Eric Greenspan

MAY 25, 2010

What I mean by this is we do radio better by building it around the web, social media and traditional marketing strategies alongside, behind and wrapped around our radio shows. MAKEITWORK, our Twitter handle is @makeitwork , our website is makeitwork.com and our facebook page is of course facebook.com/makeitwork. Tell no one!

Social Media

socalTECH

APRIL 30, 2013

However, Mobigirl Media (www.mobigirlmedia.com), a new mobile advertising network, is looking to change that by specifically creating an ad network focused on girls. Jennifer Noonan: Mobigirl Media is the only mobile ad network targeting girls. We caught up with Jennifer Noonan, one of the company''s founders, to learn more.

Mobile

socalTECH

APRIL 23, 2013

The world of media is in the midst of a major transition, where radio and television are no longer the powers they used to be--and there''s a clear shift towards some unknown future online. Unfortunately for the rest of media, it''s also allowed us to be honest with our audience, which they are not doing much at all.

Media

TechCrunch LA

OCTOBER 7, 2021

Its “content arm” Entity Mag has quite interestingly gone viral on social media and has more than 1.1 Entity uses all this to curate not just what courses it provides and what goes into the curriculum, but also how best to supplement that learning. Since 2016, some 400 students, almost all women, have completed the course.

Mentor

Both Sides of the Table

JUNE 29, 2014

This was pre social media. Of course they then added Chris Dixon, Ben Evans and many other great public voices. I am often asked about social media by those who want to know how they should best do it professionally. My advice always follows along the line of: Twitter is part media distribution platform. People want YOU.

Social Media

Both Sides of the Table

MAY 10, 2014

Anyone who knows me well knows that I have a few brands & media properties that I truly love and for which I have huge loyalty. Technology is disrupting all types of media and talk radio will be no exception. And of course there are virulent debates about whether publicly funded media should exist at all. Jon Stewart.

Riot Games

Tech.Co

JANUARY 15, 2018

The constantly changing media landscape is relentless, so our seed funding part-way through our journey from the Zappos leadership of Tony Hsieh and Fred Mossler via the downtown Las Vegas revitalization efforts of the Downtown Project was particularly helpful as we adjusted, and readjusted. Needless to say, very little of it was easy.

Media

Both Sides of the Table

JULY 16, 2013

When polled 88% of marketing professionals said they couldn’t accurately measure the effectiveness of their marketing campaigns and the majority said lack of ROI measurement is their single greatest frustration with social media (Forbes). Of course it’s valuable to know how many clicks you drive. Or Likes – LIKES!

Marketing

Both Sides of the Table

APRIL 30, 2016

https://medium.com/media/fcbf3382017c6dc3792ff6baf03d260b/href Nope! Of course YouTube has huge traffic, but it’s different. https://medium.com/media/13f6c95d2258ee84d60d5442ce6eede1/href Ah, but I’m doing both! Of course YouTube has huge traffic, but it’s different. So of course I want to publish on Snapchat!

Snapchat

Startup Professionals Musings

DECEMBER 8, 2021

An all-too-common question I get from startups and small businesses is “Which is the right social media platform for my business?” If you are in the almost 30 percent of all small businesses who still ignore social media, you need to read the book by Dave Carroll, “ United Breaks Guitars.” Build your brand and expert visibility.

Social Media

Both Sides of the Table

OCTOBER 3, 2013

Of course you now book when you want and even choose your restaurant based on availability at the time / day you want and you can book on your mobile phone at 2am or 8pm. and of course I use "we" loosely as the hard work of course was the entire MyTime team sans me]. As long as they didn’t lose the book or make a mistake.

Development Team Review

Startup Professionals Musings

JANUARY 9, 2022

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. The next thing that entrepreneurs need to realize is that the process and framework for making social media marketing work are different from traditional marketing, and trial and error certainly doesn’t work.

Social Media

Both Sides of the Table

JUNE 20, 2014

Every politician in the country knows this as well as every consumer brand, every retailer, every restaurant and every media company. And as my Media Redef feed this past week reminded me Hispanics over-index for watching movies and they share their movie experiences 26% more than non-Hispanics.

Invest

Both Sides of the Table

JANUARY 12, 2014

If you’re a technology startup you need to excel at product, of course. Thus you end up with Demand Media that booms until Google algorithm changes (Panda) changes send it off a cliff along with many other companies overly reliant upon one “place” and one “promotional” method. My argument is pretty simple.

Marketing

socalTECH

OCTOBER 21, 2016

Los Angeles-based Wpromote , the provider of online marketing services led by Michael Mothner, said it is offering up a set of free workshops, courses, and discussions to nonprofits and charities.

El Segundo

SoCal CTO

OCTOBER 6, 2009

Quality of Events Of course, the bigger issue with events is finding the ones where you will have a really good opportunity to network with interesting people. This is why I say that Local Event Organizers Need to Adopt Social Media. I guess I should confess that I used to go to a lot more networking events.

Southern California

Both Sides of the Table

NOVEMBER 5, 2014

I told her that I believed America’s best asset – driven initially from software innovation mindset in the San Francisco Bay Area and media innovation driven from Los Angeles – was our willingness to accept failure. Of course the naysayers are out again. Of course not. Of course we brought in outside experts.

Technical Review

socalTECH

JANUARY 8, 2020

For today's interview, we spoke to Bill Curtis , the founder of Malibu-based CurtCo Media (www.curtco.com). We spoke to Bill about CurtCo's move into the podcasting area, and why he thinks podcasting is the next frontier in media. That, of course, is what you're selling to your advertisers. Talk about what CurtCo is working on?

Media

Startup Professionals Musings

JUNE 13, 2015

Entrepreneurs and startups often ask if they should select only social media for marketing, or stick with digital media, or just count on traditional media. Social media as a marketing tool is here to stay, and is now widely accepted. Social media as a marketing tool is here to stay, and is now widely accepted.

Social Media

Both Sides of the Table

OCTOBER 8, 2014

Of course that’s not disputable. He built & IPOd Demand Media. To some extent – of course they are. Of course most of you know SnapChat, Tinder & Whisper and many people immediately associate the success of Los Angeles under the SoLoMo banner (Social, Local, Mobile) and you wouldn’t be wrong.

Entrepreneur

Both Sides of the Table

JUNE 11, 2015

He’s been great at fostering online relationships through blogs and social media for years. I often try to follow product people at interesting companies who engage in social media. I began following him when I realized he was in product at Play Haven, who operated in a space that interested me.

Product

Both Sides of the Table

FEBRUARY 18, 2013

It means the “ torso TV ” consumption patterns will be more important than the head or the long tail for the next era of media companies. You should only worry about this if you’re a large, traditional media company with fat margins. Media in an age of: low-cost capture from mobile devices. billion views.

Startup

Both Sides of the Table

NOVEMBER 27, 2011

what is the importance of social media? what is wrong with today’s social media? Oh, and if you didn’t guess, the title, “if you don’t have a discrete hypothesis you are incapable of failing” is, of course, an Eric Ries quote. 35:29 Why people use social media. Eric is so damn good.

Social Media

Both Sides of the Table

SEPTEMBER 7, 2013

It an era of social media and newsreaders titles matter a lot. So I need to stand out in two areas in which I compete for attention – social media and news readers. The three must reads for me daily are: The NY Times, TechMeme & Media Redefined. And of course the other place I inform myself is on Twitter.

Writing

Both Sides of the Table

MARCH 14, 2013

They are an investment bank that targets the technology & media sectors. We provide strategic advice to digital media companies in a manner that reflects how corporate development is actually done. ” Of course not. They basically help companies get sold and help buyers determine which companies to buy. More strategic.

Marketing

SoCal CTO

MAY 22, 2012

Of course, given the size of this list and having kids, I really can't attend a lot of these. So, you may also want to go look at: Los Angeles Startup Events Here are some of the events and meetups that I've spoken at, attended or at least interest me. So, if you happen to read this and want to meet me, just reach out directly.

Los Angeles

Both Sides of the Table

DECEMBER 17, 2013

“We don’t have budget for that this year” “I don’t believe in social media advertising.” Not always, of course. One of the questions I used to ask in any recruiting meeting for a senior hire or even a junior sales rep is as follows: “When you run sales campaigns do you prefer to .

Sales

InfoChachkie

AUGUST 26, 2013

This approach allows your venture to "fail in the small" and make course corrections before spending significant marketing resources. It also facilitates determining your proper product and market fit before your startup is under a white-hot media spotlight. An infamous example of a startup that did not follow this strategy is Color.

Marketing

Both Sides of the Table

FEBRUARY 9, 2016

And of course he’s right. And of course African Americas and Latinos over-index in spend and consumption in many categories including many health & beauty products, movie theater attendance, mobile phone usage and even social media. ” – Earvin Magic Johnson. And we shouldn’t deny it.

Technical Review

Startup Professionals Musings

APRIL 3, 2019

Image via Pixabay Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. Valid social media objectives for a business should include one or more of the following: increased brand awareness, lead generation, service and support, or reputation management.

Social Media

Startup Professionals Musings

MAY 10, 2019

Image via Pixabay After a frustrating meeting with a small business client recently who didn’t “have time” for social media, I was surprised to find evidence on the Internet that up to one quarter of small business owners are still hesitant to invest time, money, and effort into a social media strategy.

Social Media

Both Sides of the Table

AUGUST 27, 2012

He didn’t mean to make a media storm out of it – it was a simple comment on his Facebook page. But then Marc Andreessen weighed in – as did I and several others – and the media picked up on his comments. Enter social media and its importance as a traffic source. Of course not. ” My 3.5

Technical Review

Both Sides of the Table

OCTOBER 22, 2010

Last night I co-hosted a dinner at Soho House in Los Angeles with some of the most senior people in the media industry with executives from Disney, Fox, Warner, media agencies and many promising tech & media startup CEO’s. On JFDI (play on Just Do It) - Chamillionaire talked a lot about social media.

Entrepreneur

socalTECH

JULY 30, 2019

The ArtCenter College of Design , based in Pasadena, and social networking and 3D avatar site IMVU announced on Tuesday that the two have launched a new "studio partnership", which will let students in a course design their own, 3D experience in the IMVU world.

Pasadena

Both Sides of the Table

MAY 6, 2015

If you’re a tech or media startup considering whether LA is now a mature market I think the data will assuage any concerns. And of course thank you to CB Insights. The report on the LA Tech Market can be found on this link. LA is the real deal and growing. You were right, Alex , he is a superstar. Thank you for the referral!

Marketing

Both Sides of the Table

JULY 27, 2016

There is so much in the media about “The Internet of Things” that it has lost meaning and for many for some strange reason it became a short-hand for wearables. Of course if an organization buys Density sensors that data isn’t available more broadly to the market unless they opt in to sharing with others.

Marketing

Both Sides of the Table

OCTOBER 26, 2014

But of course it’s hard to advise people that they should do PR without a guide to how to do it on the cheap or how to do it at all. And you need somebody who is committed to keeping up your presence in blogs, social media and other online forums. When to start PR? Just don’t spam people.

Press