socalTECH

SEPTEMBER 23, 2013

Woodland Hills-based ReachLocal has launched a new suite of products this morning, saying that it is looking to help small and medium sized businesses attract, capture, and convert more customers. reachlocal marketing software leads management launch advertising saas' Pricing on the new tool was not announced. READ MORE>>.

ReachLocal 147

ReachLocal Woodland Hills Software Marketing 147

Berkonomics

MARCH 4, 2021

Over the years, as I managed my several computer companies as CEO or executive chairman, I made the decision to go to market with a brand-new product that had never before been exposed to my customer’s marketplace. Changing the rules to fit the market. As a product marketing effort, it was a failure.

Artificial Inteligence 240

Artificial Inteligence Marketing Press Resource 240

socalTECH

SEPTEMBER 8, 2021

San Diego-based Tiled, which develops "no code" software to allow sales, marketing, creative, and HR teams to create interactive content without software development, has raised $13.7M Tiled says its customers include such brands as HubSpot, Paycor, Instructure, Skullcandy, and CHRISTUS Health.

Content 113

Content Software San Diego Sales 113

socalTECH

MAY 2, 2019

Los Angeles-based financial software developer BlackLine said on Thursday that it has expanded its customer base, adding such notable customers as Volvo, Waymo, AstraZeneca, the operator of Applebee's, and many others to its list of 2,700 companies who are using its products.

Customer 113

Customer Custom Software Development Los Angeles 113

socalTECH

DECEMBER 3, 2014

Los Angeles-based Tillster , which develops digital ordering and engagement platforms used by quick service and fast casual restaurants, said yesterday that it is integrating its tools with mobile marketing company Kahuna. tillster mobile emarketing software kahuna restaurant ordering system partnership' READ MORE>>.

Mobile 138

Mobile Software Marketing Email 138

TechEmpower

MARCH 4, 2024

Key Functions with High Impact Generative AI is revolutionizing sales by enabling dynamic pricing and personalized customer interactions, boosting conversion rates and customer satisfaction. Post-sale, AI analyzes customer data to improve service and loyalty, making it a cornerstone of modern sales methodologies.

Generative AI 295

Generative AI TechEmpower CTO Hire Outsource Development 295

socalTECH

JULY 23, 2021

Los Angeles-based soda company Zevia has its IPO on Thursday, launching itself onto the public markets on the New York Stock Exchange at ZVIA. Zevia sells zero calorie soda to the consumer market, and uses stevia instead of sugar as a sweetener. The company priced at $14.00

Marketing 113

Marketing Pricing Los Angeles Software 113

socalTECH

JANUARY 14, 2016

San Diego-based MindTouch , a developer of software-as-a-service tools to help companies create self-service, customer support sites, has raised $12M in a Series A funding. MindTouch's software provides customer support search tools, product information, and more to end users.

Customer 100

Customer Custom Software Services 100

Startup Professionals Musings

AUGUST 24, 2022

As a business consultant and angel investor, I often ask for your own assessment of marketing ROI , or customer acquisition cost (CAC). Mr. Everhart distills his leadership insights from many decades in one of the largest business-to-business marketing agencies, working with companies across the country. Don’t forget it.

Customer 100

Customer Custom Acquisition Technical Review 100

Startup Professionals Musings

APRIL 16, 2023

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. His professional background includes having held marketing-executive roles at big companies as well as startups. Email marketing. Direct mail marketing. Display advertising.

Marketing 114

Marketing Invest Social Media SEM 114

socalTECH

SEPTEMBER 16, 2020

North Hollywood-based Yapi , a provider of paperless communications and account management software for dental practices, says it has raised a round of growth investment from M33 Growth. YAPI's software allows dental practices to automate administrative tasks. Financial details of that investment were not announced.

North Hollywood 113

North Hollywood Software Funding Hollywood 113

socalTECH

NOVEMBER 8, 2016

Santa Barbara-based Yardi , which develops property management and accounting software for the real estate market, reported another customer win this morning, with commercial property owner Blatteis & Schnur. Blatteis & Schnur operates 29 multi-tenant retail properties, which it will manage with Yardi's software.

Customer 138

Customer Custom Santa Barbara Software 138

socalTECH

JUNE 5, 2019

San Diego-based Mapp , a developer of cloud-based digital marketing software, has completed its acquisition of European marketing analytics software developer Webtrekk , the company said this morning. Mapp said it would benefit from Webtrekk's market position in German-speaking countries.

Develop 100

Develop Development Marketing San Diego 100

TechEmpower

JULY 24, 2023

Even when they have talked to multiple developers or development firms, we’re often the first to ask basic questions like “Who are your customers?” Who are the customers? Can you provide specific examples of different types of customers, what they need, and what the system will do for them? will you leverage?

Develop 520

Develop Development Technical Review SEO 520

Startup Professionals Musings

JANUARY 22, 2023

I second his list of top innovation challenges and strategies to capitalize on untapped global startup opportunities: Create new markets rather than disrupt existing ones. Design the full stack, not just a new software element. Target a global market rather than a local from day one.

Capital 138

Capital Marketing Ideas Venture Capital 138

socalTECH

AUGUST 1, 2018

Los Angeles-based SteelHouse , which develops online retargeting and advertising software, has named Rory Mitchell as Chief Customer Officer (CCO) at the company. According to SteelHouse, Mitchell has over 17 years of experience in the area, and was previously at Experian Marketing Services.

Customer 100

Customer Custom Advertising Los Angeles 100

socalTECH

APRIL 16, 2019

Santa Barbara-based software developer HG Insights is powering a new market research offering from research and advisory giant Forrester, to power Forrester's new Business Technographics Service.

Research 133

Research Marketing Santa Barbara Sales 133

socalTECH

MAY 31, 2019

Redlands-based geographical information systems (GIS) provider Esri said on Thursday that it has partnered with a provider of software consulting and technology provider AgIntegrated , which develops a data hub for the agriculture and forestry market. Financial details of the partnership were not announced.

Software Development 133

Software Development Develop Development Software 133

socalTECH

MARCH 10, 2020

Santa Monica-based EZ Texting , a developer of SMS marketing software, says it has launched two new services. Pricing on the new services were not detailed by the company.

Services 113

Services Marketing Santa Monica Pricing 113

socalTECH

MARCH 14, 2018

As part of our sponsor relationship with the conference, we're running a series of interviews with speakers from the conference about their experience in the area of recurring revenues, customer service, and similar topics. Today's interview is with Jon Ferrara of Nimble (www.nimble.com), the maker of contact management software-as-a-service.

Customer 166

Customer Custom Conference Social Media 166

socalTECH

JUNE 10, 2013

Pharmaceutical companies spent $20 billion a year marketing their products to medical offices. We spoke with Dan Gilman , President and co-founder of the company, to learn more about the company, it''s market, and why healthcare information technology is such an interesting area for investors. What is RxVantage?

Marketing 231

Marketing Software Education Startup 231

Startup Professionals Musings

FEBRUARY 19, 2023

The common reason given is that this prevents any competitor from stealing their idea and beating them to market. Entrepreneurs talk to customers and competitors talk to each other about the new trends and technologies they see. Evaluate customer response prior to development. Demonstrate a minimum viable product (MVP).

Marketing 105

Marketing Startup Search Engine Optimization Ideas 105

socalTECH

AUGUST 21, 2017

Santa Barbara-based property management software developer Yardi said Friday that it has signed up Cortland Capital Market Services LLC, as a new customer. Cortland Capital Market Services, which is based in Chicago, provides investment servicing, and is using Yardi's Investment Management software. READ MORE>>.

Capital 113

Capital Services Marketing Santa Barbara 113

Startup Professionals Musings

JANUARY 13, 2021

As a business adviser, I often see entrepreneurs practicing what Tom Peters calls the “ ready-fire-aim ” go-to-market strategy to their detriment. Yet even I have been known to recommend that approach, in cases where you have a highly innovative product, speed is of the essence, and no clear existing market is available.

Marketing 138

Marketing Demand IBM IBM 138

Startup Professionals Musings

AUGUST 4, 2017

Not so long ago, every business assumed that the keys to success were the highest quality product, the best value for the buck, and the best customer service. Now all we hear about is providing the best “customer experience.” You have to hear your customer’s dreams, goals, passions, and aspirations.

Customer 85

Customer Custom Product Marketing 85

socalTECH

AUGUST 4, 2017

Irvine-based cybersecurity software developer Cylance said on Thursday that it has extended into the home market, and has rolled out its first software product for the consumer market, CylancePROTECT Home Edition. According to Cylance, the new software brings its AI-driven antivirus to the consumer security market.

Marketing 113

Marketing Software Development Software Pricing 113

Both Sides of the Table

JULY 21, 2014

Since 2009 we’ve been in an unequivocal bull market. Consumers buying through smart phones, travelers using the new, shared economy and businesses replacing old software with modern cloud-based solutions. It’s when the noise stops and you can actually get customer attention, press articles and VC meetings.

Marketing 354

Marketing Case Study Metrics Sales 354

Startup Professionals Musings

JUNE 19, 2020

Instead, they need to validate a customer problem and real market need first. Don’t create solutions looking for a problem , since investors ignore these, and customers other than early adopters will be hard to find. Customers buy solutions, not technology. Your passion isn’t enough to create a market.

Technology 127

Technology Marketing Social Media Customer 127

socalTECH

JUNE 4, 2019

Los Angeles-based AcceleratXR announced on Monday that it has launched itself into the videogaming software development tools market, with a new, real-time networking engine.b AcceleratXR said its new engine will support the Unreal, Unity, and custom game engines, and is in active development and early testing with partners.

Networking 113

Networking Marketing Software Development Los Angeles 113

socalTECH

MARCH 15, 2010

Pasadena-based Guidance Software , a developer of forensics software for digital investigations of computers, said today that it has hired Leo J. Cole as the firm's Vice President of Marketing. Cole was most recently VP of Marketing for Websense, and also served for over 25 years at IBM. READ MORE>>.

Software 157

Software Marketing SaaS IBM 157

Xconomy

SEPTEMBER 26, 2019

Zingle, a startup whose software is used by hospitality, travel, and retail industries to more easily and quickly connect with their customers via messaging, has been acquired for about $42 million in cash by Medallia, a publicly traded software company in San Francisco.

Software 95

Software Startup Satisfaction Customer 95

socalTECH

SEPTEMBER 3, 2013

Enterprise IT cloud sofwtare developer ServiceNow reports this morning that one of its customers has scored a big award in Australia. servicenow customer australia management software' According to ServiceNow, Orica, a provider of. Orica has 15,000 employees. Orica has 15,000 employees. READ MORE>>.

Customer 153

Customer Custom Software Report 153

InfoChachkie

JANUARY 23, 2019

Software terminology is stubbornly not following a similar evolution. It’s high time we kill the term Software As A Service (SaaS) and call it what it is – software. Even Salesforce abandoned it’s silly “No Software” tagline, after the company had to explain in 2015 that it meant, “No legacy software, just cloud software.”.

SaaS 113

SaaS Software Artificial Inteligence ASP 113

socalTECH

FEBRUARY 11, 2016

Los Angeles-based finance and accounting automation software developer BlackLine reports this morning that it added 393 new customers in 2015 and now has over 1300 customers around the world. The company said that among the new clients it added during the year were Houghton Mifflin Harcourt, Malaysia Airlines, Roku and Trivago.

Customer 100

Customer Custom Software Development Los Angeles 100

socalTECH

APRIL 5, 2019

Los Angeles-based financial automation software developer BlackLine is taking aim at the college and university market, saying on Thursday that it has partnered with higher education software and services firm Ellucian. The two are automating that process with their partnership. READ MORE>>.

Marketing 113

Marketing Education Software Development Los Angeles 113

socalTECH

AUGUST 13, 2019

Uniphore is a developer of conversational artificial intelligence software, which is being used in call centers, and helps provide automated customer service for companies. Uniphore said it will use the new funding for go-to-market in North America, research and development, and to grow its employee base globally.

Artificial Inteligence 113

Artificial Inteligence Capital Software Funding 113

Both Sides of the Table

MAY 19, 2020

Bevy is Emerging as a Leader in Software for Building Virtual Communities?—?with It’s clear things have changed for good and the need for managing remote communities of employees, customers and partners has become ever more important. This had a dual purpose?—?the this is classic community management.

Software 234

Software Startup Tool Platform 234