “density.” You don’t “Bing” information or “Hulu and chill.” Brand matters.

Santa Monica 256

Santa Monica Funding Startup Course 256

InfoChachkie

OCTOBER 1, 2010

A startup is far more likely to respond to an inquiry, especially if they are in your industry yet are not competitive. Review the person’s publicly available information from social media sites. Press Releases – You can often find the names of BDC contacts from quotes in the company’s press releases.

Company 124

Company Companies Email Press 124

Tech Zulu Event

OCTOBER 7, 2013

Data centers are a strategic layer of the value chain: data center efficiencies and deployments are some of Google’s key competitive advantages and trade secrets. At the time of acquisition, the press primarily asserted that Google bought Motorola to help protect Android’s legal intellectual property in court.

Google 92

Google Web .Net Yahoo 92

Both Sides of the Table

MAY 19, 2010

It’s always fun debating companies with Dana because she’s always so knowledgeable on deals – particularly those in the digital media, ad-tech and eCommerce spaces. million users making it considerably larger than some of its peers that have historically received more tech press inches. Competition: McAfee , Symantec.

Venture Capital 240

Venture Capital Startup Platform Technical Review 240