Remove great-expectations
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Greatly exceed early customer expectations.

Berkonomics

First customers are critical. Greatly exceed expectations at all costs. Your first customers for any product or service form your reference base, the important group of allies that your marketing and sales people rely upon when attempting to create buzz and make a mass market for a new product.

Customer 243
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How to Make Better Reference Calls

Both Sides of the Table

Reference calls. Ask for at least 5 references. As your candidate for at least 5 references. Ask for at least 5 references. As your candidate for at least 5 references. Don’t worry about the fact that these are the references that the candidate has hand-picked – that’s part of the process.

Startup 302
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Greatly excceed your customer expectations.

Berkonomics

First customers are critical. Greatly exceed expectations at all costs. There is so much history behind this insight, and so many stories that illustrate this point. Make your customer a partner in the process. These first customers are critical. Make sure your entire staff buys into this mantra.

Customer 149
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7 Business Leadership Traits Persuade Customers Today

Startup Professionals Musings

We are living in a new generation of business, where customers drive the experience, and highly engaged employees are required to keep up with customer expectations. Of course, these are great, but they don’t happen without enlightened leadership coming first. Enlightened: open your mind and constantly learn.

Customer 152
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Are you meeting your customer’s expectations?

Berkonomics

First customers are critical. Greatly exceed expectations at all costs. Your first customers for any product or service form your reference base, the important group of allies that your marketing and salespeople rely upon when attempting to create buzz and make a mass market for a new product. The result of your efforts?

Resource 156
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Startup Metrics

TechEmpower

How does it meet customers’ needs? One way to approach that last question is to use this simple model: Customer Acquisition Cost (CAC) How will your business reach prospects? Customer Lifetime Value (CLV) How much money will your business generate from each converted customer? What does the business do?

Metrics 260
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Clues: How to think like a growth CEO

Berkonomics

What if we could do it better, do it in a new way, do it to attract new customers, do it to distance ourselves form the competition? Can we rapid prototype this idea into a product and try it out on potential customers? Are we missing something those customers think they need, or want so badly they will wait and later pay?

Design 156