Both Sides of the Table
DECEMBER 27, 2010
Conventional wisdom in most companies is that “the competition is the enemy&# – it’s the rallying cry to dig deeper, get more features out the door, issue press releases citing differences and attack the competition’s weaknesses in sales presentations. A healthy respect for your competition will serve you well.
socalTECH
JUNE 30, 2010
A few months later, we won the USC New Venture Competition. We saw that we had traction in the journalism and news organization marketplace, so we concentrated on that area. We've been in discussions with news organizations to use the platform, including with large organizations and journalism sites. READ MORE>>.
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Both Sides of the Table
OCTOBER 26, 2014
Yesterday I wrote a post about The Silent Benefits of PR in which I pointed out that most young companies I encounter don’t fully grasp the benefits of PR because they are less measurable than product milestones or customer acquisition analyses (like CAC/LTV).
Startup Professionals Musings
AUGUST 8, 2014
So before you decide to move your manufacturing, software development, or call center out of town, make sure you understand the following considerations: Dont give someone else control of your competitive advantage. Saving cost wont help you if you cant make the daily innovations required to stay competitive. Marty Zwilling.
InfoChachkie
APRIL 13, 2015
A version of this article previously appeared in the Wall Street Journal. However, habitual discounting at a startup is self-defeating, as it reinforces your customers'' proclivity to delay their purchases, patiently waiting for you to reduce your prices. Avoid a simple pricing mistake which could sink your startup.
Both Sides of the Table
JANUARY 26, 2013
It makes it easier to persuade others to join you, it alerts other angels & VCs that you’re a company to be on their radar screen, it helps potential customers know that you may be worth doing business with and it builds you up to announce other milestones down the line. That used to be the standard.
Startup Professionals Musings
JANUARY 20, 2016
So before you decide to move your manufacturing, software development, or call center out of town, make sure you understand the following considerations: Don’t give someone else control of your competitive advantage. Saving cost won’t help you if you can’t make the daily innovations required to stay competitive. Marty Zwilling.
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