Why Most of Your Assumptions About Phone Calls are Wrong
Both Sides of the Table
JANUARY 14, 2014
It’s why I wrote this article about Invoca (formerly RingRevenue) that the most obvious mobile Internet ad unit is, in fact, a phone call. When you listen to Tony Hsieh talk about his Zappos customer reps in “ Delivering Happiness ” you get a sense of the effectiveness of call center relationships. Google knows it.
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