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Sometimes, companies do this by creating demand where none existed before, such as for Listerine in the early days with a campaign to eliminate halitosis, the dreaded bad breath that consumers had no name for and did not think of as a need before that most successful advertising campaign.
If a consumer will pay a fixed price for a product or service then the battle over who gets the margin in any sale is between the person who merchandises a product and the person who manufactures it. There has always been tension between CPG (consumer packaged goods) companies and the retailers who sell their products to consumers.
The massage-on-demand service Soothe seems to be rubbing investors the right way with the close of a new $31 million round of funding. The company said the new round would help keep massage therapists in its network with pricing that can be up to three times more than those therapists would make in their local markets.
Santa Monica-based Demand Media , the online publishing firm headed by Richard Rosenblatt, has updated its S-1 filing, saying it now has around 3 million articles in the firm's library of content. Demand Media has applied to list on the NYSE as DMD, but has not yet set an offering range or pricing on its IPO.
Avoid a simple pricing mistake which could sink your startup. Vendors often respond by discounting their prices at the 11th hour, in the hopes a lower price will spur a purchase. However, if you never offer price discounts to anyone, you can resist all such requests by deferring to your company “policy.”
Santa Monica-based Demand Media said today that it is expanding its offerings in the content area, with an expansion of its Content Solution offerings. According to Demand Media, the expansion includes new content formats and enhanced "publishing and distribution strategies." READ MORE>>.
There is much discussion online and also in small, private groups, about why the price of technology companies – public and private – are falling. It pains me to see the typical (and predictable) responses on Twitter, “VCs want prices to drop!” ” “Sure, prices are dropping. What hogwash.
Honk said it offers up roadside services for prices as low as $49, 24 hours a day, 7 days a week--and also claims to be 50 percent faster than services like AAA. Honk, which launched this morning, said that it has launched nationwide to help connect drivers with more than 20,000 tow and roadside assistance drivers nationwide.
When convertible debt first started being introduced as a “faster, cheaper way to get startups funded” they didn’t have pricing built into them. ” And some seed stage investors told me, “I prefer not to fight over price now. They’ll get priced soon enough by a VC.” Enter “the cap.”
2 preamble issues having read the comments on TC today: 1: I know that the prices of startup companies is much great in Silicon Valley than in smaller towns / less tech focused areas in the US and the US prices higher than many foreign markets. You can be pissed off, but I don’t set prices. That’s stupid.
There are lots of ways to define how to market well, including the four P’s of marketing (1): product, price, promotion and place. Use all the techniques you learn in marketing classes to drive demand. Higher demand results in higher prices – if there is limited supply. D=Decrease costs.
Los Angeles-based on-demand, massage service Soothe has raised another $35M in funding to expand its service into more cities, the company said on Thursday. The company offers up flat rate pricing on massages, starting at $99.00 The funding came from the Riverside Company. for a 60 minute massage.
Los Angeles-based ZendyHealth (www.zendyhealth.com) thinks it has figured out a way to help both patients and doctors by helping connect patients to doctors and specific procedures, with upfront pricing. It's an on-demand, name your own price service. There's a complete lack of pricing transparency.
We are an offer-based platform that allows users to negotiate the price they buy and sell tickets for, on the secondary market. Wes Brodsky: The ticketing industry, since its inception, has been on a fixed price model. For example, at an event, say at the Staples Center, of the 20,000 seats they might have four or five price groups.
VC firms see thousands of deals and have a refined sense of how the market is valuing deals because they get price signals across all of these deals. As an entrepreneur it can feel as intimidating as going to buy a car where the dealer knows the price of every make & model of a car and you’re guessing at how much to pay.
Takl , which operates a mobile app-driven service to connect users with on-demand home services such as lawn care, house cleaning, home repair, and more, has launched into Southern California.
Irvine-based demand management software developer JustEnough Software said this morning that its software has been adopted by 99 Cents Only Stores , which is using the company''s software for demand forecasting, inventory planning, and replenishment of its stores. justenough software cents only pricingdemand forecast inventory'
Los Angeles-based sports and entertainment venue operator AEG , and on-demand, mobile fueling provider Fuelster Technologies , which is based in Porter Ranch, said this week that the two are in a new partnership where Fuelster will offer up on-demand mobile fuel delivery to fans at Staples Center and L.A.
.” In the article I discussed the downside of raising capital at a too high of a price and referred people to a previous article I had written encouraging founders to raise “ At the Top end of Normal ” as opposed to stratospheric prices. In the comments section Siqi Chen wrote a great question. A down round.
” The post talked about how to find the lowest acceptable price & terms in a deal through testing. You’ve got to have some wiggle room on price and on terms. She got you to drop price and include more licenses for free. Most people claim to not want to deal with the hassles of negotiating. Your IT Reviewer.
This is important because the customers they serve (the red line) demand a product that meets their complex requirements. First, over time Salesforce.com’s technology got better and better yet the price didn’t shoot up dramatically relative to Siebel. They are radically lower in price. So what did happen?
Even as oil companies are getting crushed by the collapse of demand for energy in the wake of international shutdowns responding to the global pandemic, investors representing one of the world’s savviest financiers are placing a small bet on electric charging as the future of transportation.
According to the firm, which is run by Julie Schoenfeld, the new tool helps newsrooms and editors to determine the biggest demand for articles, and help publishers monetize their content based on that demand. Pricing on the new tool was not released.
Other Supreme apparel sells in the aftermarket for hundreds more than their retail prices, including box logo hoodies which typically sell for between $500 – $1,000. A Veblen good does not adhere to the traditional laws of price and demand. Fashion companies usually ramp production, as demand increases.
.” The initiative, which Bird is encouraging other scooter-sharing services like LimeBike, Mobike, Ofo and Spin to join, includes a commitment to collect vehicles every night; reposition them to meet demand in the mornings; provide regular maintenance; and only add capacity when every vehicle in a fleet is used three times per day.
Deer are not so big that they can make huge demands on you for your development resources or customer support. When you’re a start-up it is far easier to cut your teeth on companies that are easy to serve, not as demanding yet can afford to pay you fair prices for your product. Deer are easy to kill.
Los Angeles-based Fullscreen announced plans to launch its own, subscription video-on-demand service on Wednesday, with plans to show both its own original and third party content. Details on the release date and pricing have not been announced.
When they look at buying your company they often think in terms of “how long will it take until I earn back the profits to pay for my acquisition price?” I also try to understand things like how you’re pricing your product, how your competitors price and what your pricing expectations will be in the future.
Everyone has their own view of the price-value equation, they listen only to other customers like them, and they have an instant world-wide view of the alternatives. Naturally, you then get the lion's share of that increase in demand. Customization – convince me it was made-for-me. Me’s don’t want to feel like part of the herd.
Santa Monica-based HONK , the on-demand, roadside assistance app startup led by Corey Brundage, said this morning that it has raised $12M in a Series A funding round. Honk offers up guaranteed upfront pricing on those services, and does not require a membership. Honk said the new funding brings its total raised to $13.8M. READ MORE>>.
The price / share is actually $2.40 (not $3.00), which is $3,000,000 pre-money / 1,250,000 shares (because you had to create the 250,000 share options). Term Sheet Overview : The second most important economic term in the term sheet other than price is “liquidation preference.&# Thus the “true&# pre-money is only $2.4
Rowe Price, Dragoneer Investment Group, and ICONIQ Growth. Today, as both homeownership rates and time spent at home reach record highs, these essential service providers are facing rising demand from an increasingly tech-savvy homeowner.
And a disappointment based on missed delivery or completion is as great as one based upon trounced quality or price expectations. I think it more appropriate for most of us to concentrate upon “good” (quality) or “cheap” (price) and add “fast” as needed to close the sale or fill the resource cup.
In a world awash with on-demand startups, Los Angeles-based Serviz (www.serviz.com) stands out--not because of the market segment it is tackling, but because it was founded by two, very experienced serial entrepreneurs-- Zorik Gordon and Michael Kline. Our vision is really to become the premier provider of on-demand home services.
We spoke with CEO and co-founder Spencer Price to learn more about the company. Spencer Price: Halla is the only software company to dynamically profile human tastes so we can help people make better choices. Spencer Price: That's a fair question. Spencer Price: It's a bit of a circuitous route. What is Halla?
We let restaurants set pricing based on demand, and then if you're hungry looking for a place to eat, we match you up with a restaurant offering a great deal. Also, restaurants really love it because they only pay per customer, that they can take control of how many customers they are receiving based on demand.
OPEC (the organization of petroleum exporting countries) is a cartel that was set up in the 1960′s and represents the interests of the 12 biggest oil producing countries in the world with the goal of increasing prices of oil, a good supplied in limited quantities to a world that had insatiable demand for the product.
Newport Beach-based JustEnough Software , which develops pricing and demand optimization software for the retail, wholesale, an direct-to-consumer markets, said this morning that it is expanding in Europe. justenough software europe expansion pricing international' READ MORE>>.
Interestingly, that demand has grown a lot during the pandemic, with demand for new homes as much as four times higher than demand for buying “existing” homes. ” That subsequently has put more of an emphasis on the sale of older homes to meet demand.
In the world of on-demand driving�such as driving for Uber and Lyft--one of the biggest costs for drivers it the cost of owning, maintaning, fueling, and cleaning their vehicles. By doing this, and also by using primarily electric vehicles, we can provide this service at a price which is cheaper than using your own car.
The prices of angel deals have recently crept up, VCs have also gotten their checkbooks out again, frothy deals are happening and people are feeling bullish. The spending contraction is inevitable in a period of declining real prices of housing, high unemployment and tightening credit. We took $2.3
There are lots of ways to define how to market well, including the four P’s of marketing (1): product, price, promotion and place. Use all the techniques you learn in marketing classes to drive demand. Higher demand results in higher prices – if there is limited supply. More we are taught in marketing classes.
Among the features that the company intends to roll out as it expands is a dynamic pricing capability that will enable manufacturers to wring the most out of their goods when they’re in high demand. Since its launch in April the company has expanded beyond its Richmond, Va.
To get some insight into how those names are changing--we caught up with Steve Banfield , SVP and GM of Registrar Services over at Rightside (www.rightside.co) -- which is in the midst of spinning out from Santa Monica-based Demand Media. Steve Banfield: What will become Rightside has been part of Demand Media. READ MORE>>.
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