Remove listen
article thumbnail

5 Ways Emotional Decisions Can Endanger Your Startup

Startup Professionals Musings

This refers to the human tendency to select and interpret available information in a way that confirms pre-existing hopes and beliefs. This refers to our mind’s tendency to give excessive weight to the first information we receive about a topic or the first idea we think of. When was the last time you really listened?

Startup 149
article thumbnail

Social Media, the Customer Service Spectator, or Superstar?

Eric Greenspan

Using social media to increase your company’s touch and reach with each of your customers may be the most important reason to jump in to this game changing strategy. Social media can help bridge a long standing gap between customers and the companies they trust with their hard earned cash. 40,000) to join me on Facebook.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Acquire Customers by Marketing “Heroes”

Both Sides of the Table

Social proof is defined as “looking for others to guide our decisions&# and is also one of the most important techniques in acquiring customers in your company. We would take every day users from our customer base and make them heroes. Taking reference calls from prospects considering using our products.

Marketing 294
article thumbnail

Identifying Pain in the First Step in a Sales Process – Here’s How

Both Sides of the Table

The point of PUCCKA was to develop a common methodology to make sure our whole team approaches sales with the same mindset and to give us a language to talk with each other about our prospects, as in, “have you identified your customers pain point yet?”. The goal is to get the customer speaking about their organization.

Sales 367
article thumbnail

6 Sources Of Purpose To Drive Business Success Today

Startup Professionals Musings

Today more than ever, the evidence is clear that business people need to find and communicate a purpose that goes beyond making a profit, in order to ensure customer engagement, as well as your own, and drive results in the marketplace. As you grow, so will your team and customers. Driven to reduce personal hardship and suffering.

article thumbnail

8 Tactics To Make You A Fearless Business Innovator

Startup Professionals Musings

As a potential investor, I always think of the high rate of failure of disruptive technologies, due to the longer learning curve of customers, infrastructure change consistently required, and higher marketing costs. Before you act, shut up and listen to employees, customers, and futurists.

article thumbnail

6 Keys To Getting Beyond Basic Incremental Innovation

Startup Professionals Musings

Listen for insights from others, and follow-up on every reference to spark new learning. Put the customer at the center of your business concept. As you consider a really transformative business concept, leverage your domain expertise and create a customer experience never realized before in that industry.

Startup 174