Startup Professionals Musings

MARCH 19, 2013

Traditional marketing says you have to “push” your message out to customers, over and over again, to get you remembered. A more effective approach in today’s Internet and interactive culture is to use “pull” technology to bring customers and clients to your story. Refresh it often. Skip the flash (and Flash). Marty Zwilling.

Customer 99

Customer Custom FAQ Technical Review 99

InfoChachkie

JULY 5, 2012

Coull Entrepreneurs Get More Customers. • Facebook • Twitter • Delicious • LinkedIn • StumbleUpon • Add to favorites • Email • RSS. Coull Offers Advertisers Video Skimlinks. <JG Some reject pre-roll ads because they increase the viewer abandonment rate. Share and Enjoy.

Customer 133

Customer Custom Entrepreneur Advertising 133

Startup Professionals Musings

JUNE 16, 2023

Traditional marketing says you have to “push” your message out to customers, over and over again, to get you remembered. A more effective approach in today’s Internet and interactive culture is to use “pull” technology to bring customers and clients to your story. Refresh it often. Make it fast. Provide multiple methods of access.

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Web FAQ Marketing Technical Review 96

Startup Professionals Musings

MARCH 14, 2011

Traditional marketing says you have to “push” your message out to customers, over and over again, to get it remembered. A more effective approach in today’s Internet and interactive culture is to use “pull” technology to bring customers and clients to your story. Refresh it often. Skip the flash (and Flash). Marty Zwilling.

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Technical Review Customer Custom FAQ 90

InfoChachkie

OCTOBER 8, 2012

Five broad sources of independent, third-party validation are: Customers, Partners, Distributors, Industry Experts and other Stakeholders. For instance, validation that directly supports your company's underlying value proposition is more valuable than corroboration that indirectly suggests customers might ultimately adopt your solution.

Venture Capital 265

Venture Capital RSS Customer Custom 265

SoCal CTO

AUGUST 4, 2011

Think of these as the big upfront questions: Who are the customers? Please be able to provide me with a few specific examples of different types of customers, what they need, what the system will do for them. Do you need to round trip an email to validate the email? Cloudsponge for email invites to large group?

Develop 396

Develop Development Startup SEO 396

SoCal CTO

AUGUST 4, 2011

Think of these as the big upfront questions: Who are the customers? Please be able to provide me with a few specific examples of different types of customers, what they need, what the system will do for them. Do you need to round trip an email to validate the email? Cloudsponge for email invites to large group?

Develop 384

Develop Development Startup SEO 384

InfoChachkie

MARCH 4, 2013

Their deep understanding of their customers, an uncompromising drive to create a quality product and the courage to ignore the music industry's formulaic approach to producing hits resulted in the creation one of the top selling non-compilation albums of all time.

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Startup Cloud Computing RSS Writing 269

InfoChachkie

JULY 15, 2013

Such fit exists when a profitable customer acquisition model can be repeatedly executed with consistent results and without the need of heroic efforts. Advertising - "We will monetize our customers via online ads.". If you haven''t already subscribed yet, subscribe now for free weekly Infochachkie articles! Share and Enjoy.

RSS 206

RSS Journal Entrepreneur Resource 206

InfoChachkie

NOVEMBER 5, 2012

Steve's first question was, “Who are our customers?" I) took the 300 latest cards, personally wrote a questionnaire and called 300 customers. SuperMac's main customer base were color desktop professionals. All of a sudden I now had customers telling what market, how to reach them and what applications are important.

Marketing 271

Marketing Startup Sales Customer 271

InfoChachkie

JANUARY 2, 2013

one is an existing customer, they've got a problem. The other one is a new customer that wants to buy something from you. Mark gestures toward the phone call from the existing customer) Obligation before opportunity - putting someone else first, before what's in your interest. and doing great things for customers.

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RSS Startup Customer Custom 221

InfoChachkie

SEPTEMBER 24, 2012

A startup leader's primary responsibility is to maximize the return to its stakeholders, which include the company's global and local neighbors, employees, suppliers, customers and investors. A month from now it is unlikely that a supportive customer will drive across town to demonstrate their solidarity with the company.

Entrepreneur 203

Entrepreneur Email Sales RSS 203

InfoChachkie

AUGUST 22, 2012

The following guest post comes from Sean Percival, CEO of Wittlebee , a kids clothing club that sends its customers a new customized box of clothes every month, based on their children's age, color preferences and geographic location. I am an investor in Wittlebee via Rincon Venture Partners. Share and Enjoy.

Blogging 178

Blogging RSS Social Network Screening 178

InfoChachkie

MAY 6, 2013

Customer dollars - Sophisticated entrepreneurs understand that the ideal source of capital is from customers’ wallets. The sooner you generate customer revenue and internalize paying customers'' feedback, the shorter your path to self-sustainability. In addition, be on alert for camouflaged fees. Share and Enjoy.

Entrepreneur 246

Entrepreneur Venture Capital Technical Review Capital 246

InfoChachkie

AUGUST 20, 2012

According to Ambrosia Humphrey, the company’s Director of Human Resources, “We had a jobs@ email in place, but it was hard to manage once we decided to move forward with the hiring process.” The Resumator has well over 1,000 customers, including: Pinterest, Tumblr, Hootsuite, Klout, Posterous, Bitly, Atari and Mashable.

SaaS 209

SaaS Tool Startup Screening 209

InfoChachkie

JULY 18, 2012

Our customers benefitted from this and saved thousands over the years as a result. But later in 2011, new customers slowed, appointment bookings slowed and average appointment time dropped. • Facebook • Twitter • Delicious • LinkedIn • StumbleUpon • Add to favorites • Email • RSS.

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RSS Technical Review Capital Email 170

InfoChachkie

SEPTEMBER 4, 2012

What does your pain reliever look like, how is it implemented by the customer and what future products do you expect to roll out? • Facebook • Twitter • Delicious • LinkedIn • StumbleUpon • Add to favorites • Email • RSS. Distribution and Sales. Patents and Trademarks.

Venture Capital 211

Venture Capital Summary Technical Review Template 211

InfoChachkie

FEBRUARY 11, 2013

If your business model is predicated on online customer acquisition, do not exclusively rely on consultants to craft and execute your online marketing initiatives. • Facebook • Twitter • Delicious • LinkedIn • StumbleUpon • Add to favorites • Email • RSS. Share and Enjoy.

Technical Review 264

Technical Review Entrepreneur IP RSS 264

InfoChachkie

JULY 20, 2012

Your customers carry your message for free by sharing with their friends, friends of friends, etc. • Facebook • Twitter • Delicious • LinkedIn • StumbleUpon • Add to favorites • Email • RSS. So what does this mean? Why does social win the ROI battle? Share and Enjoy.

Advertising 145

Advertising RSS Blogging Networking 145

InfoChachkie

MAY 14, 2012

Results from some of DataPop’s customers are even more impressive than the averages: • ABetterStay.com saw leads and conversion rates increase 125% and 72%, respectively, while decreasing its cost per lead by 29%. • This results in more effective ads with greater reach, deeper customer engagement and significantly better ROI.

Content 171

Content Platform Paid Search OpenX 171

InfoChachkie

JULY 25, 2012

RingRevenue's unique technology allows online and offline advertisers and publishers to consistently increase revenues from mobile, print, search and email campaigns by tracking the phone calls generated by such ads. The following guest post is from Molly Greathouse, a blogger for RingRevenue. Facebook is the new crack. Share and Enjoy.

Netflix 191

Netflix Blogging Mobile Advertising 191

InfoChachkie

JUNE 18, 2012

This leads them to design and create the best technology, without regard for the myriad of customer-centric, non-product-oriented issues that contribute to a product’s ultimate success or failure. • Facebook • Twitter • Delicious • LinkedIn • StumbleUpon • Add to favorites • Email • RSS.

Ideas 221

Ideas RSS Technical Review .Net 221

InfoChachkie

MARCH 25, 2013

Lesson - Startups have limited opportunities to secure key customers, investors and employees. Thus, when a customer, investor or partner makes a request, their motives must be dispassionately explored. According to Paul McCartney, "Listening to the tapes, I can understand why we failed the Decca audition. Share and Enjoy.

Startup 221

Startup RSS Entrepreneur Satisfaction 221

InfoChachkie

MAY 22, 2012

If this is the case, offer to make a meaningful introduction to a potential customer or partner of one of their portfolio companies. For instance, you might propose a lead sharing relationship in which both companies trade customer introductions. Yes, I am advising you to sandbag your prospective investors. Share and Enjoy.

Venture Capital 236

Venture Capital Capital Research Customer 236

InfoChachkie

JUNE 4, 2012

Fallacy: Startup ventures tend to evolve, especially after you begin speaking with pesky customers and demanding partners. • Facebook • Twitter • Delicious • LinkedIn • StumbleUpon • Add to favorites • Email • RSS. Perform China Syndrome Market Analysis. Share and Enjoy.

Entrepreneur 272

Entrepreneur Outsource Ideas Technical Review 272

InfoChachkie

FEBRUARY 18, 2013

Although you will not have a formal boss at your startup, you will remain accountable to investors, partners, customers and your employees. • Facebook • Twitter • Delicious • LinkedIn • StumbleUpon • Add to favorites • Email • RSS. Silver Lining. Share and Enjoy.

RSS 229

RSS Entrepreneur Startup Email 229

InfoChachkie

SEPTEMBER 5, 2012

They may not be a salesperson by title — but they should be able to effectively pitch and sell your product to customers. • Facebook • Twitter • Delicious • LinkedIn • StumbleUpon • Add to favorites • Email • RSS. Your first hire should be given tasks that will drive revenue.

Tips 182

Tips RSS Ideas SaaS 182

InfoChachkie

AUGUST 1, 2012

The following guest post is from Courtney Englert, Customer Success Intern at The Resumator , a SaaS applicant tracking system and hiring platform trusted by many of the fastest-growing companies in the world, including: Pinterest, Tumblr, Hootsuite, Klout, Posterous, Bitly, Atari and Mashable. Follow Courtney on Twitter at [link].

Startup 184

Startup RSS SaaS Press 184

SoCal CTO

DECEMBER 7, 2009

SEO for Startups and Negative Customer Acquisition Costs ) and, of course, the product itself. For me, my number one application is email. Well likely it’s email. It might also be through twitter, Facebook, SMS, RSS, voice, etc. I talk to a lot of founders of startups. Normally the product is defined as a web site.

Web 150

Web Sites Email HTML 150

InfoChachkie

DECEMBER 17, 2012

Engineers typically evaluate ideas differently than people engaged in sales, who in turn will consider ideas from a dissimilar vantage point from those responsible for product development, customer support and marketing. Share and Enjoy.

Tool 255

Tool Startup Ideas Resource 255

InfoChachkie

MAY 29, 2012

Attitude – During the early stages of their careers, emerging entrepreneurs must conform to their customers’ realities. The band failed to realize that Ron was their customer. • Facebook • Twitter • Delicious • LinkedIn • StumbleUpon • Add to favorites • Email • RSS.

Startup 222

Startup Outsource Development RSS Entrepreneur 222

InfoChachkie

DECEMBER 3, 2012

Lean startups validate their business model by quickly iterating and assessing potential customers' feedback. Lean startups must often defeat established competitors which are better funded and have established customer bases. If you haven't already subscribed yet, subscribe now for free weekly Infochachkie articles! Lean Music.

Startup 217

Startup RSS Marketing Sales 217

InfoChachkie

FEBRUARY 4, 2013

Such deals are ideally funded by customer dollars until the opportunity is adequately proven and/or management accrues an adequate level of experience. • Facebook • Twitter • Delicious • LinkedIn • StumbleUpon • Add to favorites • Email • RSS. Share and Enjoy.

Technical Review 244

Technical Review Startup Venture Capital RSS 244

Both Sides of the Table

APRIL 11, 2011

I’ll write a post on how to give feedback to employees and then I’ll get emails from people telling me they forwarded it to their whole team. It’s called showing good service to your most loyal customers. In an era of RSS, Twitter, Facebook & new consumption tools like FlipBoard – titles matter.

Buzzfeed 354

Buzzfeed Content Tips Blogging 354

InfoChachkie

JUNE 3, 2013

You can watch/listen to how John and Kyle turned their email newsletter into an international bestseller in the following 9-minute excerpt from John''s recent talk at UC Santa Barbara. an email) to about 35 people. If you want to be kept informed just send me an email and let me know that you''re in, and that was it.

Newsletter 233

Newsletter Startup Entrepreneur Writing 233

InfoChachkie

JANUARY 14, 2013

An efficient way to qualify a potential customer is to determine the size and availability of their budget. o Sell What You Have - The Say Yes sales team's priority is to get customers to select "the perfect dress" from whatever they have on the racks. Startup sales require high velocity. Startups must follow a similar philosophy.

Sales 251

Sales Startup Activity RSS 251

Both Sides of the Table

DECEMBER 5, 2010

asymmetry, real-time, curated RSS / link-sharing]. Does Facebook have a permanent dominance of the future given their 500m users? .&# They had a proprietary browser, their own search engine, their own content, chat rooms, email system, etc. And now they want to revolutionize email. cheap accessible digital hardware].

Social Network 297

Social Network Networking Web 2.0 Web 297