socalTECH

MAY 21, 2014

Are you a content creator for the web? It turns out, nowadays, creating the content is only a small part of your job description The most successful YouTubers, studios, brands and agencies today are intensely focused on using social media to engage with fans, get that content out there, and grow their audience.

Downey 215

Downey Content Help Startup 215

socalTECH

FEBRUARY 3, 2010

San Diego-based Covario , a developer of search engine marketing and search engine optimization software, said today that it has launched a new product focused on creating mobile web sites. According to the firm, its new product--Mobile COntent Optimizer--helps advertisers create mobile-friendly web sites.

Web 154

Web Sites Search Engine Optimization Mobile 154

socalTECH

AUGUST 22, 2012

Irvine-based Local Corporation has debuted a new digital marketing software suite aimed at local businesses this morning. The firm said its new Launch by Local product is aimed at small and medium-sized businesses, and helps customers with digital marketing.

Marketing 169

Marketing Services SEO Social Media 169

Startup Professionals Musings

DECEMBER 8, 2013

You have to build a web presence with marketing content to get visibility above the 51 million other new websites created last year, and attract the customers you need. A good start is a book on content marketing, “ Accelerate! ” Curation, the most efficient content. Start creating content today.

Content 114

Content Marketing Startup eBook 114

socalTECH

JULY 18, 2013

Santa Monica-based content delivery network EdgeCast has just filled up its warchest, announcing Thursday that it has raised $54M in a big funding round. edgecast venture capital content delivery network internet traffic' EdgeCast said the Series D growth investment will go towards developing and launching new services. READ MORE>>.

Content 150

Content Steamboat Ventures Santa Monica Venture Capital 150

socalTECH

FEBRUARY 18, 2010

Los Angeles-based Internet Brands said Thursday that it has acquired seven consumer websites, as part of an expansion of its health and home vertical markets. The firm said it has now acquired more than 100 web sites in total. Tags: internet brands merger acquisition consumer ecommerce advertising content. READ MORE>>.

Internet Brands 150

Internet Brands Web Sites Advertising 150

SoCal Tech Calendar

AUGUST 24, 2011

Saturday, August 27, 2011 -- Web 3.0: dramatic shift in business and technology is taking place as the Social Web (Web 2.0) evolves into the Semantic Web (Web 3.0). Integrated marketing campaigns feature an enticing mix of content and location based information highly targeted to preferences and consumer habits.

Web 113

Web Web 2.0 AMA Southern California 113

socalTECH

JUNE 11, 2012

Scripps Company , to provide its automotive content on the web sites of Scripps' television stations across thirteen major markets. The deal also calls for Autobytel to work with those local television stations to also develop content for the various local markets served by each site. READ MORE>>.

Content 140

Content Sites Web Marketing 140

SoCal CTO

DECEMBER 7, 2009

My initial conversations normally focus on the core of the business, important Startup Metrics , probably marketing strategy (ex. Normally the product is defined as a web site. What applications and web sites have you been using? Then I spend time in all sorts of other applications and web sites.

Web 150

Web Sites Email HTML 150

Startup Professionals Musings

AUGUST 22, 2021

Every business I know is intimately familiar with outbound marketing, or pushing your message out to customers through email, newspaper, and television advertising. Only a few really understand the process and value of inbound marketing, for pulling customers to your brand. Optimize your content for search engines to get attention.

Customer 172

Customer Custom Marketing Social Media 172

socalTECH

APRIL 2, 2014

How can marketers make better decisions and get better results from their online marketing? Pasadena-based Smartify (www.getsmartify.com)''s CEO, Carla Bourque , recently talked to us about the company''s online marketing platform, and how it differentiates itself from a lot of other competitors in the market.

Marketing 196

Marketing Pasadena Platform Email 196

Startup Professionals Musings

OCTOBER 27, 2012

You have to build a web presence with marketing content to get visibility above the 300 million other new websites created last year, and attract the customers you need. Recently I was reviewing a book on content marketing, “ Accelerate! ” Curation, the most efficient content. Start creating content today.

Examples 93

Examples Content Marketing Entrepreneur 93

socalTECH

MARCH 12, 2013

What is it about the content delivery network market which has enabled Santa Monica-based EdgeCast to go from startup to over $100M in revenues in only a few, short years? We have 35 POPs all over the world, in every major market, and we have more than 6,000 customers today. Instead, they outsource to an expert like Edegcast.

CTO Hire 248

CTO Hire Content Networking Web 248

Both Sides of the Table

OCTOBER 1, 2009

In my previous post, The VC Ice Age is Thawing (for now) I wrote about the reasons why the VC market came to a screeching halt in September 2008 and remained largely shut until at least April 2009. There are now signs the VC market has gathered pace meaning it’s a great time to be fund raising. There is a lot of pent-up demand.

Venture Capital 255

Venture Capital Marketing Startup Social Network 255

socalTECH

DECEMBER 3, 2014

Los Angeles-based Tillster , which develops digital ordering and engagement platforms used by quick service and fast casual restaurants, said yesterday that it is integrating its tools with mobile marketing company Kahuna. Financial details of the partnership were not disclosed. Kahuna is backed by Sequoia Capital. READ MORE>>.

Mobile 138

Mobile Software Marketing Email 138

socalTECH

DECEMBER 16, 2010

Woodland Hills-based ReachLocal , the provider of online marketing services for small and medium sized businesses, said today that it has launched a new product called ReachCast. Pricing on the new offering was not disclosed. The firm said the product is a result of its acquisition of SMB:Live back in February. READ MORE>>.

ReachLocal 222

ReachLocal Woodland Hills Social Media Media 222

SoCal CTO

JANUARY 5, 2011

Steve Blank , January 25, 2010 10 Tips for Adding Game Mechanics to a Non-Gaming Service - ReadWriteStart , September 21, 2010 Startups & VCs: Learn How to Design, Market, & Eat Your Own. - . - 500 Hats , February 1, 2010 When to Use Facebook Connect – Twitter Oauth – Google Friend Connect for Authentication? First Principles.

Startup 378

Startup Venture Capital Blogging CTO Coach 378

SoCal CTO

AUGUST 4, 2011

How will you be taking this to market? What special data, content, APIs, etc. Often this ties to marketing support. Marketing Support - what will the system need to do in order to help track with marketing and tracking marketing effectiveness? Content access controls? What channels will you use (e.g.,

Develop 396

Develop Development Startup SEO 396

Both Sides of the Table

APRIL 30, 2011

They first started in 1994 and are therefore almost as old as the Web itself. The fundamental problem with banner ads is a condition called “banner blindness&# meaning that our eyes are really quickly trained to look at what is most relevant on the page – the content we want to see. Banner Ads.

Advertising 352

Advertising Media Social Media Screening 352

Both Sides of the Table

DECEMBER 5, 2010

What I want to answer with this post (long though it may be) is: Why did Web 2.0 Back then were were looking for the same things users look for today – the “6 C’s of Social Networking&# – Communications, connectedness, common experiences, content, commerce & cool experiences. Social Networking in Web 1.0.

Social Network 297

Social Network Networking Web 2.0 Web 297

SoCal CTO

AUGUST 4, 2011

How will you be taking this to market? What special data, content, APIs, etc. Often this ties to marketing support. Marketing Support - what will the system need to do in order to help track with marketing and tracking marketing effectiveness? Content access controls? What channels will you use (e.g.,

Develop 384

Develop Development Startup SEO 384

Eric Greenspan

JUNE 8, 2010

massive engagement on Twitter , Facebook and other forms of Web 2.0 a living, thriving BLOG constantly updated with correlating content, show notes and more, a dedicated show website (old skool). massive engagement on Twitter , Facebook and other forms of Web 2.0 Make It Work (MEDIA) is not just a radio show!

Web 2.0 156

Web 2.0 Marketing Southern California Blogging 156

socalTECH

NOVEMBER 6, 2012

We caught up with founder and CEO Shuki Lehavi to hear more on where he sees the mobile market, and to learn about where SMBs are on the mobile adoption curve. We're still focused on that space, but also focused on the delivery of information, and making sure consumers get the large publishers and taking content and delivering it to devices.

Mobile 219

Mobile Marketing Customer Custom 219

socalTECH

DECEMBER 5, 2013

Despite the huge surge of content specifically being developed for the web--and for sites like YouTube--making that content profitable and sustainable continues to be an issue for content creators. Josef Holm: Tubestart is a crowdfunding platform for YouTube creators, web series creators, and for digital video in general.

Content 231

Content Platform Sites Web 231

socalTECH

MARCH 17, 2010

Online marketing firms Gorilla Nation , Atomiconline , Double Helix , and Springboard said this morning that the firms are in a four-way merger, and have become Evolve Media. The firm said that Evolve Media has over 250 employees, and reaches over 300 million monthly uniques across its web sites.

Gorilla Nation 177

Gorilla Nation AtomicOnline Media Web 177

socalTECH

FEBRUARY 8, 2011

Los Angeles-based CrownPeak , the developer of software-as-a-service, web content management tools headed by Jim Howard, said today that it has rolled out a major upgrade to its platform. READ MORE>>.

Software 160

Software Tool Content Web 160

Berkonomics

NOVEMBER 19, 2020

Back when we were all trying to figure out the real value of traffic on the web, investors – and acquiring companies – got a bit crazy with metrics used to value acquisitions and investments. Bringing us to today – Viewers or profit? a month for a subscription. What is the answer? .

Metrics 296

Metrics Sites Advertising Web 296

Both Sides of the Table

SEPTEMBER 1, 2010

I arrived on this scene wet behind the ears assuming that the web was, as it seemed to me as a user, powered by the masses for the masses. You submitted news to a website like Digg and if it was interesting content with a great headline and newsworthy text it would get driven up to the masses. Tags: Tech Market Analysis.

News 284

News Blogging Search Engine Optimization SEO 284

socalTECH

OCTOBER 29, 2012

One of the major growth areas along Silicon Beach has been in the whole area of creating content for digital platforms. But, how do you figure out what actual content will resonate with online consumers? I figured out that there was this massive market for comedic content, but the market was extremely scattered.

Content 230

Content News Startup Research 230

socalTECH

NOVEMBER 16, 2010

Hollywood-based BUZZMEDIA , the online publisher of entertainment focused blogs and web sites, said today that it has linked with photo sharing site Plixi , which until recently was known as TweetPhoto. Tags: buzzmedia plixi tweetphoto twitter sharing photo celebrity content publishing. READ MORE>>.

Sites 170

Sites Buzznet Entertainment Content 170

Both Sides of the Table

JANUARY 18, 2011

He researched his market, he thought hard about how he thought it might ultimately monetize, he built a prototype and he created a very compelling vision for where he thought his market would head. The Deal – I instantly loved the idea for the application, the market and Dustin’s vision. companies versus the Web 1.0

Invest 303

Invest Companies Company Web 2.0 303

socalTECH

MARCH 3, 2020

Santa Monica-based Ylopo , which provides digital marketing software for the real estate industry, says it has released a new online advertising tool, which automatically generates and publishes web-ready video content for the real estate industry.

Tool 113

Tool Marketing Santa Monica Advertising 113

Berkonomics

JANUARY 28, 2016

A recent Experian marketing survey revealed that 52% of all email opens are from mobile devices, and that 38% of all clicks are from mobile devices. Experian looked at three hundred brands and 21 billion emails – a few more than you or I have as a resource for our marketing intelligence. And treat the result seriously. Same thing.

Email 120

Email Marketing Web Mobile 120

Both Sides of the Table

DECEMBER 5, 2010

What I want to answer with this post (long though it may be) is: Why did Web 2.0 We were looking for what I call the “6 C’s of Social Networking&# – Communications, connectedness, common experiences, content, commerce & cool experiences (fun!). Social Networking in Web 1.0: History repeats itself.

Social Network 318

Social Network Networking Web 2.0 Startup 318

socalTECH

JUNE 13, 2013

You''ve seen the company''s work in the Superbowl, on television, and on the web, all for big brands--but you might not know it came out of the crowdsourcing efforts of Tongal (www.tongal.com). James DeJulio: We''re a social content development platform. Explain how Tongal works? There are three phases. Brands are really excited.

Ideas 243

Ideas Content Startup Web 243

socalTECH

APRIL 14, 2011

He was also the founder of Wallstrip, which he sold to CBS back in 2007, is an investor in a significant number of web and social media companies. Howard Lindzon: StockTwits is a verticalized community for people to share stock ideas and market ideas, 24/7. Howard Lindzon: Making content is just a dumb business.

Ideas 248

Ideas Web Startup Content 248

socalTECH

MAY 5, 2011

The firm said that Rabin Yaghoubi , who previously launched and led content, commerce, and local partnerships at Google, will join the firm in New York at a new office. Yaghoubi was also an executive serving under O'Connor at DoubleClick, where he was Vice President of Global Media. FindTheBest is venture backed by Kleiner Perkins.

Google 199

Google Santa Barbara Web Design Commerce 199