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Competitive Intelligence

SoCal Tech Calendar

Tuesday, March 20, 2012 -- Competitive Intelligence: 007 Market Intel. Your mission, should you choose to accept it, is to estimate market size, competitive market share, how many potential customers are there, and price points. Several case studies will be presented, although the names will be changed to protect the innocent.

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What Does the Post Crash VC Market Look Like?

Both Sides of the Table

<== Our conclusion was that this isn’t a temporary blip that will swiftly trend-back up in a V-shaped recovery of valuations but rather represented a new normal on how the market will price these companies somewhat permanently. When you look at how much median valuations were driven up in the past 5 years alone it’s bananas.

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Understanding How The Innovator’s Dilemma Affects You

Both Sides of the Table

In fact, the incumbent is usually very dismissive of this new competition as our the large buyers of the incumbent’s products. First, over time Salesforce.com’s technology got better and better yet the price didn’t shoot up dramatically relative to Siebel. They are radically lower in price. So what did happen?

Startup 376
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Interview with Noah Auerhahn, Extrabux

socalTECH

We talked with Noah about how the company grew out of a business plan competition at the University of Southern California, his recent funding from the Maverick Angels, as well as how the firm hopes to stand out among a crowded list of comparison shopping sites. Did you have any prior background in this, and what were you two studying?

USC 207
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Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

The starting point of product IS marketing, which is what a lot of young entrepreneurs that never studied business don’t realize. Product is simply about defining a physical good or service that would be valued by consumers of the product more than existing alternatives based on functionality, quality and/or price.

Marketing 379
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Demand pull – cost push.

Berkonomics

Demand pull: too much demand for a product or service and not enough supply cause a competition for the product that drives prices higher without increasing the intrinsic value of the product. Cost push: labor or parts costs increase, causing the product or service to be priced higher without adding intrinsic value.

Demand 136
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7 Advantages For Being A Socially Responsible Startup

Startup Professionals Musings

Startups can use social responsibility as a competitive advantage. That’s a real competitive edge that you can use in your marketing and positioning. Socially responsible products typically sell at a premium price. Customer loyalty is highest for socially conscious startups.

Startup 149