Startup Professionals Musings

OCTOBER 21, 2015

Every entrepreneur knows that good demand generation marketing is the key to growth these days, but very few have the discipline or know-how to measure return in a world of a thousand tools and techniques. Lead-stage content performance. The fuel for any good demand generation program is relevant, buyer-centric content.

Metrics 101

Metrics Marketing Demand Paramount 101

Startup Professionals Musings

OCTOBER 22, 2021

Many aspiring entrepreneurs are looking to the Internet as an opportunity to get rich quick, instead of a place where you can start a business you love, for very little capital and minimal technical expertise. See what other people are offering, and think about a niche where you could be unique, and have some fun at the same time.

Technical Review 124

Technical Review Case Study Software Review Startup 124

Startup Professionals Musings

APRIL 21, 2021

Startups and entrepreneurs are drowning in the information overload, where the volume of data created is like a new Library of Congress every 15 minutes. While none of us can stop the flow of data and the creation of content that swirls around us, we can control how we structure the moments that arise and our responses.

Organization 145

Organization Demand Course Entrepreneur 145

SoCal Tech Calendar

FEBRUARY 19, 2017

Caltech Entrepreneurs Forum. Theatrical release competes with broadcast and cable television and streaming video on demand. At the same time, the vast majority of distribution of feature motion picture content remains concentrated in a small number of very large corporate entities. See [link] (more)

Technology 100

Technology Southern California Startup Netflix 100

Startup Professionals Musings

JULY 7, 2013

Many aspiring entrepreneurs are looking to the Internet as an opportunity to get rich quick, instead of a place where you can start a business you love, for very little capital and minimal technical expertise. See what other people are offering, and think about a niche where you could be unique, and have some fun at the same time.

Entrepreneur 105

Entrepreneur Startup Technical Review Case Study 105

socalTECH

JUNE 9, 2014

We caught up with Lee Essner , the President of Jukin Media, to learn more about how the company thinks it has figured out how to make a business round viral videos. We then acquire those videos directly from content owners. Can you talk about those businesses? We can bring in a clip, cleared in about eight hours.

Media 235

Media Content Startup IP 235

Startup Professionals Musings

JUNE 27, 2013

Startups and entrepreneurs are drowning in the information overload, where the volume of data created is like a new Library of Congress every 15 minutes. While none of us can stop the flow of data and the creation of content that swirls around us, we can control how we structure the moments that arise and our responses.

Entrepreneur 96

Entrepreneur Organization Startup Demand 96

socalTECH

JANUARY 18, 2011

This morning, Pasadena-based Perfect Market (www.perfectmarket.com) announced a new, $9M round of funding for the firm's technology, which is used to help publishers monetize their content. Julie Schoenfeld: When we talked last, we were focusing primarily on helping publisher monetize their archived content. Congrats on funding.

Marketing 232

Marketing Funding Content Writing 232

Startup Professionals Musings

AUGUST 11, 2013

Think of a brand evangelist team online as people blogging about your product, or posting links to it in every forum. Develop viral content. People are more demanding and have more choices than ever before. entrepreneur startup marketing budget viral marketing business' Seed viral activity. Marty Zwilling.

Marketing 99

Marketing Entrepreneur Startup SEM 99

socalTECH

MAY 30, 2019

Richards--a serial entrepreneur who has been involved in a number of technology companies here, including NTI Group (sold to Blackboard), Internships.com, MP3.com, Explain what you mean about branding in the employment area? Talk more about that outplacement content? What is CareerArc? That's been very effective.

Content 193

Content Social Network Coach Help 193

Startup Professionals Musings

JANUARY 19, 2011

Startups and entrepreneurs are drowning in the information overload, where the volume of data created is like a new Library of Congress every 15 minutes. While none of us can stop the flow of data and the creation of content that swirls around us, we can control how we structure the moments that arise and our responses.

Entrepreneur 99

Entrepreneur Summary Organization Startup 99

socalTECH

AUGUST 17, 2020

Our interview today is with serial entrepreneur Neel Grover , the CEO and founder of Indi (indi.com). Indi operates an app which lets people get paid for sharing their social content, making product recommendations, and more. Every day, there are people out there with tremendous knowledge about things.

Help 113

Help Commerce Platform Orange County 113

Tech.Co

FEBRUARY 19, 2021

In fact, Here's the post in its entirety: We have signed an agreement to be acquired by Amazon and are looking forward to working with them as we continue to build easy-to-use tools for entrepreneurs. There's nothing particularly unique about what Selz does. But Amazon faces a serious problem: Consumer demand is changing.

News 136

News Acquisition Platform Sales 136

Startup Professionals Musings

JANUARY 5, 2019

Many aspiring entrepreneurs are looking to the Internet as an opportunity to get rich quick, instead of a place where you can start a business you love, for very little capital and minimal technical expertise. See what other people are offering, and think about a niche where you could be unique, and have some fun at the same time.

Technical Review 97

Technical Review Case Study Software Review Startup 97

socalTECH

MARCH 2, 2016

We caught up with co-founder and CEO Vic Belonogoff to learn more about Render Media, whose flagship site is Opposing Views. Tell us about Render Media? Our goal is to create really socially engaging content, that is aimed at empowering, informing, and giving voice to a young audience. They raised something between $2.5

Media 100

Media Content News SEO 100

Startup Professionals Musings

OCTOBER 5, 2013

Yet in the business plans I see, the marketing content and budget are smaller than ever. Digital quite simply is not for repurposing content that exists in other channels. It’s about re-imagining content to create blockbuster experiences that cannot be attained through any other medium. Don’t repurpose, re-imagine.

Marketing 104

Marketing Demand Startup Customer 104

Startup Professionals Musings

DECEMBER 11, 2016

Many aspiring entrepreneurs are looking to the Internet as an opportunity to get rich quick, instead of a place where you can start a business you love, for very little capital and minimal technical expertise. See what other people are offering, and think about a niche where you could be unique, and have some fun at the same time.

Startup 107

Startup Technical Review Case Study Software Review 107

Both Sides of the Table

AUGUST 15, 2010

The life of an entrepreneur is filled with 20 second opportunities. I’ve written about the “elevator” pitch before. People read magazines for a reason and it’s a combination of focused content and beautiful images. My partner was in product management at Demand Media. What kind of content? Most are squandered.

Startup 315

Startup Content Conference Media 315

socalTECH

OCTOBER 28, 2016

Paul Bricault , co-founder of the accelerator, sat down with us earlier this week to reflect on the lessons he's learned over those five years, and what he's learned about LA's startup environment. Those were companies like Maker Studios, disrupting the traditional production of content. Congrats on your five year anniversary!

Startup 100

Startup Entrepreneur Funding Incubator 100

socalTECH

APRIL 2, 2014

Pasadena-based Smartify (www.getsmartify.com)''s CEO, Carla Bourque , recently talked to us about the company''s online marketing platform, and how it differentiates itself from a lot of other competitors in the market. That''s what I get excited about. We''re growing and scaling to meet the demands of the market. READ MORE>>.

Marketing 196

Marketing Pasadena Platform Email 196

socalTECH

APRIL 14, 2010

Lolita was founder of ModernMom.com, which she sold to Richard Rosenblatt's Demand Media last year, and we caught up with Lolita to learn more about her newest venture. Also, we have lots of content. It's a lot of content, but then again we have lots of sites. What is Gloss Network? We've been profitable from day one.

Networking 230

Networking Social Media Startup Search Engine Optimization 230

socalTECH

APRIL 12, 2011

Norton spent some time talking about his vision of where LA's future in high tech lies. First off, talk about your involvement in some of the companies here, and also explain your view of where Los Angeles is going in the technology world? It's about the user experience, the interface, and it's very not about the technology.

Riot Games 199

Riot Games Technology Los Angeles Entrepreneur 199

SoCal Delicious

SEPTEMBER 19, 2012

Skip to primary content. Skip to secondary content. Ten Tech Entrepreneurs Who Are Putting LA on the Map. Well, they’re all wrong, and Los Angeles is about to prove it. Miller was even honored as an Ernst & Young “Entrepreneur of the Year” for 2011. Richard Rosenblatt – Demand Media.

Technical Review 75

Technical Review Entrepreneur Riot Games Southern California 75

socalTECH

AUGUST 27, 2014

We caught up with CEO and co-founder Brett Rossman to learn more about the company and how it''s been able to grow, profitably, all without raising a dime of outside capital. What is ConsumerTrack all about? There''s lots of technology development behind what you do - can you talk about that? We do that methodically.

Startup 239

Startup El Segundo Marketing Media 239

socalTECH

NOVEMBER 9, 2012

Demand Media. Demand Media consistently popped up near number one in the list of "companies to work for" from our readers. company operates a number of content-focused sites, including LIVESTRONG, eHOW, Cracked, and a domain name registration business, eNOM. That tells you a lot about the culture and what the future might bring."

Technical Review 279

Technical Review Company Companies Southern California 279

socalTECH

DECEMBER 30, 2010

We asked the same five questions of a variety of top technology entrepreneurs, investors, and others, to hear what they're thinking about, and are sharing it here over the next two weeks. At Archer we are focused on working with southern California's best entrepreneurs at the earliest stages to build disruptive new businesses.

Venture Capital 234

Venture Capital Capital Rustic Canyon Southern California 234

socalTECH

DECEMBER 31, 2018

Editor's note: As we head into the new year, we've been featuring reflections on 2018 from notable investors, entrepreneurs, and others from Southern California's technology community. If you have a venture you believe in and you are showing good growth traction, it's all about growth not profitability. On Demand).

Southern California 100

Southern California News Class Writing 100

socalTECH

APRIL 13, 2021

Dave told us a bit more about the Viterbi Startup Garage and several other associated efforts there at USC centered around the startup ecosystem. We really focus on the mentorship, programming, and content, and the ability to access USC, and specifically its School of Engineering. What is Viterbi Startup Garage?

Marina Del Rey 150

Marina Del Rey Startup USC Incubator 150

socalTECH

MAY 14, 2015

Nothing, except Miles Beckett , a serial entrepreneur who is best known for creating lonelygirl15 and online content provider EQAL. Miles told us about the new startup, plus how he ended up back in the medical world (he started out as a physician) after a stint creating online content. Talk about the funding?

Startup 100

Startup Content Technical Review Product 100

Both Sides of the Table

JULY 1, 2010

Especially fun when you get him telling stories about his pilot experiences. They say that the best entrepreneurs are those who fundamentally want to solve problems or change industries. But more importantly we talked in the video about fund raising and how Scott has become so efficient at it. Actually, I’ve done this!

Zag 248

Zag Truecar Venture Capital CarsDirect 248

socalTECH

JUNE 19, 2019

Once you've exhausted looking online for tips, Los Angeles-based ProGuides (www.proguides.com) offers up professional, instructional content to help you improve your skills at such popular titles as League of Legends, Hearthstone, and Fortnite. The best way to think about it, is as a learning platform. How did you start the company?

Help 113

Help Coach Startup Tips 113

Startup Professionals Musings

AUGUST 2, 2017

Inbound (pull) marketing is all about convincing potential customers that they found you and have a relationship with you, rather than being accosted by your message at every turn. Your challenge is to provide credible content, sources, and assistance. Optimize your content for search engines to get attention.

Marketing 76

Marketing Social Media Content Media 76

Both Sides of the Table

JUNE 18, 2010

We spent the first 45 minutes or so talking about industry trends (in this order): The history and background of True Ventures, one of my favorite early-stage VC’s (and the one with whom Om is a venture partner). industry investors rather than VCs) a good idea for entrepreneurs. We talked about Facebook.

Venture Capital 225

Venture Capital Google Web Sites 225

Startup Professionals Musings

SEPTEMBER 2, 2012

Yet in the business plans I see, the marketing content and budget are smaller than ever. Digital quite simply is not for repurposing content that exists in other channels. It’s about re-imagining content to create blockbuster experiences that cannot be attained through any other medium. Don’t repurpose, re-imagine.

Customer 100

Customer Custom Marketing Demand 100

socalTECH

JULY 20, 2011

We spoke with Jennifer about what HitFix is looking to do, her own background, and how HitFix is different from the many celebrity gossip and news sites out there. It came about, because we saw a gap in the market around entertainment news written for the 18-34 consumer segment. How have you managed the high cost of creating content?

News 173

News Entertainment Startup Bertelsmann 173

Tech Zulu Event

DECEMBER 9, 2015

If you’re planning to launch the latest version of a device, for example, make sure you’ve adequately allocated resources to keep up with the demand. Make sure that your promotional copy and content employ clear calls to action. The post 10 Ways Tech Entrepreneurs Can Make the Most of the Holidays appeared first on TechZulu.

Social Media 40

Social Media Entrepreneur Resource Tips 40

InfoChachkie

APRIL 1, 2013

According to Marten, it was a demoralizing blow that would have spooked the investors, if MySQL had acquiesced to the US company's demands. You can start the day demanding a lot from yourself, but you must end the day being nice to yourself. In my humble opinion, this is advice young entrepreneurs cannot hear often enough.

Oracle 229

Oracle Startup News Press 229