Both Sides of the Table

JULY 16, 2013

When polled 88% of marketing professionals said they couldn’t accurately measure the effectiveness of their marketing campaigns and the majority said lack of ROI measurement is their single greatest frustration with social media (Forbes). Here’s a screen shot of my home page on awe.sm. And so forth. No brainer.

Marketing 307

Marketing Technical Review Startup Tool 307

socalTECH

JUNE 13, 2012

San Diego-based Tealium , the developer of enterprise tag management software, announced today that it has been selected by News International , the UK publishing division of News Corporation for its online media network. The firm raised a $1.1M Series A in January from angels. READ MORE>>.

News 150

News San Diego Web Advertising 150

InfoChachkie

AUGUST 18, 2011

Messenger : Mark Douglas, President & CEO, SteelHouse Media. In this interview, Mark discusses how his experiences at Oracle, eHarmony and the Rubicon Project contributed to the creation of his latest venture, SteelHouse Media. 4) Did I read correctly that you were part of the original development team for Oracle Financials?

eHarmony 204

eHarmony Media Oracle Commerce 204

socalTECH

NOVEMBER 21, 2014

Patrick Quigley: People often have the wrong perception of Vantage Media. However, if you talk to a lot of people about who Vantage Media is, a lot of them think we''re still an agency, specifically focused on for-profit education marketing. We sat down and spoke with Patrick about the business and its pivot.

Media 162

Media Advertising Startup Platform 162

socalTECH

MARCH 8, 2013

UberMedia , the Pasadena-based startup developing third party, Twitter clients and other mobile apps, said yesterday that it has launched a new mobile ad campaign product called Appvertise. Developers use their iTunes account to pay for the CPC ads. READ MORE>>.

Advertising 138

Advertising CPC Tool Idealab 138

socalTECH

SEPTEMBER 24, 2015

Tragos is a veteran of technology industry here, having come from Spin Media (formerly, Buzznet) with his two other co-founders. Chris Tragos: Jetpack is an ad platform, which I would describe as the most beautiful, best engaging, and most performant ad product for desktop, mobile, and tablet. What is Jetpack, and what do you do?

Buzznet 100

Buzznet Outsource Development Design HTML 100

socalTECH

FEBRUARY 3, 2010

San Diego-based Verve Wireless is reporting tonight that the firm served up 100 million mobile news pages per month in 2009, up 160% year over year. billion news pages this year. The firm, which powers such mobile news applications as AP Mobile, said it is on track to serve up 2.2 READ MORE>>.

News 164

News Mobile San Diego Media 164

socalTECH

OCTOBER 10, 2018

Santa Monica-based Snap announced a series of brand new, original content, called Snap Originals this morning, which includes content developed by established film and television writers, as well as others. The original shows will be on the Snapchat Discover page, as well as available through search. READ MORE>>.

Santa Monica 113

Santa Monica Snapchat Content Product 113

socalTECH

AUGUST 1, 2012

Last week, Los Angeles-based Chill (www.chill.com) made a stab at that, debuting a new front page meant to guide user to the most interesting videos on the web, through an easy-to-use interface. What's the whole new front page all about? It's exactly what it sounds like, a front page of video.

Startup 254

Startup Guide Redpoint Content 254

Startup Professionals Musings

JUNE 26, 2020

For the rest of us, we need a business plan, as well as a product plan. Some of you may be convinced that your product specification communicates the product message even better than a business plan, so why be redundant? Professional investors and even customers invest in people, rather than just a product.

Product 169

Product Summary Startup Examples 169

Tech Zulu Event

JUNE 26, 2013

Since its inception into the mainstream fabric of people’s lives, social media and the concept of social networking has gone through a rather peculiar evolutionary transition. It is now a standard with any new social network to be able to cater to both the consumer and the brand; the person and the product. From Fun to Big Business.

Social Media 82

Social Media Entertainment Media Tool 82

Both Sides of the Table

JUNE 20, 2014

I have been saying privately for years now that I believe online video will evolve into fragmented distribution (my next online video post) and vertical production. Every politician in the country knows this as well as every consumer brand, every retailer, every restaurant and every media company.

Invest 291

Invest Content Media Networking 291

Startup Professionals Musings

OCTOBER 6, 2023

Make sure everyone accurately posts their role with your startup on social media profiles, resumes, and references. Here investors are looking for feature problems or quality issues on the current product. In business as in other relationships, people on the team that have to be above reproach, committed, and working on the same page.

Technical Review 118

Technical Review Startup Satisfaction Invest 118

socalTECH

SEPTEMBER 19, 2014

I was running the largest deals in the media and entertainment video area across many different Google products. I worked with the head of each product area, such as YouTube, on how to drive more value for our large partners. I also lead our media and entertainment vertical practice. My other cofounder has a Ph.D.

Google 233

Google Content Startup Venice 233

socalTECH

FEBRUARY 26, 2010

Woodland Hills-based ReachLocal announced Friday that it has acquired SMB:LIVE , a developer of digital presence and reputation management products for the small and medium sized business market. Financial terms of the acquisition were not disclosed.

ReachLocal 164

ReachLocal Woodland Hills Social Media Acquisition 164

Startup Professionals Musings

JULY 22, 2019

Inbound marketing is all building two-way virtual relationships, which are the norm for today’s generation via social media, mobile apps, recommendations from “friends” and influencers, modern websites with customer-focused content, friendly forums, and chat bots. Update your website to make it totally customer-focused.

Marketing 94

Marketing Social Media Technical Review Custom 94

Tech Zulu Event

SEPTEMBER 19, 2012

Social Media Week (SMW) helps organizations connect and share the latest social media findings through social, cultural and economic talks and workshops in major cities worldwide. More information is located on their “attend” page. A City of Angels: How Social Media is Bringing LA Closer to Utopia. Tues 9/25.

Social Media 92

Social Media Los Angeles Media Angel 92

socalTECH

MARCH 1, 2013

One of those is Hollywood-based FilmBreak (www.filmbreak.com), which is applying the world of social networking, media, and the Internet to help film-makers gain access to the analytics and insights they need to better market their films. Lots of them were in online media and entertainment. Why is this important to filmmakers?

Hollywood 256

Hollywood CTO Hire Social Media Platform 256

socalTECH

SEPTEMBER 28, 2010

San Diego-based Verve Wireless , the developer of mobile publishing tools for the Associated Press, McClatchy, Belo Interactive, and other publishers, said this morning that it has raised $7M more in additional funding. According to Verve, the new funding will go towards further development and expansion of products.

News 154

News Mobile Press San Diego 154

socalTECH

OCTOBER 25, 2010

Irvine-based Local.com , the online operator of local search advertising sites, said today that it has suspended its acquisition of LEC-billed subscribers, and will focus on providing its own, credit-card local business product, Exact Match. Local.com said it will instead focus on traditional local business products, charged at $1795.00

Acquisition 150

Acquisition Paid Search Advertising Web 150

Both Sides of the Table

NOVEMBER 29, 2009

Our call recovered and we spent the rest of the time talking about the development of their management team and their product. Most notably you need to understand Earned Media and how blogging, public speaking and social media play an important role in the new PR landscape. PR is subtle. Leave them wanting more.

Venture Capital 291

Venture Capital Press News Startup 291

Startup Professionals Musings

APRIL 4, 2020

For example, I often hear proposals for new online social media or collaboration platforms, maybe more specifically tuned to inventors or artists, or easier to use, and populated by experts, to compete against Slack or Facebook. Be forever curious and optimistic. Build a prototype and experiment with real customers.

Startup 134

Startup Artificial Inteligence Ideas Entrepreneur 134

Startup Professionals Musings

JULY 24, 2015

Blogging is one of the best ways to do this and build a brand, even before you have a product or service. Thus I recommend that every entrepreneur start blogging in parallel with solution development for the following benefits: Get customer idea feedback before you commit resources. Develop an efficient and effective writing style.

Blogging 110

Blogging Startup Search Engine Optimization Social Media 110

InfoChachkie

DECEMBER 10, 2012

The lessons learned by Divshot confirm that obtaining, and more importantly maintaining, visibility on the front page of a major social news site results from the congruence of three factors: audience, timing and engagement. If we hadn’t done well on Hacker News we would have needed to have some serious product/market fit discussions.".

News 198

News Sites Startup RSS 198

Startup Professionals Musings

JANUARY 24, 2021

Make sure everyone accurately posts their role with your startup on social media profiles, resumes, and references. Here investors are looking for feature problems or quality issues on the current product. In business as in other relationships, people on the team that have to be above reproach, committed, and working on the same page.

Technical Review 151

Technical Review Startup Satisfaction Invest 151

Both Sides of the Table

MARCH 1, 2011

After AltaVista, Mike spent a year doing business development for USA Networks ( now IAC – Interactive Corp ). Because he was particularly attracted to the idea of positioning Quigo in the business of helping retailers with search, Quigo started building sophisticated technology for applied semantics stuff with web pages.

Google 302

Google Startup Advertising Acquisition 302

Both Sides of the Table

FEBRUARY 18, 2013

It means the “ torso TV ” consumption patterns will be more important than the head or the long tail for the next era of media companies. You should only worry about this if you’re a large, traditional media company with fat margins. TV of the future will not always have linear stories. Gangnam Style Meets Torso TV.

Startup 380

Startup Media Content Platform 380

Startup Professionals Musings

JUNE 2, 2021

Customers today quickly get beyond these, and put a competitive priority on the experience of others, reflected in reviews and social media, and their own total experience with your sales process, delivery, returns, and support on their schedule. You need to be part of a larger ecosystem.

Competition 142

Competition Software Review Social Media Custom 142

socalTECH

NOVEMBER 17, 2011

My first studio role was in digital media at Paramount Pictures. I then worked at a startup, SocialVibe.com, and basically ran all of their trade marketing and consumer marketing, focusing on consumer growth engagement, insights, and product marketing, and how to shape their product to heighten and capitalize on consumer engagement.

Paramount 187

Paramount Entertainment Hollywood Content 187

socalTECH

JUNE 25, 2009

Encinitas-based Verve Wireless , which develops products to help newspapers publishers take their content to mobile phones, is announcing this morning that it has partnered with Media News Group, A.H. Verve said the new partnership brings the firm's list of local media properties it is supporting to 450, with a reach of 47.5

News 100

News Mobile Web Content 100

Both Sides of the Table

SEPTEMBER 15, 2014

Many questioned whether it could survive under the fail whale, inevitable competition from Facebook, founder fighting, fights with 3rd-party developers let alone become a revolutionary business that could make money. in fact we still look at many deals in the media sector whose main objective is to entertain people. .”

Funding 362

Funding Technical Review Ideas Startup 362

Both Sides of the Table

JULY 14, 2010

Here’s how it goes: You have a business development group with two people. So they create a task list of all the marketing activities an organization can do: press releases, web site updates, customer case studies, blog posts, daily Tweets, Facebook fan page, attending conferences, etc. Similar with product features.

Startup 323

Startup Press Development Team Review SEM 323

Both Sides of the Table

FEBRUARY 20, 2017

Here’s how it goes: You have a business development group with two people. They are tasked with “getting deals done” so they race around talking to tons of potential partners inking anything from channel sale deals , product integration, international distribution agreements, co-marketing arrangements, M&A discussions, etc.

Activity 164

Activity Conference Press Case Study 164

socalTECH

SEPTEMBER 23, 2008

As companies figure out a way to monetize social media, one of the areas which has been lacking is a way to measure the impact and effectiveness of social media advertising. My partners and I were all involved in the social media space in one fashion or another. Ian Swanson: We have 1500 publishers using our products.

Social Media 113

Social Media Advertising Social Network Userplane 113

Both Sides of the Table

MARCH 14, 2013

Creating awareness for your brand and products is one of the lifebloods of technology startups yet in a world where so many companies are being created it becomes difficult to rise above the noise. Ever notice how some companies tend to be in the press all the time and your big new product launch struggled for inches?

Marketing 389

Marketing Press Blogging Startup 389

socalTECH

SEPTEMBER 23, 2008

As companies figure out a way to monetize social media, one of the areas which has been lacking is a way to measure the impact and effectiveness of social media advertising. My partners and I were all involved in the social media space in one fashion or another. Ian Swanson: We have 1500 publishers using our products.

Social Media 100

Social Media Advertising Social Network Userplane 100

socalTECH

NOVEMBER 9, 2015

We spoke with Eyal Pfeifel , Co-founder and CTO of Imperson, about the startup and its technology�which hints at some of the impact technology development might have on Hollywood. Eyal Pfeifel : Imperson develops AI technology for creating conversational characters, that engage with users over messaging, just like chatting with a friend.

Artificial Inteligence 100

Artificial Inteligence Hollywood Startup Burbank 100