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Why Startups Need to Blog (and what to talk about …)

Both Sides of the Table

By definition, you read blogs. But should you actually write one if you’re a startup, an industry figure (lawyer, banker) or VC? This is a post to help you figure out why you should write and what you should talk about. I’ll bet your customers, business partners or suppliers would love similar. accessibility.

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Invest in Lines, not Dots

Both Sides of the Table

You’ll be able to give them an update on key hires, pilot customers, key tech innovations – whatever. Note that “performance&# on my chart is a loose term for my definition of perceived progress that can take the form of product, customer adoption, employees, investors, press or whatever.

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What The Heck Does “Traction” Really Mean To A VC?

InfoChachkie

Five broad sources of independent, third-party validation are: Customers, Partners, Distributors, Industry Experts and other Stakeholders. For instance, validation that directly supports your company's underlying value proposition is more valuable than corroboration that indirectly suggests customers might ultimately adopt your solution.

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How I Use Visualization to Drive Creativity

Both Sides of the Table

So I thought I’d write a post about how I drive my personal creativity. (A The key is channeling what you learn when you drive onto paper for retention purposes so you have to write it down soon afterward. When I write a blog post I often see the words before I write them. These are all creative processes.

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8 New Ways To Focus On Customers For Trust And Profit

Startup Professionals Musings

As an advisor to entrepreneurs, I find that I often have to remind them that the world of customers has changed since they started their last business. Pushing yourself on customers by touting features and price doesn’t work anymore. Use analytics to see why customers are buying, as well as what.

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Making Sure You Are Ready to Begin Building Your MVP

SoCal CTO

They look at the following high level definition of Lean: and they interpret that as write up an executive summary with your ideas and hand it to developers to build. Have you conducted Problem, Solution and Feature Interviews with customers? This post will provide links to participants as well as to readers.

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When Should You Allow Exclusivity in Deals?

Both Sides of the Table

So that we’re speaking the same language I would define “exclusive” as a period in which your company is prohibited from doing business with certain customers or business partners, which is why many incorrectly assume this is necessarily bad. Why Exclusivity Matters to Your Customers or Business Development Partners.