Berkonomics

SEPTEMBER 14, 2011

Announcing EIGHT new mini-books and eBooks by Master Entrepreneur, Dave Berkus , just released by The Berkus Press. As a bonus, the “quick read&# eBook and Kindle editions are priced as “singles&# at only $2.99 Individual books from The Berkus Press by clicking HERE. Kindle eBook: $2.99 (press here).

eBook 168

eBook Press Metrics Startup 168

Berkonomics

AUGUST 14, 2014

I recall the introduction of artificial intelligence into the hotel reservation process, a “one-up” on the airline method of yield managing the price of airplane seats. Best possible press: too early to market. Early meetings with potential customers will yield enthusiasm for a “free test” of the new product.

Artificial Inteligence 197

Artificial Inteligence Marketing Press Education 197

Both Sides of the Table

OCTOBER 12, 2010

Even if you don’t have “direct&# sales I would tell you that “everything is a sale&# including fund raising, hiring, getting press and doing business development. Spending time selling to customers is the best way to find out what their problems are and how good your solution currently is at mapping to their needs.

Sales 346

Sales Startup Technical Review Custom 346

Both Sides of the Table

MAY 4, 2013

What price? The only way for a company to be overvalued is if there’s someone willing to pay that price. ” Therefore one goal of Y Combinator appears to be “get the highest price and best terms.” I like to debate with them how they will land customers and how they deal with the press. What stage?

Startup 361

Startup Venture Capital Pricing Technical Review 361

Both Sides of the Table

MAY 4, 2013

What price? The only way for a company to be overvalued is if there’s someone willing to pay that price. ” Therefore one goal of Y Combinator appears to be “get the highest price and best terms.” Or maybe I’m paying the highest price? What kind of deals should I be doing? What stage?

Venture Capital 347

Venture Capital Startup Pricing Invest 347

InfoChachkie

APRIL 13, 2015

Avoid a simple pricing mistake which could sink your startup. Vendors often respond by discounting their prices at the 11th hour, in the hopes a lower price will spur a purchase. However, if you never offer price discounts to anyone, you can resist all such requests by deferring to your company “policy.”

Pricing 100

Pricing Startup Sales SaaS 100

Both Sides of the Table

AUGUST 3, 2010

Focus on your customers and don’t obsess about deals or keeping up with your competitors releases.&#. It’s far easier (and sexier) to spend your time working on deals – the chase, the negotiation, the secret dinners, the combination of assets, the PRESS STORY! They always have big lovey-dovey press releases.

Technical Review 276

Technical Review Startup Press Pricing 276

Both Sides of the Table

MAY 25, 2010

I have read much commentary on my Twitter stream (ironically) and in the press about how investors are going to abandon investments in the Twitter ecosystem because they seem to appear hostile to ecosystem partners. This can evolve over time but laying the foundation with clear pricing statements would help third-party developers plan better.

Advertising 276

Advertising Platform Startup News 276

Both Sides of the Table

JUNE 22, 2011

I suppose I should have imagined that this line would get more press than all other comments combined. But that doesn’t mean that people are paying rational prices as investors based on intrinsic value. Rational people can disagree and some may argue that today’s prices are rational and under-pinned by economic drivers.

Pricing 309

Pricing Marketing Startup Venture Capital 309

Both Sides of the Table

OCTOBER 6, 2010

And VC’s are tough customers. If you have beta customers, new pricing plans, different positioning, more market insights, good press coverage – whatever – these are all signs that the ball is moving forward. They’ve “seen it all.&#. It’s true that I’ll have points A & B.

Startup 360

Startup Venture Capital Invest Slides 360

Both Sides of the Table

FEBRUARY 26, 2012

” The post talked about how to find the lowest acceptable price & terms in a deal through testing. You’ve got to have some wiggle room on price and on terms. She got you to drop price and include more licenses for free. Most people claim to not want to deal with the hassles of negotiating. Your IT Reviewer.

Development Team Review 293

Development Team Review Software Review Pricing Startup 293

Both Sides of the Table

MAY 17, 2017

You begin to think about how hard it will be to fund raise, sign customers, hire employees, etc. And the giant gets disrupted precisely because its cost structure to serve its customers and its cash cow, high-priced offering makes it nearly impossible for it to try compete. The first instinct is fear, then dread, then panic.

Riot Games 254

Riot Games Pricing Startup Venture Capital 254

Eric Greenspan

JULY 3, 2012

Make It Work sold its services in pre-paid hours, at a discount from our pay-as-you-go pricing. Our customers benefitted from this and saved thousands over the years as a result. Since 2008, the company has been forced to lower it’s prices, from $120/hour to $80/hour. They bought these pre-paid hours over and again.

Capital 234

Capital Pricing Press Custom 234

Both Sides of the Table

JULY 6, 2016

I have experienced many first-time entrepreneurs with too much hubris if fund-raising came easily and press was fawning and employees joined in droves and customer adoption has been rapid. In London when founders failed they were ostracized in the press and culturally I believe it became harder to raise capital.

Startup 261

Startup Press Blogging .Net 261

Berkonomics

MAY 30, 2019

And the best way to do this is with the placement of a case study, a story told about and by a satisfied customer with something to say about how your product solved their problem or pain. But it must be told about and by the customer, with your product as the tool of solution, not the focus of the story.

Case Study 120

Case Study Study Custom Customer 120

Both Sides of the Table

NOVEMBER 14, 2017

There is nothing more pure than building a product, putting it out in the world and seeing paying customers using your product and in some cases loving it. As a startup in this phase you often raise capital, get press, hire staff and everything feels possible. How long does it take me to pay back my original customer acquisition costs?

Startup 286

Startup Technical Review Custom Customer 286

Startup Professionals Musings

JUNE 12, 2019

Much has been written recently about the requirement to focus today on the total customer experience, as a competitive edge or even for survival. The challenge I hear from savvy business owners and entrepreneurs operating on a shoestring is that providing a superior customer experience costs money.

Custom 96

Custom Customer Coach Sales 96

Both Sides of the Table

DECEMBER 26, 2010

which features do you believe your customers care about and where you’re try to differentiate? This is not only a way to talk about you versus your competition but a chance to reinforce two things: 1) what you see as the most important buying criteria for your customers and 2) how you believe your firm differentiates.

Venture Capital 313

Venture Capital Slides Competition Education 313

Berkonomics

JUNE 30, 2012

And the best way to do this is with the placement of a case study, a story told about and by a satisfied customer with something to say about how your product solved their problem or pain. But it must be told about and by the customer, with your product as the tool of solution, not the focus of the story.

Case Study 212

Case Study Study Social Network Advertising 212

Both Sides of the Table

MAY 27, 2013

Partly out of the fact that in 1 week I depart for England to speak at LeWeb, attend our DataSift board meeting and generally make myself available to the DataSift team to meet their customers, partners and employees. Ask for help reviewing your press release. Ask them for a meeting to review your pricing strategy with you.

Tips 365

Tips Email Venture Capital Blogging 365

Both Sides of the Table

APRIL 25, 2013

Kara on one side of the table showing me market sizes, competitive dynamics, product roadmaps, pricing plans for physical products with COGS and gross margins. Talking about how to inspire moms to get their children engaged with iPads and physical activity sets customized for their kids and based in part on their digital lives.

Startup 398

Startup Design Downey Activity 398

Both Sides of the Table

JULY 19, 2011

We had the final terms of our agreement fairly well boxed in within a range of about 5-7% on price and within 30 days on move-in date. I obviously preferred the lowest price and I wanted the latest move-in date. She told me, “start with the price you want but the move in date he wants.&#. Very customer focused.

Venture Capital 319

Venture Capital Pricing Startup Outsource 319

Both Sides of the Table

JUNE 17, 2017

I want to understand how many units the company is selling, whether this is increasing over time and how well they’re doing at retaining the customers that they do acquire. Do 20% of the customers make 80% of the revenue or do the top 3 customers represent 80% of the revenue. My first priority is to understand “growth drivers.”

Startup 227

Startup Venture Capital Sales Course 227

Both Sides of the Table

MAY 5, 2011

He listed all of the product releases that were up coming, the customers that were in the pipeline and where he saw his competition moving. A key deal not only helps you raise venture capital but it can help attract employees, garner press attention, help with product focus & importantly drive customer adoption and/or revenue.

Venture Capital 317

Venture Capital Technical Review Startup Press 317

Both Sides of the Table

MAY 10, 2018

Nobody commits, nobody wants to set a price, nobody wants to stick their neck out then BOOM! Founders read the tech press every day filled with stories about these $20 million fund-raisings by this firm and that firm and it sounds like everybody else is doing it except for you. as an industry we succumb to “herd mentality.”

Press 232

Press Funding Venture Capital Technical Review 232

socalTECH

JUNE 9, 2010

We learned from our customer base that 75 percent of the people who make a purchase at one of our sales are purchasing those brands for the first time. By doing so, we've added a new member into a brand's culture--and 50 percent of those people make subsequent purchases at brick and mortar and other online stores--at full price.

Sales 224

Sales Email Startup Sample 224

Both Sides of the Table

FEBRUARY 28, 2018

If a consumer will pay a fixed price for a product or service then the battle over who gets the margin in any sale is between the person who merchandises a product and the person who manufactures it. Ariel understood her customer?—?the This is an age-old marketplace tension where leverage often determines the value captured.

Product 296

Product Course Custom Customer 296

socalTECH

OCTOBER 30, 2014

A lot of our competitors have had to shave their prices because travelers can''t afford to pay the fees for their sites. Who is your typical customer? Michael Womack: So far we have all types of customers, from backpackers looking to find unique place to stay, to lots of baby boomer customers on a budget and who want some adventure.

Sites 213

Sites Startup Custom Customer 213

Tech.Co

MARCH 24, 2021

Getting your website noticed by local customers just got a whole lot easier for Wix users. Now, with this new partnership, Wix users have a wide range of tools at their disposal to make an impact on Google with customers at a close distance. See our full Wix Pricing guide for more on its costs. Considering Wix? forward.

Google 134

Google Email Tool Guide 134

Berkonomics

APRIL 28, 2022

Try a subscription with Brandyourself.com , where the monthly subscription is quite inexpensive and worth the price. Email readers, continue here…] You might consider a special page on your website just for links to positive press and mentions. Proactively link outward from your site.

Social Media 156

Social Media Media Search Engine Optimization Tool 156

InfoChachkie

JULY 18, 2012

Make It Work sold its services in pre-paid hours, at a discount from our pay-as-you-go pricing. Our customers benefitted from this and saved thousands over the years as a result. Since 2008, the company has been forced to lower it’s prices, from $120/hour to $80/hour. They received priority service, convenience and savings.

RSS 170

RSS Technical Review Capital Email 170

Startup Professionals Musings

AUGUST 21, 2021

Of course, customer relationships, and penetration into new market segments are also critical elements. Working with the media is required, both social as well as the press, through public relations and internal channels. Isolate marketing from sales for maximum customer focus.

Startup 151

Startup Course Sales Entrepreneur 151

socalTECH

SEPTEMBER 1, 2011

Our marquis customers are companies like Citibank and Lowe's Corporation, along with many others. We have a very unique capability in scalability, but at an agreeable price point. We also cross into the GUI level of automation, so that a customer can interact with an application and websites as if there was someone at a keyboard.

Networking 214

Networking IBM IBM Pacific Palisades 214

Both Sides of the Table

JANUARY 12, 2014

We short-handed this marketing mix as “ the four P’s ” – product, price, promotion and place (distribution) – this was devised in 1960 and while a little bit dated is still a useful framework. When Apple learned of this they frowned heavily on it.

Marketing 379

Marketing Startup SEM SEO 379

Both Sides of the Table

MARCH 21, 2010

As startup entrepreneurs we all want to work with them because having their name as reference clients makes it so much easier for marketing, PR, selling to other customers, fund raising and even recruiting. The whole reason for PBW’s is to drive incentives of a partner or customer to help you succeed. Common Mistakes.

Startup 298

Startup Sales Slides Metrics 298

Berkonomics

JANUARY 7, 2016

Try a subscription with Brandyourself.com , where the monthly subscription is quite inexpensive and worth the price. You might consider a special page on your website just for links to positive press and mentions. Those links will improve your search results as well.

Social Media 120

Social Media Media Search Engine Optimization Tool 120

socalTECH

JULY 7, 2011

That's allowed us to leverage that platform to sell services, such as telephony to hundreds of business customers, which is why you seeing us doing both things in the space. Those networks also tend to come and go--just look at MySpace, which was huge, and now it's just been purchased for a tenth of the price it was sold for last.

Social Network 259

Social Network Platform Networking Google 259