Remove Customer Remove Education Remove Pricing
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Helping Consumers Name Their Own Price For Products, With Greentoe

socalTECH

In real life, you can just about bargain a price for anything you want to buy--a car, a house, even that new stereo from your local electronics store. Joe Marrapodi: GreenToe is a name your own price marketplace for products. It''s very similar to the Priceline.com model, where you name your price for a flight or hotel.

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8 Creative Pricing Strategies Most Startups Overlook

Startup Professionals Musings

As an advisor to new business owners, I’m accustomed to seeing primarily the simple traditional product pricing strategies , usually driven by competitor prices, or cost plus a reasonable margin. I often wonder whether you as the entrepreneur have worked as hard on your pricing strategy as you have on your innovative solution.

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The three legged stool of marketing excellence

Berkonomics

Marketing is a science devised to help drive customers to your door. There are lots of ways to define how to market well, including the four P’s of marketing (1): product, price, promotion and place. Then there’s the compass or cardinal definitions model for marketers : N=needs, W=wants, S=security, and E=education.

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5 Ways To Focus Your Strategy On Delighting Customers

Startup Professionals Musings

The world keeps changing, and visible business strategies that worked well in the past, including being the premium brand or low price producer, simply don’t get the customer loyalty they once did. Today, customers are looking for real relationships, a memorable shopping experience, and satisfaction of a higher purpose.

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Do you really want to be the first to market?

Berkonomics

I recall the introduction of artificial intelligence into the hotel reservation process, a “one-up” on the airline method of yield managing the price of airplane seats. Early meetings with potential customers will yield enthusiasm for a “free test” of the new product. Changing the rules to fit the market.

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Talking to a VC About Your Competitors

Both Sides of the Table

Because if you’re truly that early / novel there’s a good chance that you’re too early and will spend lots of time / money educating the market. which features do you believe your customers care about and where you’re try to differentiate? Remember: being too early is the same as being wrong.

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Interview with Wes Brodsky, SaveFans

socalTECH

We are an offer-based platform that allows users to negotiate the price they buy and sell tickets for, on the secondary market. Educate us, and explain what's different about how you are handling ticket sales and how that's different from the many others out there? That's a completely inefficient way to price tickets.