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8 Creative Pricing Strategies Most Startups Overlook

Startup Professionals Musings

As an advisor to new business owners, I’m accustomed to seeing primarily the simple traditional product pricing strategies , usually driven by competitor prices, or cost plus a reasonable margin. I often wonder whether you as the entrepreneur have worked as hard on your pricing strategy as you have on your innovative solution.

Pricing 145
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8 Priorities When Offering A New Product Or Service

Startup Professionals Musings

Every one of you business owners I know periodically introduces new products and services to sustain growth, fight off competitors, or take advantage of new technologies. The cost of any new product these days must include education and rollout marketing, perhaps equal or greater than the development costs.

Product 141
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With Bambee, Allan Jones wants to give small businesses HR services their employees can trust

TechCrunch LA

Allan Jones’s first startup was Fourth and Grand , a Trunk Club-like service backed by the venture studio and accelerator, Science, out of Santa Monica. What sets Bambee apart from companies like Zenefits and other companies looking to provide human resources services is its focus on the needs of employees as well as employers.

Services 281
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Helping Consumers Name Their Own Price For Products, With Greentoe

socalTECH

In real life, you can just about bargain a price for anything you want to buy--a car, a house, even that new stereo from your local electronics store. Joe Marrapodi: GreenToe is a name your own price marketplace for products. It''s very similar to the Priceline.com model, where you name your price for a flight or hotel.

Pricing 273
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6 Challenges In Penetrating The New World Of Services

Startup Professionals Musings

Selling services has always been about relationships, but the challenges of building relationships with services clients have exploded. Thus services experiences and relationships tend to be based more and more on new media and technology. Bolton, a distinguished Marketing Educator Award winner at the W.P.

Services 128
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HireRight Adds COVID-19 Screening

socalTECH

Irvine-based HireRight said this week that it is adding COVID-19 screening to its menu of offerings, on top of existing background check, drug testing, education verification, and other services. According to HireRight, the new COVID-19 antigen testing is being made available via its Drug & Health Screening services.

Screening 113
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SwoopThat Expands Textbook Shopping Service

socalTECH

The site allows students to find their college courses, and automatically searches through online retailers for the best prices on textbooks for those courses. Unlike other sites, the service does not require a textbook-by-textbook search for the best prices; instead, the site pulls up comparison on all of the texts used in a class.

Services 159