Startup Professionals Musings

AUGUST 24, 2022

As a business consultant and angel investor, I often ask for your own assessment of marketing ROI , or customer acquisition cost (CAC). Leaders and investors need to know if you have and are tapping into your key sources of relevant data, including web analytics, sales management data, and customer relationship management (CRM) software.

Customer 100

Customer Custom Acquisition Technical Review 100

socalTECH

APRIL 8, 2015

Los Angeles-based content and rights management software developer FilmTrack said late Tuesday that it is backing a new metadata standard for the media and entertainment industry. FilmTrack said it has linked with EIDR, an organization developing a new content identifier system for the movie and television industry. READ MORE>>.

Content 100

Content Hollywood Entertainment Media 100

socalTECH

JUNE 25, 2014

Los Angeles-based Shotgun Software , a developer of cloud-based production tracking, review, and asset management software for the film, television and games industries, has been acquired by Autodesk , the two said Wednesday. Autodesk said it will help the company accelerate solutions to its creative customers. READ MORE>>.

Software Review 147

Software Review Software Hollywood Acquisition 147

Startup Professionals Musings

JULY 20, 2020

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. To use online display ads to generate leads, you post ads on websites frequented by your target audience or ones with content related to the ad. Display advertising. Email marketing.

Customer 146

Customer Custom Marketing Startup 146

socalTECH

DECEMBER 3, 2014

The two said the deal will provide the ability to target guests with content and offers, letting restaurants communicate with customers via email, mobile web, apps, and social promotions. tillster mobile emarketing software kahuna restaurant ordering system partnership' Financial details of the partnership were not disclosed.

Mobile 138

Mobile Software Marketing Email 138

socalTECH

MAY 21, 2014

Are you a content creator for the web? It turns out, nowadays, creating the content is only a small part of your job description The most successful YouTubers, studios, brands and agencies today are intensely focused on using social media to engage with fans, get that content out there, and grow their audience.

Downey 215

Downey Content Help Startup 215

SoCal Tech Calendar

SEPTEMBER 7, 2012

Tuesday, September 11, 2012 -- Mobility: Exceeding Your Customers? San Diego Software Industry Council. What can you do to delight your customers and inspire them to return to your app again and again? What can you do to delight your customers and inspire them to return to your app again and again? Expectations.

Mobile 124

Mobile Customer Custom San Diego 124

socalTECH

DECEMBER 2, 2021

Los Angeles-based livestreaming and on-demand audio, video, and podcasting content provider LiveOne says it has connected its long list of products into Google's Android Automotive platform. Google's Android Automotive is an open source software platform which Google offers up to major automotive OEMs.

Google 113

Google Platform Demand Content 113

Tech.Co

MAY 31, 2023

Business tools — from customer relationship management ( CRM ) platforms to accounting software — help to save startups time and money by automating key processes and maximizing efficiency. Lenido Startup tool: Accounting software Price: Free Accounting software doesn't need to come at a premium. While Hide.me

Tool 131

Tool Startup Software Review Technical Review 131

socalTECH

DECEMBER 31, 2008

Los Angeles-based content delivery network provider EdgeCast said yesterday that it now has more than 300 customers, saying that it has signed Twistage, a provider of video publishing services; Parallels, maker of virtualization software; PureVideo, an online video content firm; as well as many others during the year.

Customer 100

Customer Custom Content Networking 100

TechCrunch LA

MARCH 2, 2021

“ We were targeted to a small number of very premier customers. Maestro is at the forefront of redefining the relationship of content owners and creators with their viewers. Maestro is at the forefront of redefining the relationship of content owners and creators with their viewers.

Tool 315

Tool Commerce .Net Entertainment 315

socalTECH

OCTOBER 14, 2019

El Segundo-based CUJO AI , a developer of artificial intelligence software, has launched a new product aimed at providing network analytics to broadband operators. The company said the tool helps provide data on connected devices, applications usage, content access, security threats, and privacy challenges. READ MORE>>.

Tool 113

Tool El Segundo Artificial Inteligence Networking 113

socalTECH

OCTOBER 4, 2016

Episerver , which develops software used for managing digital content and marketing and which has a corporate office in Irvine, said it has acquired Optivo , a provider of omnichannel campaign management and customer intelligence software. Financial terms of the buy were not disclosed. Optivo was based in Berlin.

Content 138

Content Software Marketing Customer 138

socalTECH

MARCH 12, 2020

Los Angeles-based accounting software developer BlackLine is taking a new approach to its annual user conference in Europe, saying that it will now run its InTheBlack London 2020 event as a fully virtual event--but which will still feature thought leaders from its customers and users, instead as a series of virtual event sessions.

Conference 113

Conference Software Development Los Angeles Software 113

socalTECH

JUNE 9, 2011

The new software--aimed at software developers, including desktop games and antivirus software firms--makes it easier for end users to manage file downloads, allowing them to pause, resume, and recover updates and software. EdgeCast said the software will be brandable and customizable by its customers.

Software 140

Software Santa Monica Software Development Networking 140

Inverted Software

SEPTEMBER 8, 2017

In today’s connected world, businesses are focusing on acquiring and retaining customers using a wide array of tools. At Inverted Software we have gathers the top 5 marketing software tools we think every business should utilize in order to effectively reach customers while keeping time effort in check. ConstantContact.

Software Review 44

Software Review Tool Software Marketing 44

SoCal CTO

DECEMBER 9, 2009

I just had an all-too common conversation with the founder of a startup who had spent more than a year working with a software development company who had produced a mess. Who are the customers? Please be able to provide me with a few specific examples of different types of customers, what they need, what the system will do for them.

Software Development 292

Software Development Develop Development Startup 292

socalTECH

JULY 6, 2010

San Diego-based Verimatrix , a developer of digital rights management software, said Monday that it has deployed its products on Chilean broadband provider GTD Manquehue, based in Santiago. Financial details of the win were not disclosed.

Custom 140

Custom Customer San Diego Demand 140

socalTECH

FEBRUARY 8, 2018

Santa Monica-based Cornerstone OnDemand , which develops cloud-based, enterprise learning and human capital management software, says it is in an expanded, strategic global relationship with LinkedIn. Financial details of the agreement were not announced.

Cornerstone OnDemand 113

Cornerstone OnDemand Santa Monica Content Customer 113

Startup Professionals Musings

FEBRUARY 26, 2023

Based on traditional research, getting new customers is five to ten times harder than getting additional revenue from existing customers. All-you-can-eat content model. Here the key is to convince customers that you have something really rare, and maybe even entice them into a long-term but affordable relationship.

Startup 117

Startup Pricing Customer Custom 117

socalTECH

OCTOBER 19, 2018

Earlier this month, Los Angeles-based Catalog (www.catalog.cc), a startup developing artificial intelligence software to help independent visual artists scale their content production efforts, announced it raised $1.5M Lots of those businesses wanted to get display banners, but had no content to do so. in a seed funding round.

Help 133

Help IP Content Google 133

socalTECH

APRIL 21, 2009

Pasadena-based Big Stage Entertainment , the startup which uses photos to create animated, 3-D facial avatars of users, has added new content from a game from GGL Global Gaming. Big Stage told its users yesterday that they could now insert their avatars into content from Age of Conan: Hyborian Adventures, a video game published by Funcom.

Content 100

Content Tech Coast Angels Mission Ventures USC 100

socalTECH

MAY 1, 2014

The startup--led by Bernard Louvat--said the new product helps reduce call volume and increase customer satisfaction, by leading customers off traditional call center calls via online, self-service options. touchcommerce contact center software touchconnect self service customer support chat' READ MORE>>. READ MORE>>.

Agoura Hills 147

Agoura Hills Agoura Satisfaction Customer 147

socalTECH

MAY 2, 2013

MediaPass , which develops online paywall software for newspapers and other publications, has scored another win today, saying that it has added Consolidated Publishing of Alabama as a customer. MediaPass said that Consolidated is using the MediaPass software for four of its online newspapers. READ MORE>>.

Content 157

Content News Software Sites 157

socalTECH

JANUARY 30, 2014

Los Angeles-based NewsCrafted , a company which provides elementary and middle schools with professionally designed, high quality newsletters -- including content, has raised $1.1M angel education advertising custom newsletter publishing elementary school middle capital venture newscrafted' NewsCrafted is led by David Koenig.

Newsletter 147

Newsletter Advertising Education Content 147

socalTECH

MAY 7, 2013

A new, Los Angeles startup, SendUs , launched its services to help brands manage user-generated video content this morning, saying that its platform helps companies leverage that user-generated content and turn it into videos for companies. sendus crowdsourced video content publishing software' Komen for The Cure.

Platform 190

Platform Social Network Content Los Angeles 190

socalTECH

NOVEMBER 15, 2012

If you're a web publisher, or even a brand developing your own outreach to customers through a newsletter or microsite, how do you efficiently gather and curate all of the news and information out there? The firm has created a tool which uses software and semantic search to help in the whole process of curating content.

Web 237

Web Newsletter Content Startup 237

socalTECH

APRIL 30, 2009

Los Angeles-based Language Weaver , which develops language translation software, has inked a new deal with a UK-based developer of enterprise software for managing content translation. Language Weaver said that SDL will use its translation software within its software. READ MORE>>.

Software 100

Software Commerce Los Angeles Content 100

Tech Zulu Event

DECEMBER 22, 2012

Founded over a year ago, Stacksocial’s CEO Josh Payne , found the task of sifting through page after page in the hunt for software daunting and decided something had to be done. Not much unlike STEAM, the bundles assist people with discovering new software they’d likely not have found otherwise.

Software 84

Software Web Design Pricing Course 84

socalTECH

MAY 14, 2013

Los Angeles-based content delivery network provider NetDNA is powering a web performance optimization service for WordPress blog owners this morning. NetDNA said that W3 Total Cache , which develops a plug-in for the popular WordPress web publishing software, is using its MaxCDN services to help its customers with optimizing WordPress sites.

Services 185

Services Blogging Web Sites 185

Startup Professionals Musings

MAY 27, 2020

Based on traditional research, getting new customers is five to ten times harder than getting additional revenue from existing customers. All-you-can-eat content model. Here the key is to convince customers that you have something really rare, and maybe even entice them into a long-term but affordable relationship.

Startup 168

Startup Customer Custom Netflix 168

Startup Professionals Musings

OCTOBER 22, 2021

Take advantage of software tools to automate routine business functions, like taking and delivering orders. Provide website forums to help customers solve their own problems. Use free e-commerce software and services like PayPal before building an expensive customized solution. Automate to the max.

Technical Review 124

Technical Review Case Study Software Review Startup 124

Berkonomics

MARCH 4, 2021

As a side note, we returned to market with the application as a software-only product without artificial intelligence and without some features, reduced the price from $150,000 to $8,000, and had a subsequent hit on our hands. Early meetings with potential customers will yield enthusiasm for a “free test” of the new product.

Artificial Inteligence 240

Artificial Inteligence Marketing Press Resource 240

InfoChachkie

DECEMBER 2, 2009

As noted in Pour and Stir Part I , the key to the successful execution of this strategy is managing the following equation: The cost to acquire a customer < lifetime value of a customer. Decreasing Your Customer Acquisition Costs. This is equivalent to being handed a free customer for every ten customers you acquire.

Customer 164

Customer Custom Advertising SEM 164

socalTECH

SEPTEMBER 16, 2008

Los Angeles-based automated translation software firm Language Weaver said Monday that the firm has been selected by a provider of translation and dictionary software, Babylon ltd., Separately, Language Weaver said that it is expanding in the commercial market with a new focus on web content, business intelligence, and customer care.

Customer 100

Customer Custom Web Los Angeles 100

socalTECH

JULY 30, 2012

Santa Monica-based Docstoc , the online small business resources site led by Jason Nazar, is looking to bolster its video content with more content around small business subjects.

Course 210

Course Santa Monica Content Resource 210

socalTECH

MAY 17, 2019

For today's interview, we sat down and spoke with David Loo , the founder and CEO of Perspectium (www.perspectium.com), a startup which is developing service management applications designed to help connect different, enterprise service management software products together. Perspectium recently raised a funding round from TVC Capital.

SaaS 113

SaaS Startup Customer Custom 113