Startup Professionals Musings

MAY 21, 2022

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. marketing is not zero marketing. Real customers.

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Marketing Framework Social Media Media 127

socalTECH

JANUARY 16, 2020

Los Angeles-based FabFitFun , which offers up a seasonal "box" with a collection of products in the beauty, fashion, fitness, wellness, home, and tech areas, has named its very first Chief Marketing Officer. READ MORE>>.

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socalTECH

OCTOBER 11, 2017

Japanese entertainment firm Akatsuki has launched a brand new, Los Angeles-based entertainment fund, called the Akatsuki Entertainment Technology Fund (AET Fund) , which will invest in augmented reality and other entertainment technology, the Japanese company announced on Tuesday.

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Startup Professionals Musings

FEBRUARY 24, 2019

Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. First of all, Seth Godin pointed out a long time ago that viral marketing does not equal word-of-mouth. Develop viral content. Seed viral activity.

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socalTECH

OCTOBER 17, 2018

Los Angeles-based Edlio , has received a growth capital investment this morning, for its K-12 education and "community engagement" software, and in particular, acquisitions of other companies. The funding came from private equity investment provider LLR Partners. Size of the investment was not announced.

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Startup Professionals Musings

JULY 20, 2020

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. His professional background includes having held marketing-executive roles at big companies as well as startups. Email marketing. Direct mail marketing. One of these experts, David T.

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socalTECH

AUGUST 8, 2011

Santa Monica-based Docstoc , the online business documents site headed by Jason Nazar, has quietly been ramping a video content effort at the site. Disclaimer: socalTECH has also contributed content to the new section.)

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socalTECH

JULY 18, 2013

Santa Monica-based content delivery network EdgeCast has just filled up its warchest, announcing Thursday that it has raised $54M in a big funding round. EdgeCast said the Series D growth investment will go towards developing and launching new services. edgecast venture capital content delivery network internet traffic'

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socalTECH

SEPTEMBER 3, 2015

Los Angeles-based MACRO , which says it is developing content for the African American, Latino, and multicultural market, says it has raised a initial round of funding. Size of the investment round was not announced. The funding was led by Emerson Collective, and also included MNM Creative, MediaLink, and angels Raymond J.

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Both Sides of the Table

JUNE 20, 2014

As you may know we co-lead the first round of financing of Maker Studios, the largest overall producer for online video content, along with Greycroft Partners. My point was that Amazon continues to dominate the web services business because AWS continues to cut prices & margin in the same way a hypermarket does to control market share.

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socalTECH

MAY 21, 2014

Are you a content creator for the web? It turns out, nowadays, creating the content is only a small part of your job description The most successful YouTubers, studios, brands and agencies today are intensely focused on using social media to engage with fans, get that content out there, and grow their audience.

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socalTECH

JULY 9, 2010

The good news for content creators in Hollywood and elsewhere trying to make it on the Internet: YouTube , the video sharing site owned by Google, said today that it has just launched a new program which will invest five million dollars for new content partners. Tags: content hollywood youtube video sharing.

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Startup Professionals Musings

MARCH 31, 2023

Every entrepreneur knows that good demand generation marketing is the key to growth these days, but very few have the discipline or know-how to measure return in a world of a thousand tools and techniques. In fact, we now live in a buyer-led digital age, where the traditional media push-marketing efforts just don’t work.

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Metrics Demand Paramount Content 102

socalTECH

MARCH 28, 2019

We spoke with Meredith Finn a new Partner at March Capital--who headed up that the Rise of the Female Entrepreneur sessions this year--to hear more about her perspectives on investments, what the Rise of the Female Entrepeneur was all about, March's interests in artificial intelligence and more. What's your role at March Capital?

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socalTECH

APRIL 2, 2014

How can marketers make better decisions and get better results from their online marketing? Pasadena-based Smartify (www.getsmartify.com)''s CEO, Carla Bourque , recently talked to us about the company''s online marketing platform, and how it differentiates itself from a lot of other competitors in the market.

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TechCrunch LA

MAY 21, 2019

Despite billions of dollars in investment, and a sustained marketing push from some of the biggest names in the technology industry, virtual reality still doesn’t register with most regular consumers. Hardware makers have invested billions to improve the technology, and they’d like that money to not go to waste.

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socalTECH

JANUARY 26, 2018

Los Angeles-based Skydance Media , a media company which creates feature films, vidoegames, television, and other digital media,has received an investment from Tencent Holdings Limited. Financial details of the strategic investment were not announced.

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socalTECH

JANUARY 18, 2011

This morning, Pasadena-based Perfect Market (www.perfectmarket.com) announced a new, $9M round of funding for the firm's technology, which is used to help publishers monetize their content. Julie Schoenfeld: When we talked last, we were focusing primarily on helping publisher monetize their archived content.

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Marketing Funding Content Writing 232

Startup Professionals Musings

OCTOBER 21, 2015

Every entrepreneur knows that good demand generation marketing is the key to growth these days, but very few have the discipline or know-how to measure return in a world of a thousand tools and techniques. In fact, we now live in a buyer-led digital age, where the traditional media push-marketing efforts just don’t work.

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Metrics Marketing Demand Paramount 101

TechCrunch LA

JUNE 10, 2021

Overall, Klarna is live in 20 markets, has more than 90 million global active users and more than 2 million transactions a day conducted on its platform. We’ve scaled up so massively in investments in our growth and technology, but running on a loss is very odd for us,” he told TechCrunch. “We We will get back to profitability soon.”.

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TechCrunch LA

APRIL 5, 2022

The feed shows videos of homes on the market, as well as a price tag. As you scroll, you can guess whether the price Playhouse showed you is higher or lower than the actual listing price, helping to educate future buyers about the market (… and also it’s fun, even if you’re not looking to buy a $2 million home in San Francisco).

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Content Pricing Seed Funding Los Angeles 255

Startup Professionals Musings

JULY 9, 2018

Every entrepreneur knows that good demand generation marketing is the key to growth these days, but very few have the discipline or know-how to measure return in a world of a thousand tools and techniques. In fact, we now live in a buyer-led digital age, where the traditional media push-marketing efforts just don’t work.

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Metrics Demand Marketing Paramount 57

InfoChachkie

MAY 14, 2012

During my tenure at Expertcity (creator of GoToMyPC and GoToMeeting), one of my responsibilities was leading our online marketing, a role I retained until our eventual acquisition by Citrix. When we launched GoToMyPC in 2001, the rules of online marketing were still being written. and Overture Services.

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Content Platform Paid Search OpenX 171

Startup Professionals Musings

APRIL 13, 2019

Most social media outlets don’t require a subscription charge, but they certainly always require an investment, sometimes large, in people, in technology, your reputation, and your time. For some customers and many investors, a heavy focus on social networks and viral marketing may be a negative, rather than a positive.

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Startup Professionals Musings

APRIL 3, 2019

Image via Pixabay Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. Ric Dragon, an expert in online marketing, in his classic book. Due to the information overload felt by consumers today, marketing at the generic segment level no longer works.

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Social Media Media Marketing Metrics 96

socalTECH

JANUARY 20, 2011

Santa Monica-based Demand Media , the online publishing firm headed by Richard Rosenblatt, is expected to hit the public markets late next week, according to a report today from AllThingsD. The firm is venture backed by Oak Investment Partners, Spectrum Equity, W Capital Partners, Goldman Sachs & Co., and $16.00

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Startup Professionals Musings

AUGUST 2, 2017

Every business I know is intimately familiar with outbound marketing, or pushing your message out to customers through email, newspaper, and television advertising. Only a few really understand the process and value of inbound marketing, for pulling customers to your brand. Optimize your content for search engines to get attention.

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Marketing Social Media Content Media 76

Both Sides of the Table

JANUARY 12, 2014

But being best-in-class at online marketing is also a sine qua non to standout from your peer group. The starting point of product IS marketing, which is what a lot of young entrepreneurs that never studied business don’t realize. Online marketing uses techniques for driving promotion and place.

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Marketing Startup SEM SEO 379

Berkonomics

NOVEMBER 27, 2020

Tyson’s insight into the realities of the market. The ‘punch in the face’ is analogous to dealing with the business plan when it intersects with the realities of the market. I can’t recall any of my companies hanging onto its original plan after some level of market feedback. Tyson’s statement also addresses change.

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Summary Metrics Class Email 156

socalTECH

MARCH 27, 2012

The two said that Row 44 will use MLBAM's technology to provide live streaming IPTV service for news, entertainment, and on-demand movie and television content. Financial details of the deal and investment were not disclosed. Row 44 is providing its in-flight Wi-Fi and entertainment to the commercial airline market.

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socalTECH

APRIL 30, 2014

Social networking site MovieLaLa --which focuses on upcoming movies--said Tuesday that it has raised an angel investment from Salesforce.com founder Marc Benioff. The startup''s angels include a number of folks from the Silicon Beach content world, including Allen DeBevoise, Jim Moloshok, and others. READ MORE>>.

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Social Network Hollywood Funding Venture Capital 160

Startup Professionals Musings

SEPTEMBER 3, 2017

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. marketing is not zero marketing. Real customers.

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Advertising Marketing Startup Framework 66

TechCrunch LA

FEBRUARY 2, 2021

The Los Angeles-based commerce and content platform StackCommerce has been acquired by the Integrated Media Company, a holding company set up by the massive private equity fund, TPG, to acquire new media businesses. Through its platform publishers can make between 15% to 20% of gross compared with 5% on an affiliate marketing site.

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Media Commerce Company Companies 134

socalTECH

MARCH 8, 2010

According to Citysearch, it made an investment in OrangeSoda to build the new service. OrangeSoda is a provider of online search marketing services and search engine optimization. Financial terms of the strategic investment were not disclosed. The new offering will provide SEO services and content advertising services.

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socalTECH

JUNE 21, 2011

A new Los Angeles investment group, AngelVision Investors , said this morning that it has launched, and is looking to invest in startup and emerging growth-oriented companies, in the entertainment, marketing and new media. The firm said it is looking to make investments of between $100K to $2.5M.

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Entertainment Invest Media Los Angeles 170

socalTECH

SEPTEMBER 13, 2021

The new fund will primarily in businesses based in North America, and selectively in Europe and Australia, and is focused on focused control private equity investments in lower middle-market companies. The new fund is led by Managing Partners Ron Nayot and Kevin Ma.

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Capital Funding Outsource Development Equity 113

socalTECH

JUNE 19, 2019

According to the companies, TV Azteca, which is part of Grupo Salinas, will purchase $5M of shares of Allied Esports via an equity investment in Black Ridge Acquisition Corp. In addition, the two will create an e-sports venue and content facilities in the Mexican market. READ MORE>>.

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