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Study: Blood Test for Prostate Cancer Can Guide Therapy, Extend Lives

Xconomy

A paper published last week in the journal JAMA Oncology makes the case that one such test, Oncotype DX AR-V7 Nucleus Detect, might be worth its $3,980 price tag. Earlier this year, the federal insurance program Medicare sent positive signals about coverage but hasn’t made a final decision.)

Guide 81
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What Does the Post Crash VC Market Look Like?

Both Sides of the Table

<== Our conclusion was that this isn’t a temporary blip that will swiftly trend-back up in a V-shaped recovery of valuations but rather represented a new normal on how the market will price these companies somewhat permanently. When you look at how much median valuations were driven up in the past 5 years alone it’s bananas.

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8 Priorities When Offering A New Product Or Service

Startup Professionals Musings

The cost of any new product these days must include education and rollout marketing, perhaps equal or greater than the development costs. Solution may require new category development time. Target audience may be limited or new due to price. Even more important than solution marketing is building your brand. Incent these early.

Product 141
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Max Q: How to build a Starship

TechCrunch LA

SpaceX is serious about iteration – its strategy of building (and failing – and learning from its failures) fast is in full effect for its Starship development program. And if you have to ask about the price, you probably can’t afford it. SpaceX plans to build Starships at a furious clip. New platform headed to the ISS in March.

SpaceX 153
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10 Strategies To Cover New Product Development Costs

Startup Professionals Musings

According to my experience and a classic Gompers and Lerner study, the challenge is very real, with a majority of new ventures that don't attract investors failing within the first three years. Now the price is closer to $100, if you are willing to do the work yourself. Apply for contests and business grants.

Develop 70
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6 Unforeseen Obstacles Every New Venture Must Conquer

Startup Professionals Musings

As an advisor to many startups, I often spend hours with business owners helping them anticipate every possible obstacle to the adoption of their solution, and developing a rollout plan to include antidotes. The most elegant products have the highest price tags, thus limiting market size. Is your business properly customer-centric?

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6 Ways To Extend Creativity To All Areas Of Business

Startup Professionals Musings

Many businesses have found that raising the price of a product to give it status can win more customers than a price war. If you study the Amazon 1-click patent long enough, you’ll likely find something of your own worth patenting. Stereotyped notions block clear vision and crowd out imagination. Think the unthinkable.

Ideas 171