Both Sides of the Table

APRIL 4, 2011

I was recently talking with a startup company who wanted me to try their product. I’m a big believer in product stability & performance before adding too many features. I’m a big believer in product stability & performance before adding too many features. Customer Acquisition. SEO is seldom “free.”.

Metrics 346

Metrics Startup SEO Custom 346

Both Sides of the Table

JANUARY 12, 2014

If you’re a technology startup you need to excel at product, of course. The starting point of product IS marketing, which is what a lot of young entrepreneurs that never studied business don’t realize. He told me that there were a core group of inner Digg users who could control what got on the front page.

Marketing 379

Marketing Startup SEM SEO 379

Startup Professionals Musings

MARCH 23, 2013

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on paid search results (appear on the first page of search results, right hand column, despite low SEO rank). This is NOT the same as Search Engine Optimization (SEO). Cost per click (CPC).

Paid Search 90

Paid Search PPC Organization SEO 90

Startup Professionals Musings

APRIL 21, 2013

million new pages added to the Internet every day, the biggest challenge for every entrepreneur is to get found, and get some credibility for a new startup. The biggest excuse most startup founders mention is too much to do building a product, mapping strategy, investors, etc. Cultivate early customers. Find potential partners.

Blogging 104

Blogging Product Startup Writing 104

Tech Zulu Event

NOVEMBER 18, 2011

Having paying “Customers” is what makes the cash register roar. An entrepreneur having low self worth is the number one deterrent for a potential customer not buying into what you are selling. Using your service or owning your product isn’t why a person buys, it’s the experience your customer will have.

Custom 85

Custom Customer Marketing SEO 85

Both Sides of the Table

FEBRUARY 20, 2017

They are tasked with “getting deals done” so they race around talking to tons of potential partners inking anything from channel sale deals , product integration, international distribution agreements, co-marketing arrangements, M&A discussions, etc. Here’s how it goes: You have a business development group with two people.

Activity 164

Activity Conference Press Case Study 164

Startup Professionals Musings

JANUARY 27, 2019

Even with product businesses, it’s the ultimate way to build your brand credibility, bring in customer leads, and get feedback from your target market. You should start blogging about your business before you have a product, to test interest and establish your credibility. Add content regularly.

Blogging 88

Blogging Search Engine Optimization Web Writing 88

Startup Professionals Musings

JULY 24, 2015

Blogging is one of the best ways to do this and build a brand, even before you have a product or service. Thus I recommend that every entrepreneur start blogging in parallel with solution development for the following benefits: Get customer idea feedback before you commit resources. Start building your customer community early.

Blogging 110

Blogging Startup Search Engine Optimization Social Media 110

Startup Professionals Musings

AUGUST 9, 2018

It’s hard to be successful in any business when your customers can’t find you, or they find you and still can’t figure out whether your solution works for them. In fact, very few website owners even track their website activity, or use Search Engine (SEO) or Conversion Rate Optimization (CRO) tools now available. Skip the hyperbole.

SEO 53

SEO Tips Newsletter Statistics 53

Both Sides of the Table

JULY 14, 2010

They are tasked with “getting deals done&# so they race around talking to tons of potential partners inking anything from channel sale deals , product integration, international distribution agreements, co-marketing arrangements, M&A discussions, etc. Similar with product features. Let me give you an example.

Startup 323

Startup Press Development Team Review SEM 323

socalTECH

MARCH 21, 2011

Gordon Gould , the co-founder of SmartPants, talks about the company and how it's applying what he learned founding ThisNext and from a long experience in the social media market to the consumer products goods area--what he describes as Brands 2.0. First, talk about what SmartPants Vitamins are? We give it to our own kids.

Web 225

Web Social Media SEO Media 225

Startup Professionals Musings

OCTOBER 3, 2010

Their computers then cleverly merge your ads with search results only when users search words imply an interest in your products. If you sell widgets, and a user is searching for widgets, your ad will appear on the same page as the search results for widgets. This is NOT the same as Search Engine Optimization (SEO).

SEM 90

SEM Marketing Startup Search Engine Optimization 90

Both Sides of the Table

MARCH 14, 2013

Creating awareness for your brand and products is one of the lifebloods of technology startups yet in a world where so many companies are being created it becomes difficult to rise above the noise. Ever notice how some companies tend to be in the press all the time and your big new product launch struggled for inches? I am a VC.

Marketing 389

Marketing Press Blogging Startup 389

Startup Professionals Musings

JANUARY 29, 2017

Even with product businesses, it’s the ultimate way to build your brand credibility, bring in customer leads, and get feedback from your target market. You should start blogging about your business before you have a product, to test interest and establish your credibility. Add content regularly.

Blogging 69

Blogging Search Engine Optimization Web Writing 69

socalTECH

OCTOBER 14, 2011

Wondering how, as a small business, you can reach customers in the YouTube age? Well, Los Angeles based Near Networks (www.nearnetworks.com) is looking to both reach customers online, and avoid the tacky, lousy production of typical small business ads, with a new service. What is Near Networks?

Networking 150

Networking Search Engine Optimization Product Startup 150

Startup Professionals Musings

SEPTEMBER 5, 2013

Even with product businesses, it’s the ultimate way to build your brand credibility, bring in customer leads, and get feedback from your target market. You should start blogging about your business before you have a product, to test interest and establish your credibility. Add content regularly.

Blogging 95

Blogging Startup Search Engine Optimization Writing 95

SoCal CTO

DECEMBER 7, 2009

SEO for Startups and Negative Customer Acquisition Costs ) and, of course, the product itself. Normally the product is defined as a web site. Most founders are fairly passionate about the features and functions of the web site, iPhone application, Facebook application, or whatever web application represents the product.

Web 150

Web Sites Email HTML 150

Startup Professionals Musings

AUGUST 10, 2012

Even with product businesses, it’s the ultimate way to build your brand credibility, bring in customer leads, and get feedback from your target market. You should start blogging about your business before you have a product, to test interest and establish your credibility. Add content regularly.

Blogging 96

Blogging Search Engine Optimization Writing Social Network 96

Startup Professionals Musings

NOVEMBER 12, 2013

In addition, every business has operating costs, like customer acquisition, fulfillment, inventory, and customer service. In the online world, you need a solid connection between your domain name and your product, brand, or business. Visit [link] to take a look at the reinvented Facebook Page: Well Sourced by Visa Business.

Social Media 93

Social Media Content Startup Web 93

Startup Professionals Musings

APRIL 27, 2011

Even with product businesses, it’s the ultimate way to build your brand credibility, bring in customer leads, and get feedback from your target market. You should start blogging about your business before you have a product, to test interest and establish your credibility. Add content regularly.

Blogging 91

Blogging Search Engine Optimization Services Writing 91

Both Sides of the Table

APRIL 23, 2011

Mike built a white label product that let large publishers leverage text based ads by building their own marketplace rather than using Ad Words. ESPN, Forbes, AOL were customers. Do you agree that Google SEO optimized results for high volume search terms are broken? (49:35-51:30). The company later sold for around $300 million.

Capital 265

Capital Venture Capital Veoh Startup 265

Startup Professionals Musings

NOVEMBER 29, 2010

With the an estimated 150K new websites and 7M new pages added to the Internet every day, the biggest challenge for every entrepreneur is to get found, and get some credibility for a new startup. The biggest roadblock is that startup founders already have too much to do building a product, mapping strategy, courting investors, etc.

Blogging 93

Blogging Invest Startup Writing 93

Jason Nazar

MAY 2, 2016

If you are inventing or creating a product, understand patents and register for one at the USPTO. Check Google , Yellow Pages , and local directories to ensure your business name is not taken. Choose an email system to connect with customers ( Constant Contact , MailChimp , Sendgrid ). Improve SEO. Recommended.

Outsource Development 40

Outsource Development Startup Google Mentor 40

Jason Nazar

AUGUST 15, 2013

Each individual piece of content should have its own distinct URL(title tag), and a unique title (H1 tag) for the page that search engines can read and index. Increase the production of your content.It’s a simple formula, go to Google and type in this query site:“ name of your site.com ”.The Referring Traffic / Press.

Web 61

Web Social Media Content Sites 61

Startup Professionals Musings

NOVEMBER 27, 2011

For businesses, these are now prime sources of business networking, customer service, and client leads. Techniques include search engine optimization (SEO) and paid result placement. Wikipedia started this, but it is also used for technical support, software, and product reviews. Facebook alone has 800 million active members.

SEM 95

SEM Search Engine Optimization Blogging PPC 95

Tech Zulu Event

OCTOBER 17, 2012

We have a great variety of skills in the team from Media, Marketing, Operations, Retail – all very focus on customer service, highlighting a product or brand in the best way for the least amount of money. We are talking to companies now about sponsoring the entire site – so their branding will be throughout each page.

Advertising 79

Advertising Services Social Network Startup 79

Startup Professionals Musings

APRIL 15, 2010

Blogging has come a long way in the past few years, from a social release for narcissists, to today’s required vehicle for promoting your business and gaining valuable online exposure, ultimately bringing in more customers. Blogs help because sites that update data frequently get higher SEO rankings. Add content regularly.

Blogging 48

Blogging Search Engine Optimization Startup Writing 48

Startup Professionals Musings

OCTOBER 30, 2010

They became popular for socializing, but now are prime sources of business networking, customer service, and client leads. Techniques include search engine optimization (SEO) and paid result placement. Wikipedia started this, but it is also used for technical support, software, and product reviews. Search engine marketing (SEM).

Entrepreneur 89

Entrepreneur SEM Search Engine Optimization Blogging 89

socalTECH

NOVEMBER 12, 2008

Matthew Graczyk is founder of angel-backed Zubican (www.zubican.com)--saw a problem, which was the difficulty of finding suppliers for products for businesses--and decided to solve the problem, with a site specifically targeted at helping B2B buyers and sellers connect. We've also got SEO feed pages. It's a double viral loop.

SEO 100

SEO Advertising Gogii Tech Coast Angels 100

socalTECH

JULY 29, 2009

You could create a business process design Genie, and announce it through public relations or social networking efforts, and direct them to a login page. As part of your launch, we can integrate Google or Paypal payment options into the login page. a month for two Genies, and unlimited users or customers.

Geni 100

Geni Web Guide Platform 100

SoCal Delicious

JANUARY 15, 2010

For example when you operate a WordPress blog, you could code nearly everthing below in your 404 page (consider alternatives ). With this method you occasionally might block searching Microsoft employees who aren’t aware of their company’s spammy activities, so make sure you serve them a friendly GFY page that explains the issue.

SEO 37

SEO IP PHP Blogging 37

Jason Nazar

JANUARY 14, 2009

Each individual piece of content should have its own distinct URL(title tag), and a unique title (H1 tag) for the page that search engines can read and index. Increase the production of your content. The more pages indexed, the more traffic you will get. Get more websites linking to your various content pages.

Web 62

Web Social Media Content Sites 62

socalTECH

SEPTEMBER 14, 2009

We also build you a web page, which might be better looking that your own, with pictures and video--anything to help consumers make an informed decision without picking up the phone. The automated part, is a customer fills out a form and buys the product through their shopping cart.

Activity 164

Activity Startup Sites Web 164

Both Sides of the Table

MARCH 8, 2010

Blogging is an important way to build an audience and also drive SEO traffic. Define your customers, partners and other relevant people to your organization (e.g. That’s blogging to the echo chamber unless they’re your target customers. You also should have it be what your Twitter page links to. I use awe.sm.

Blogging 286

Blogging Startup Writing Summary 286