Both Sides of the Table

NOVEMBER 4, 2010

The framework of his book has profoundly altered how I think about the technology market and affects how I thought about building my businesses and how I think about investing in venture capital. Let’s start with the incumbents position in a market. So the startups tend to focus on totally new customers.

Startup 376

Startup Framework Marketing Customer 376

Berkonomics

FEBRUARY 18, 2021

First, let’s recall the four “P’s” of marketing. Marketing is a science devised to help drive customers to your door. There are lots of ways to define how to market well, including the four P’s of marketing (1): product, price, promotion and place. More we are taught in marketing classes.

Marketing 156

Marketing Demand Class Pricing 156

Startup Professionals Musings

JULY 10, 2021

In addition to obvious economic challenges, the emerging generation of customers is determined to radically change the rules for customer engagement. He makes a convincing argument that it’s time for every company to get prepared for the next customer generation, or your company is heading toward life support.

Custom 173

Custom Customer Social Media Outsource Development 173

Both Sides of the Table

SEPTEMBER 16, 2009

When you start your company the very first question you need to ask yourself is which kind of customers do you want to serve. Many start-ups (and even growth firms) lack this discipline and they therefore serve customers off all sizes. These are really massive customers. We knew how to land huge corporate customers.

Startup 389

Startup Customer Custom Resource 389

socalTECH

NOVEMBER 6, 2018

Los Angeles- and Santa Monica-based REME , a new startup offering up on-demand massage, stretch, and IV therapy services to the health and wellness community, said today that it has officially launched it services. The company said it provides its services toin-home, at the office, or the customer's location of choice. READ MORE>>.

Demand 113

Demand Marketing Santa Monica San Diego 113

TechCrunch LA

MAY 3, 2022

Obviously, there’s a huge demand for it, and it shouldn’t be this difficult to access high-quality convenient hair solutions.”. Upgrade’s e-commerce marketplace has two sides: one that enables consumers to choose a vetted stylist and have their wig colored or customized based on their desired look. Remember Mary J.

Tool 179

Tool Custom Customer Marketing 179

socalTECH

AUGUST 8, 2019

Is there room on your curb for (yet another) on-demand scooter company? SUN said its new custom shared scooter has 10 inch, solid tires, 30 percent better battery capacity than what it's using now, and "all new technology" compared to its existing scooters, and is far more durable. SUN did not say how many scooters it has deployed.

Demand 124

Demand Marketing San Diego Los Angeles 124

socalTECH

APRIL 2, 2014

How can marketers make better decisions and get better results from their online marketing? Pasadena-based Smartify (www.getsmartify.com)''s CEO, Carla Bourque , recently talked to us about the company''s online marketing platform, and how it differentiates itself from a lot of other competitors in the market.

Marketing 196

Marketing Pasadena Platform Email 196

Startup Professionals Musings

DECEMBER 18, 2020

As a long-time business executive and adviser to entrepreneurs, I see a definitive shift away from customer trust in traditional business messages, and the executives who deliver them. I summarize the key elements of the transformation as follows: Customers are seeking control in a run-away world.

Custom 173

Custom Customer Social Media Technical Review 173

Startup Professionals Musings

DECEMBER 13, 2020

Having the best solution is a good start these days, but a solution alone is no longer enough to keep customer attention and loyalty. Start with feedback from real customers, set measurable objectives, and make sure rewards and incentives are tempered by customer experiences, rather than only internal thresholds.

Custom 168

Custom Customer Services Startup 168

Startup Professionals Musings

DECEMBER 23, 2020

Today’s customers demand more than a good product; they expect a great customer experience. A few companies are leading the way, including Apple with their iPad and iPhone, offering irresistible stores with friendly experts, elegant packaging, and customer service that never ends.

Custom 150

Custom Customer Design Product 150

TechCrunch LA

DECEMBER 8, 2020

The cybersecurity insurance market is expected to become a $23 billion industry by 2025, driven in part by an explosion in connected devices and new regulatory regimes under Europe’s GDPR and more recently California’s state-wide privacy law. It’s a huge move for the company, which only closed its Series B in February.

Startup 288

Startup Demand Los Angeles Customer 288

Both Sides of the Table

MARCH 30, 2011

The part of the movement that resonates the most with me (in my words) is that entrepreneurs should keep their capital expenditures really low while they’re experimenting with their product and determining whether there is a large market for what they do. Nascent startup markets are like fine wine, they take time to develop.

Development Team Review 374

Development Team Review Technical Review Startup Resource 374

TechCrunch LA

FEBRUARY 3, 2021

Good Eggs says that in the past year, revenue has grown to the nine figures (more than $100 million), hired more than 400 employees and nearly doubled its customer base. So the team was busy enough trying to operate a new warehouse, meet increased demand for grocery delivery and keep workers safe in the process.

Southern California 318

Southern California Orange County San Diego Commerce 318

Startup Professionals Musings

JULY 16, 2022

We are living in a new generation of business, where customers drive the experience, and highly engaged employees are required to keep up with customer expectations. The bottom line is that by directing your actions toward helping others pursue their dreams and customer dreams, you will make amazing progress in achieving your own.

Custom 152

Custom Customer Satisfaction Coach 152

TechCrunch LA

MARCH 17, 2021

It’s a project that will create solar-powered home batteries for eligible ConEd customers. It’s what’s called a “non-wires solution” to the demand problem, Swell’s spokesperson said. Early Stage is the premier “how-to” event for startup entrepreneurs and investors.

Southern California 237

Southern California Companies Company Glendale 237

Both Sides of the Table

DECEMBER 27, 2011

As I like to say, “If you’re really on to an enormous idea then other people in the market are going to spot that and want to compete with you. If you have a market lead then raising capital and making investments now will help you as others enter the market. If you don’t, somebody else WILL!”

Startup 418

Startup Venture Capital Sales Technical Review 418

socalTECH

APRIL 16, 2019

Santa Barbara-based software developer HG Insights is powering a new market research offering from research and advisory giant Forrester, to power Forrester's new Business Technographics Service.

Research 133

Research Marketing Santa Barbara Sales 133

TechCrunch LA

OCTOBER 27, 2020

Postmates is now rolling out what could be the biggest update to the company’s service in a long time — adding a retail option for users to shop local stores and for local merchants to set up a virtual on-demand storefront in the app. “ Most of the LA metro area will have access to the tab. As case counts spike in the U.S.

Sales 249

Sales Los Angeles Beverly Hills Demand 249

TechCrunch LA

OCTOBER 5, 2020

When people talk today about buying food, alongside traditional grocery stores and other physical food markets, they increasingly talk about grocery delivery companies, restaurant delivery platforms, meal kit services and more that make or provide food to people by way of apps. ” I don’t doubt that he means it.

Technical Review 343

Technical Review Startup Marketing San Diego 343

Startup Professionals Musings

MAY 1, 2022

Marketing is everything these days. You can have the best technology, but if customers don’t know you exist, or they don’t know how your technology solves a real problem for them, your startup will fail. Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late.

Marketing 141

Marketing Startup Social Media Technical Review 141

TechEmpower

MARCH 4, 2024

Key Functions with High Impact Generative AI is revolutionizing sales by enabling dynamic pricing and personalized customer interactions, boosting conversion rates and customer satisfaction. Post-sale, AI analyzes customer data to improve service and loyalty, making it a cornerstone of modern sales methodologies.

Generative AI 297

Generative AI TechEmpower CTO Hire Outsource Development 297

Both Sides of the Table

MAY 1, 2014

The second is that the retailers were constrained by their high costs of local real estate and service staff relative to the costs of centralized warehouses where goods could be stacked high, sorted by robots, managed by RFIDs and then shipped via overnight to eager, cost-conscious customers across the US. 10x the experience.

Technical Review 380

Technical Review Software Review CTO Hire Startup 380

TechCrunch LA

MARCH 29, 2021

an on-demand repair app for electric vehicle charging stations, has seen these issues firsthand. One customer assumed that poor usage rates at a particular station was due to a lack of EVs in the area, Terry recalled in a recent interview. . Demand for ChargerHelp’s service has attracted customers and investors.

Incubator 287

Incubator Outsource Development Los Angeles Startup 287

TechCrunch LA

JULY 3, 2018

Postie , a new Los Angeles-based startup, has a vision for the future of advertising and marketing — and it’s direct mail. According to study from the Direct Marketing Association, direct mail campaigns rang up $46 billion from advertisers and companies in 2014, and Fink and his co-founder are hoping that number will climb.

Dollar Shave Club 232

Dollar Shave Club Chief Technology Officer Advertising Los Angeles 232

socalTECH

DECEMBER 5, 2014

Most controllers out there now are timers, which basically do not react to water demand. Instead, we run a model in the cloud based on the weather and calculate actual water demand, and we adjust the schedule on a daily basis. Irrigation is not generally known as a leading edge market. That''s a big market.

Demand 258

Demand Startup Southern California Marketing 258

TechCrunch LA

MARCH 27, 2021

In all, the new $500 million round likely sets the stage for a public offering later this year or before the end of 2022 if market conditions hold. The market for home services employs more than 5 million workers in the US and represents a trillion dollar global market. Rowe Price, Dragoneer Investment Group, and ICONIQ Growth.

SaaS 292

SaaS Glendale Statistics Los Angeles 292

TechCrunch LA

APRIL 28, 2020

Even as oil companies are getting crushed by the collapse of demand for energy in the wake of international shutdowns responding to the global pandemic, investors representing one of the world’s savviest financiers are placing a small bet on electric charging as the future of transportation.

Funding 267

Funding Pricing Los Angeles Customer 267

Startup Professionals Musings

APRIL 20, 2020

Most small businesses I advise still rely on traditional advertising models, assuming they can create enough media “noise” to get customers attention and sway them. You don’t realize that person-to-person noise now dominates all channels through social media, effectively hiding business marketing messages.

Marketing 130

Marketing Technical Advisors Social Media Media 130

Both Sides of the Table

FEBRUARY 7, 2013

And we wanted a head of global marketing. And because I wanted Ethan to be able to attract a great team, build & iterate a product, test it with initial customers and refine his strategy before having to take the wrappers off of his company. I was preparing to move back to the US from London after 11 years abroad.

CTO Coach 359

CTO Coach Google CTO Hire SEM 359

socalTECH

JUNE 7, 2013

We caught up with CEO Jordan Ramer , who has previously been at NanoH2O and Aerovironment, to hear more about how EV Connect is hoping to make it easier for companies to offload all of the issues behind installing electric vehicle charging stations for their employees and customers. Who are your customers - parking providers?

Help 233

Help Startup Demand Customer 233

TechCrunch LA

MAY 21, 2020

When former Bill Clinton speechwriter and political wunderkind Andrei Cherny launched Aspiration four years ago , the upstart fintech startup was one of Los Angeles’ early entrants into a financial services market dominated by players from Europe and the financial capital of the U.S. in New York City.

Los Angeles 245

Los Angeles Customer Custom Services 245

TechCrunch LA

FEBRUARY 11, 2020

The concept is similar to Toyota’s e-Palette vehicle, which can theoretically be customized to serve as a retail shop, restaurant or shuttle for people. “We will collaborate with Canoo engineers to develop a cost-effective Hyundai platform concept that is autonomous ready and suitable for mass adoption.” ”

Development 310

Development Develop Startup Platform 310

TechCrunch LA

APRIL 26, 2022

At the time, the company raised $2 million, and Alexandrov said about the perceived competition, “The level of competition in this market in the U.S. On-demand grocery startup Food Rocket launches in the Bay Area, goes up against delivery giants. We are creating new habits of customers.

Funding 246

Funding Demand Los Angeles Competition 246

TechCrunch LA

NOVEMBER 7, 2019

Wrench , the Seattle-based on demand vehicle maintenance and repair service for consumers and fleets, has raised $20 million in its latest round of financing. RepairSmith , which operates a similar service out of Los Angeles and San Francisco, is backed by Daimler to provide much the same on-demand repair services.

Demand 100

Demand Services Los Angeles Satisfaction 100

socalTECH

MARCH 1, 2013

However, there's a new generation of technology driven startups who are looking to apply software and technology in a way that will change how movies are made, and marketed. That results in a drastically lower marketing and PA budget for the film. That's a massive amount of money to spend on marketing. What's your background?

Hollywood 256

Hollywood CTO Hire Social Media Platform 256

Both Sides of the Table

APRIL 1, 2020

But in the past two weeks I’ve heard many cavalier comments about: cuts, renegotiations, changing terms, “the market environment dictates this” or “never waste a good crisis” or “you just need to cut 25% of your staff” because it seems everybody is doing it. He asked for a few more weeks to gather market signals before enacting change.

Demand 279

Demand Guide Customer Custom 279