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ReachLocal Trumpets Marketing Automation Customer List

socalTECH

Woodland Hills-based online local online marketing provider ReachLocal is bragging today that it has signed up 1,000 clients for its new ReachEdge marketing automation product. The product had been launched in September of 2013. reachlocal marketing automation customers leads software' READ MORE>>.

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Ghost appears with new funding, marketplace to match buyers with unsold products

TechCrunch LA

Josh Kaplan and Dee Murthy, both founder and co-CEO of the Los Angeles–based company, started Ghost in 2021 after previously working together at Four Five Group, a men’s apparel business. More people are focused on the beginning of the product lifecycle; very few are focused at the end.”. That’s our vision.”.

Product 191
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Guidance Software Expands In Florida

socalTECH

Pasadena-based forensics and investigation software developer Guidance Software said this week that it has opened up a new facility in Florida, to provide customer training. Guidance said the new facility will provide training on its EnCase security, e-discovery and forensics products. and one in London. READ MORE>>.

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10 Key Business Plan Elements Not In A Product Spec

Startup Professionals Musings

For the rest of us, we need a business plan, as well as a product plan. Some of you may be convinced that your product specification communicates the product message even better than a business plan, so why be redundant? Use non-fuzzy terms to quantify customer value. Provide specifics on the customer business model.

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Five Startup Tips From Bill Gates

InfoChachkie

For more than 30-years, Bill Gates has been at the pinnacle of the software industry. Mark noted that even if an entrepreneur does not become a master developer, by simply understanding the software development process, they will be a more effective startup leader. I am not suggesting you spurn product excellence. Treasure it.

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10 Keys To A Startup Surviving The First Five Years

Startup Professionals Musings

The “valley of death” is a common term in the startup world, referring to the difficulty of covering the negative cash flow in the early stages of a startup, before their new product or service is bringing in revenue from real customers. Consider licensing your product or intellectual property, and “white labeling.”

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Fliptu Becomes Ampsy, Signs Up Darius Rucker As A Customer

socalTECH

Los Angeles-based social aggregation tool developer Fliptu said today that it has rebranded the company as Ampsy , and also integrated its software with Hootsuite. The reasoning behind the rebranding was not given. READ MORE>>.

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