Berkonomics

JULY 9, 2011

These are so succinct, so well defined, so precise that everyone in sales and everyone involved in marketing must be able to answer these three questions without pause, and convincingly. It would pay you to work over this set of questions in a special session with sales, marketing and senior management in the room at once.

Sales 222

Sales Customer Custom Pricing 222

Berkonomics

NOVEMBER 12, 2015

Email readers, continue here…] But beware. If it becomes a part of your long term sales message, there is risk that you will set expectations you cannot achieve. If it becomes a part of your long term sales message, there is risk that you will set expectations you cannot achieve. Red Adair said, “…pick any two.”

Resource 120

Resource Sales Pricing Demand 120

Both Sides of the Table

MAY 13, 2018

The most important advice I could give you before you set out in fund raising mode is to understand that fund-raising a sales & marketing process and needs to be managed. Somehow many first-time founders equate “sales” with something that is beneath them. In sales there are also three rules: Qualify, qualify, qualify.

Venture Capital 332

Venture Capital Funding Startup Sales 332

InfoChachkie

NOVEMBER 5, 2012

And then they said one thing that most marketers go their whole career never hearing, 'Listen Steve, price is irrelevant, it is speed that matters.' We had been pricing our graphics cards to be a low-cost provider. The first thing I did was raise our prices.". the VP of Sales the richest person in the company.

Marketing 271

Marketing Startup Sales Customer 271

Startup Professionals Musings

MAY 1, 2019

Control costs and adjust prices to maintain your margin. You can’t afford to close every sale, or handle every customer complaint. It’s time to really focus on social media, videos, and email. With that first wave of customers comes a whole set of additional demands on your time and energy.

Metrics 86

Metrics Startup Training Customer 86

socalTECH

MAY 30, 2019

I think, to be a great entrepreneur, you have to look at what is missing in the category that you will be playing in the industry, and figure what you can deploy with a little bit of strategy and technology to bring a better service and price. You've got to know best practices in demand generation. If you're not quick you're not there.

Content 193

Content Social Network Coach Help 193

Berkonomics

NOVEMBER 7, 2013

And what upsets people is that there are different quantities of those components available in the economic marketplace; and the law of supply and demand is pretty good about consequently assigning a value to them. How excited am I likely to be when I see a plan for a new generation of buggy whip, or another me-too social network?

Startup 189

Startup Sales Ideas Entrepreneur 189

Berkonomics

MAY 21, 2015

Email readers continue here.] I’ve been involved as a board member of two such businesses, where venture investors came aboard and pushed management to immediately scale the business without regard for profitability, and without much regard for infrastructure. Angel investors are more tolerant of this than VCs.

Venture Capital 120

Venture Capital Social Media Invest Marketing 120

Startup Professionals Musings

OCTOBER 8, 2018

For example, I still find businesses asking you to print, sign, and return documents by mail in lieu of digital signatures or email. They have to be energized and able to adapt as the market and competitors demand. In my mind, these are killing their businesses. Define stretch goals and challenge your team to deliver.

Technical Review 84

Technical Review Customer Custom Startup 84

InfoChachkie

FEBRUARY 29, 2016

The Billion Dollar Email. A few months later, on December 30th, 2010, my friend appended the following text to a lengthy, non-Uber oriented email: “not sure if you guys are aware of uber ( ubercab.com ). s/w sales vs real-world fulfillment of a service). . one of my old <company name redacted> colleagues is the ceo.

Venture Capital 100

Venture Capital Email Invest Services 100

Berkonomics

JUNE 11, 2015

Email readers, continue here…] I’ve often looked back and said that you didn’t have to be a genius at that time. When one of my clients was recruited away from a user, and all his new officemates saw his computer, pretty soon I was invited into the new companies for all those ‘me, too’ sales.

Customer 120

Customer Custom Writing Southern California 120

InfoChachkie

AUGUST 8, 2016

I ended up really relating to the nuance and intricacies of product supply and customer demand. After Pacific Sunwear, my career covered two new ends of the retail spectrum; off price at Ross and women’s luxury at St. What factors led you to consider augmenting your retail channel with direct, online sales? John Knits.

Sites 100

Sites Sales Santa Barbara Design 100

InfoChachkie

SEPTEMBER 17, 2012

Consider the situation in which the entrepreneur wants to accept a financially life-changing offer to sell her company which is vetoed by the investor because the price does not meet its minimal investment return criteria. We are not focused on our exit, but I can guarantee you that the time, place and price will be at our discretion.”.

Entrepreneur 253

Entrepreneur Google Invest RSS 253

Both Sides of the Table

MARCH 25, 2016

So when Sam Rosen came to me with the idea of disrupting storage with a product that is priced cheaper than existing incumbents and he could build a product that is a better service I was intrigued. billion in sales and thus controls less than 10% of the market. What price will your customer ultimately accept?

Startup 150

Startup Marketing Study SEO 150

socalTECH

OCTOBER 7, 2009

Nick Desai: FitOrbit delivers a proven solution for fitness and weight loss over the Internet, for the first time, at a price people can afford. A plan alone is not all that valuable if you won't follow them, so what we give are also the tools--via iPhone, the web, SMS, email, Android, Blackberry--to log you actually did do.

Media 168

Media Pricing Sites Training 168

Eric Greenspan

MAY 29, 2010

That said, when a customer posts on Facebook that you should lower your prices by 50%, perhaps this is not something you should spend too much time on. However, if your customers don’t post anything at all, good or bad, perhaps your pricing is too high overall. MIW: We offer our pre-paid support option to satisfy this need.

Social Media 214

Social Media Customer Custom Media 214

InfoChachkie

OCTOBER 29, 2012

Consider the situation in which the entrepreneur wants to accept a financially life-changing offer to sell her company which is vetoed by the investor because the price does not meet its minimal investment return criteria. We are not focused on our exit, but I can guarantee you that the time, place and price will be at our discretion.”.

Entrepreneur 145

Entrepreneur Google Invest RSS 145

socalTECH

AUGUST 8, 2018

To make it easier to explain, we come from a part of the world where there's been email, display, retargeting, programmatic, and social advertising, which allows us to heavily leverage data, testing, and optimize real time results, so marketers can make good, informed decisions. more) READ MORE>>.

CTO Hire 100

CTO Hire Artificial Inteligence Technical Review Marketing 100

Both Sides of the Table

OCTOBER 1, 2009

I hear from several sources that Sequoia is very active in the market aggressively chasing several deals and even driving up prices on some early-stage deals. Every major VC has a stable of portfolio companies that were “in a holding pattern” – too small for an IPO yet the VCs didn’t want to sell them cheaply in a fire sale.

Venture Capital 255

Venture Capital Marketing Startup Social Network 255

SoCal CTO

NOVEMBER 11, 2009

Right now we're working on a multi-platform sales support program for Daylight Transport, a mid-sized LTL (Less Than Truckload) carrier and logistics company. Clients use our templates for things like sales sheets. I need to get you into both the Southern California Tech Central and the B2B Marketing Zone. What are you working on now?

Marketing 150

Marketing Social Media Blogging Media 150

Both Sides of the Table

APRIL 28, 2010

Zara is a Spanish senstation retailer that does “fast follow&# knock off popular clothing at affordable prices. Jeremy Liew, a respected VC from LightSpeed, obviously saw the change to ramp up sales. Over demand led the SV Angel team to double the size of the fund to $20 million. Enter ShoeDazzle.

Venture Capital 270

Venture Capital Capital Rustic Canyon Mobile 270

SoCal Delicious

OCTOBER 8, 2012

Prices are soaring in the beachfront communities tech types favor, and rents in these. Prices have gone up dramatically on this beachfront strip. Venices median home price in the first eight months of 2012 broke the $1 million barrier, rising to $1,012,000 from $899,000 in the first eight months of 2011. Derek Wooden.

Los Angeles 44

Los Angeles Software Review Technical Review Journal 44

Startup Professionals Musings

JUNE 2, 2011

If you spend $50K on a website selling party supplies but you soon realize it's the sales of catering supplies you offer that have taken off, you will want to have a site that promotes your newfound focus. As your services gain demand, your time becomes more valuable and you can charge more. Moonlighting can pay the bills.

Startup 92

Startup Capital Blogging Ideas 92

Tech Zulu Event

MARCH 22, 2016

Less than a month ago, Snapchat opened custom on-demand geofilters to everyone. Only two rules to the pricing on Snapchat filters: you can’t go over 5 million square feet, and the max amount of time a filter can run for is thirty days. This is an opportunity to really provide value upfront; don’t just go for the sale.

Customer 40

Customer Custom Snapchat Design 40

Both Sides of the Table

JANUARY 16, 2012

Fund raising (as is much of life) is a sale – pure and simple. As with any sales campaign you need to: Qualify your buyers early so you focus your scarce resources on people likely to buy your product. . Three rules in sales: Why buy anything? Remember again that the three major steps to a sale are: Why buy anything?

Develop 366

Develop Development Funding Venture Capital 366

Berkonomics

AUGUST 30, 2018

In 1986, while in the hotel technology business, I observed the back-room success of American Airlines with their new Sabre subsidiary and its creation of a “yield management” system to use massive data to project demand for an airline seat on an individual flight segment days and months into the future.

Artificial Inteligence 120

Artificial Inteligence Pricing Design Product 120

Berkonomics

AUGUST 18, 2011

Email readers continue here.] Apple, for example, was nowhere near the first to introduce an MP3 handheld music player. Marriott called theirs “tier pricing”. In the meantime, we sold a second system to a large timeshare resort in Orlando for the same price. I had owned several before the first iPod was released.

Artificial Inteligence 214

Artificial Inteligence Pricing Design Product 214