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6 Keys To A Winning Business Model For Your Customers

Startup Professionals Musings

Proof of any business model starts with a finished product or solution, sold to a new customer for full price, with high satisfaction for the value received. Of course, that has be a repeatable event, with enough revenue to sustain the business. Customer support is more than handling exceptions. Marty Zwilling

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7 Specifics Show How Startups Are All About Execution

Startup Professionals Musings

Let me be a bit more specific on how follow-up trumps ideas for success in the key challenges of a startup, or any small business: Networking with investors, partners, and customers. Meeting people and talking about your ideas won’t get you very far. Customer acquisition, retention, and support.

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Here Is How To Win Today With The Customer In Control

Startup Professionals Musings

Today’s customers are much more in control of their buying decision, as they have more choices and more information than ever before. Bloom’s classic book, “ The New Experts: Win Today's Newly Empowered Customers.” This is a key moment where your customer acquisition costs go way down, and your profits go way up.

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Can your employees recruit from a customer or supplier?

Berkonomics

One of your employees is approached by an employee of a customer or of a supplier, stating that “It sure would be great to work in your company.” The rule should be one that includes only one “out”: if a person resigns from the position with the stake-holding company, then you will be happy to talk about a position.

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How Event Farm Is Making Events A Part Of Your Sales Funnel

SoCal Tech Calendar

In the corporate world, events are more than just an event�they are opportunity to connect with your customers and turn potential customers into buyers. How do you make those events happen? What, exactly, does Event Farm do? We provide an event and experiential marketing platform.

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How to Know When to Sell vs. When to Market to Customers

Both Sides of the Table

Compelling Event. This post talks about the last part of the PUCCKA methodology – an Aligned Purchasing Process. You know exactly when you want to sell to this customer and presumably it’s this quarter! Which customers to target: Elephants, Deer or Rabbits ? Key Players such as enemies, sages and blockers.

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4 Customer Decisive Moments That Your Startup Can Win

Startup Professionals Musings

Today’s customers are much more in control of their buying decision, as they have more choices and more information than ever before. Bloom’s classic book, “ The New Experts: Win Today's Newly Empowered Customers.” This is a key moment where your customer acquisition costs go way down, and your profits go way up.

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