Both Sides of the Table

JANUARY 14, 2014

Of course that website isn’t completely up to date but it’s a great resource for seeing the overall picture. Of course unsolicited spam has very low open rates and is filtered by the major providers. The broader market knows businesses want calls and people want to make them. 94% of all online adults use email.

Email 339

Email SaaS Venture Capital Google 339

Both Sides of the Table

APRIL 26, 2016

And even when calculated correctly often CAC’s are assumed to be constant but of course they’re not. In an eCommerce or Internet Services business it is often the marketing costs (if purchased online) and in an enterprise software company it is often marketing plus enterprise sales reps.

Metrics 150

Metrics Startup SaaS Course 150

socalTECH

MAY 12, 2010

The firm--which offers self-driven, online employee training courses--also said that it has launched into private beta. marketing, Charles Schwab, Intuit, and American Express. Tags: mindflash venture capital executive mint training online software saas. Wells was most recently CMO of Mint.com. READ MORE>>.

Santa Barbara 145

Santa Barbara Training SaaS Venture Capital 145

socalTECH

OCTOBER 1, 2010

Santa Barbara-based Mindflash.com , an online training platform site headed by former Mint.com Chief Marketing Officer Donna Wells, said this week that it has officially launched its online trianing platform. Tags: mindflash online training small business saas software employee. READ MORE>>.

Training 133

Training Santa Barbara SaaS Platform 133

Both Sides of the Table

MAY 6, 2018

But if there is nothing wrong with you then please don’t let early rejections alter your course. Let’s say you have built a SaaS company where a large part of the early revenue comes from a few big customers or a large part of the revenue is services based vs. software based. Let me give you an example. just don’t lead with them!

Funding 236

Funding Venture Capital Startup Entrepreneur 236

InfoChachkie

FEBRUARY 10, 2014

In contrast, companies that are rapidly growing often rebrand in order to more accurately reflect the expanded scope of their target market and product set. Unfortunately, the market was as excited by the new devices as they were about the company''s revised name. percent of the domestic market in 2006 but watched that slip to 8.4

Technical Support 250

Technical Support Marketing Advertising SaaS 250

Both Sides of the Table

OCTOBER 15, 2014

Much has been written about when it is time to hire a “professional CEO” to run a startup company and of course that has long been a norm in Silicon Valley when founders find that their inexperience may be a limiting factor in company growth ( know as the Peter Principle ). But we have to acknowledge that the industry has changed.

CTO Hire 309

CTO Hire Organization Google Course 309

Both Sides of the Table

JANUARY 25, 2015

Startups in a world of massive markets can be confusing. The law of large numbers, platforms that can make your company blow up unexpectedly and the trendy nature of tech markets can be deceiving. This is why I loved Brad Feld’s recent post about the “ illusion of product / market fit.”

Product 150

Product Startup Metrics Technical Review 150

Both Sides of the Table

JUNE 19, 2017

That is, how much should your company be willing to lose in cash every month as you make investments in staff and equipment that funds technology, sales, marketing and management. Sometimes, of course, reducing burn means cutting costs which usually means cutting staff. But here’s also a good rule of thumb for you.

Startup 212

Startup Venture Capital .Net Capital 212

Tech Zulu Event

MARCH 2, 2013

The job market, too, will feel a significant impact from cloud computing technology. “Of course, IT jobs within solution providers and at consultancies will remain. All types of IT expertise will be needed at SaaS, IaaS, and PaaS providers as well as independent software vendors [ISVs],” he said.

Cloud Computing 85

Cloud Computing Marketing CIO Organization 85

Both Sides of the Table

NOVEMBER 28, 2013

In the market we’ve seen the massive uptick of SaaS valuations in the public markets and commensurate attention on private market fundings and valuations. Of course I thank the whole team but hard not to call out Courtney specifically. eCommerce was battered this year.

Santa Barbara 288

Santa Barbara SaaS Help Social Network 288

InfoChachkie

JANUARY 16, 2018

Without taking a dime of outside capital, the company has achieved impressive success in a competitive, SaaS market segment, landing companies such as Nike, Intuit, NASA, AutoDesk and PBS. We build product roadmap software – it’s a SaaS company based here in Santa Barbara, California. Semick: They are.

Venture Capital 115

Venture Capital Entrepreneur Santa Barbara SaaS 115

socalTECH

APRIL 30, 2018

For this morning's interview, we caught up with Elizabeth Cholawsky , the new CEO of Santa Barbara-based HG Data (www.hgdata.com), which develops software which helps marketers and salespeople understand the "technology stack" of their potential customers and prospects. I've been in product, product development, marketing, and management.

Santa Barbara 113

Santa Barbara High Tech Outsource Development Startup 113

Both Sides of the Table

JULY 1, 2015

when a technology startup, its investors or the market believe in robust growth rates writ large. I don’t meet many rational invests (VCs or LPs) who believe this will last but of course nobody knows whether we have 6 weeks, 6 months or 2 years. Rational investors can’t sit out of the market entirely so what can they do?

Startup 150

Startup Marketing Customer Custom 150

Both Sides of the Table

JUNE 13, 2018

You want to send just enough to get the meeting (and of course a great deck sells better than a long email) and not so long that you don’t leave a chance to wow the person in your actual meeting. It’s a marketing deck and nothing in it should reveal some “secret sauce” that your competitors could magically copy and destroy you.

Venture Capital 261

Venture Capital Slides Email Startup 261

Both Sides of the Table

JANUARY 22, 2014

Traditional software vs. SaaS. SEO marketing vs. social marketing. Of course it is super helpful if a VC can drop you in to important people for business development, recruiting, PR, sales and eventually M&A. The best way – of course – is to reference check. Think of web vs. mobile. Connections?

Venture Capital 364

Venture Capital Coach Writing SaaS 364

InfoChachkie

MAY 27, 2013

Last week, Divshot turned a simple April Fool''s Day joke into a marketing coup, generating nearly 6,000 Tweets and over a thousand Beta customers. Unlike many viral marketing events, the company''s latest guerilla marketing stunt was not luck. He derived five lessons from his latest guerilla marketing triumph.

Customer 195

Customer Custom Template Startup 195

InfoChachkie

OCTOBER 20, 2014

This allowed the curriculum to efficiently find its product / market fit. The company quickly pivoted to create a SaaS solution and in less than two years later, it was acquired by Intuit for $30 million. I watched the process firsthand, as I have been an entrepreneurial Instructor in the Program for the past eight years. Am I biased?

Santa Barbara 258

Santa Barbara Technical Review Startup Venture Capital 258

TechCrunch LA

JUNE 26, 2018

“What we’ve really been doing over the course of the last few years is solving the really difficult technical challenges in generating this kind of data. Though it has actually been working on the core problem of environmental sensing and intelligence for about a decade at this point, according to co-founder Davida Herzl.

Platform 224

Platform Google SaaS Los Angeles 224

InfoChachkie

MAY 27, 2013

Last week, Divshot turned a simple April Fool''s Day joke into a marketing coup, generating nearly 6,000 Tweets and over a thousand Beta customers. Unlike many viral marketing events, the company''s latest guerilla marketing stunt was not luck. He derived five lessons from his latest guerilla marketing triumph.

Customer 153

Customer Custom Template Startup 153

Both Sides of the Table

JUNE 18, 2015

There are so many events to attend that one could become a full time conference attendee and you could easily feel like you’re missing out with each event that happens without you and of course there is Twitter and Instagram and Snapchat to remind you just how fun it was for everybody else. They’re doing how much in SaaS revenue?

Software Review 150

Software Review Startup Venture Capital Invest 150

Both Sides of the Table

SEPTEMBER 28, 2014

by Michael Woolf that is worth any startup founder reading to get a sense of perspective on the reality warp that is startup world during a frothy market such as 1997-1999, 2005-2007 or 2012-2014. We’re going to start aggressively spend money on marketing our product. (it is also the title of a fabulous book from Internet 1.0

Startup 383

Startup Company Companies .Net 383

Both Sides of the Table

SEPTEMBER 22, 2012

And of course on Twitter I’ve seen the Tweets, ReTweets and superlatives on what a great post it is. Growth will slow, partly due to internal limits and partly because the company is starting to bump up against the limits of the markets it serves.” Eventually a successful startup will grow into a big company. Not Google.

Startup 390

Startup Venture Capital Entrepreneur Technical Review 390

Both Sides of the Table

JANUARY 6, 2014

You may have raised money across multiple rounds of investors from 3-4 different VCs and of course most of them would like board seats or at a minimum board observer rights. how to market our products and company. We’re the market leader in a space that is growing so unless there is an exogenous shock we will continue to grow.

Startup 325

Startup Sales Technical Review Software Review 325

Both Sides of the Table

AUGUST 21, 2011

My background was 8 years of telecoms & mobile and 8 years of cloud computing & SaaS – so these two themes were a given. That strikes me as an attractive market for disruption over time. Nordstrom sales reps are trained to do this to, but of course they can’t know every customer that walks around the store.

Mobile 329

Mobile Advertising Media Marketing 329

SoCal CTO

JANUARY 26, 2010

Most often at the earliest point in the life of a startup, the dominant need is certainly to produce product to get something in the market, get funding, etc. Of course, I have an advantage because I organize the LA CTO Forum. What’s our purchase, licensing, SaaS strategy? Gap closed, right? Probably not.

Fractional CTO 225

Fractional CTO CTO CTO Hire CTO Coach 225

socalTECH

SEPTEMBER 29, 2009

15desks.com), a new startup focused on the education market. If you look at what you go through, starting high school, and maybe even middle or grade school, you go through your educational life managing courses, relationships with your teachers, and relationships with your parents. Plus, you still have course management and grades.

Education 124

Education Startup Course Tool 124

socalTECH

JANUARY 14, 2011

We have a very sophisticated, analytics and software platform that over half the Fortune 50 are now using, to help guide how they invest in marketing and sales activities and investments. Essentially, we help them learn how to get more with less, and also how to consider new investments in things like social media, mobile marketing, or video.

Social Media 235

Social Media Demand Activity Marketing 235

Both Sides of the Table

MARCH 23, 2015

Fred has of course been a public mentor to us all with his market-defining terminology that he popularized including “freemium” and “mobile first.” You need to invest in good markets and bad. You can’t time VC investing markets. That always stuck with me. .” That always stuck with me.

Venture Capital 150

Venture Capital Startup Writing Blogging 150

socalTECH

DECEMBER 30, 2015

Today, we have the thoughts of Jeb Spencer of TVC Capital (www.tvccapital.com), a software focused growth equity fund which just raised a new fund, and has had some great success in the market. Over the course of the year our active portfolio companies received awards or recognition on over 35 separate occasions.

Capital 100

Capital Beverly Hills Artificial Inteligence Equity 100

Steve Reich

OCTOBER 30, 2012

Last week, the WSJ ran a great article (add link) on the value of college humanities courses, and used comments from a successful entrepreneur to make their case. The company builds a SaaS mobile banking platform for community banks. Successful fundraisers tell a complete, engaging story and close the deal. The net result?

Startup 65

Startup SaaS Platform .Net 65

Both Sides of the Table

MAY 19, 2010

Of course none of these funds (my own included) want to be lumped into just one category because we all move across the spectrum. But truthfully both Dana and I are more aligned with the lean startup principles and believe you only go FAT when you’ve really proved out your product / market fit. Time will tell. Total Raised: $9.64mm.

Venture Capital 240

Venture Capital Startup Platform Technical Review 240

InfoChachkie

MARCH 3, 2011

Thus, we became one of the first ASP (aka SaaS) companies, by selling subscriptions of our screen sharing technology to customer service departments – the same market segment which had adopted BuddyHelp. Market segment – Give.edu and.org users free access, but make users with a.com email address pay. Meredith Publishing.

Customer 162

Customer Custom Technical Support Startup 162

Both Sides of the Table

NOVEMBER 3, 2010

One of the most obvious places where you see this is in sales & marketing. Those were the early days of SaaS and you might remember that even Salesforce.com has major outage problems. So he hired an intern plus a junior marketing person and tasked them with mechanising responses. And that was my opinion, too.

Sales 296

Sales Pricing Startup Customer 296

InfoChachkie

FEBRUARY 24, 2011

8 ) SocialStay is effectively a B-to-B, SaaS product that requires you to simultaneously speak to several audiences (hotels, travelers, travel sites, etc.). How do you manage your entrepreneurial desire to explore new opportunities while ensuring proper focus on your initial, core market ? They are starting to see the light.

Startup 233

Startup Design Mobile Social Network 233

socalTECH

FEBRUARY 16, 2012

We're focusing on what we believe is a collision course between the desires of the mobile workforce--people like you and me who use their iPad, Android, or iPhone to get to our data and stuff and share it with other people--and the desires of business to make sure they can securely provide that information to both employees and people outside.

EC2 150

EC2 Los Angeles Web Anthem 150

InfoChachkie

JANUARY 31, 2011

The big 3 job boards will need to evolve probably into some version of free + a premium upgrade component (featured listings, cost per candidate, cost per placement, etc…) if they want to remain an option for the majority of the hiring market.”. Ideally we’d like to work with other B2B SAAS businesses. John is a CPA and holds an M.B.A.

MyLife 160

MyLife CitySearch Web Technical Review 160