socalTECH

APRIL 2, 2014

How can marketers make better decisions and get better results from their online marketing? Pasadena-based Smartify (www.getsmartify.com)''s CEO, Carla Bourque , recently talked to us about the company''s online marketing platform, and how it differentiates itself from a lot of other competitors in the market.

Marketing 196

Marketing Pasadena Platform Email 196

Berkonomics

DECEMBER 8, 2022

She holds a weekly meeting of her direct reports and asks them to find three important but actionable items for the group to work on if not complete during the following week. How do you get your team to focus and move forward effectively? . A fellow CEO recently told me of her method of assuring positive movement within her team.

Cloud Computing 156

Cloud Computing Resource Report Course 156

Berkonomics

SEPTEMBER 28, 2023

Your first customers for any product or service form your reference base, the important group of allies that your marketing and salespeople rely upon when attempting to create buzz and make a mass market for a new product. Capture every compliment and ask if you can use it for marketing purposes. So, empower your staff.

Resource 156

Resource Customer Custom Product 156

Startup Professionals Musings

JUNE 8, 2020

Key introductions in a networking meeting will be quickly lost, unless you take the next step of calling or emailing later to request a personal meeting. Stories are the grist reporters look for, and they make you unique and memorable. These days, winning in the crowded startup world is all about marketing.

Ideas 124

Ideas Tips Marketing Social Media 124

Startup Professionals Musings

MARCH 31, 2023

Every entrepreneur knows that good demand generation marketing is the key to growth these days, but very few have the discipline or know-how to measure return in a world of a thousand tools and techniques. In fact, we now live in a buyer-led digital age, where the traditional media push-marketing efforts just don’t work.

Metrics 102

Metrics Demand Paramount Content 102

Berkonomics

JUNE 15, 2023

You can express it in terms of money, market share, influence or other measure that reflects success. Email readers, continue here…] Once achieved, a goal is meant to be overwritten with a newer one, set to even higher standards. That is measurable. A goal serves as a rallying point for all associated with your vision.

Satisfaction 156

Satisfaction Email Examples Report 156

Berkonomics

AUGUST 14, 2014

Over the years, as I managed my several computer companies as CEO or executive chairman, I made the decision to go to market with a brand new product that had never before been exposed to my customer’s marketplace. Email readers, continue here.] Best possible press: too early to market. Cover story for industry magazine.

Artificial Inteligence 197

Artificial Inteligence Marketing Press Education 197

socalTECH

MAY 10, 2021

According to Yardi, it has launched Yardi Breeze Premier for the UK property market, providing property management and accounting to small and medium-sized real estate landlords and property agencies. Pricing on the new software was not announced.

Product 113

Product Santa Barbara Email Software Development 113

Tech.Co

MAY 31, 2023

Yet, with so many tools vying for the attention of business owners, navigating the over-saturated market can be overwhelming. The free accounting platform can be used to create invoices and quotes, produce financial reports, view unpaid invoices, apply discounts and refunds, and encrypt your data.

Tool 131

Tool Startup Software Review Technical Review 131

Berkonomics

SEPTEMBER 21, 2023

How it works: Together we would work out solutions in the form of new functions, new controls, new reports, and new safeguards. The customer would be the first to receive the new functionality in a new release. Providing feedback to your teacher customer.

Customer 156

Customer Custom Design Conference 156

Startup Professionals Musings

OCTOBER 21, 2015

Every entrepreneur knows that good demand generation marketing is the key to growth these days, but very few have the discipline or know-how to measure return in a world of a thousand tools and techniques. In fact, we now live in a buyer-led digital age, where the traditional media push-marketing efforts just don’t work.

Metrics 101

Metrics Marketing Demand Paramount 101

InfoChachkie

JUNE 24, 2013

One that he particularly struggled with was "word-of-mouth marketing,”which he consistently referred to as "mouth-to-mouth marketing." We adopted his phrasing and made it our mission to devise creative, mouth-to-mouth marketing initiatives. I now realize why guerrilla marketing is not for the timid. we sure do.

Marketing 239

Marketing Conference Startup RSS 239

Berkonomics

JUNE 23, 2022

Let’s say you have been told by your board, by your chairman, CEO, or direct leader to solve three problems you identify and report back within a month showing progress – or that you have solved these three. Email readers, continue here…] . Increase marketing effectiveness? First, the challenge. You have questions!

Metrics 156

Metrics Report Email Sales 156

InfoChachkie

JULY 30, 2012

I always enjoy a great guerilla marketing story, such as TestFlight’s use of T-shirts and Tacos to gain Steve Jobs’ attention at Apple’s 2011 developers’ conference. Trade Show Guerilla Marketing Done Right . Be Closing, No Posing – The ultimate measure of effective marketing, especially at a startup, is revenue.

Marketing 209

Marketing Conference RSS Angel 209

Startup Professionals Musings

JULY 9, 2018

Every entrepreneur knows that good demand generation marketing is the key to growth these days, but very few have the discipline or know-how to measure return in a world of a thousand tools and techniques. In fact, we now live in a buyer-led digital age, where the traditional media push-marketing efforts just don’t work.

Metrics 57

Metrics Demand Marketing Paramount 57

Berkonomics

FEBRUARY 15, 2024

And yet, such relationships properly used and never overused, can quickly and precisely help you cut through delays in government agencies, speed the process of product planning and ultimate release, aid in positioning in the market and help you avoid a myriad of mistakes that could prove costly in time and money.

Class 194

Class Organization Technical Review Activity 194

Berkonomics

JUNE 16, 2022

We can invent lots of metrics to measure progress for a leader, including revenue, profit, employee satisfaction, cost containment, percentage of available market, and more. Email readers, continue here…] More importantly, what if you as a leader haven’t a stated goal for your enterprise?

Resource 156

Resource Satisfaction Metrics Course 156

Startup Professionals Musings

AUGUST 2, 2017

Every business I know is intimately familiar with outbound marketing, or pushing your message out to customers through email, newspaper, and television advertising. Only a few really understand the process and value of inbound marketing, for pulling customers to your brand. Pull marketing is less expensive than push marketing.

Marketing 76

Marketing Social Media Content Media 76

TechEmpower

AUGUST 21, 2023

Other common scenarios that we’ve seen: Scaling and new markets: Your company and product are established, and now you’re scaling or going after new markets. Keeping up with the competition: You’re a market leader in a fast-growing field. If the answer isn’t an unqualified yes, then email us to discuss a technical review.

Technical Review 260

Technical Review Development Team Review Software Review TechEmpower 260

TechCrunch LA

MAY 4, 2020

CNN was first to report that executives approved a new policy that would require drivers and riders to wear face masks or coverings in some markets, including the U.S. TechCrunch confirmed Monday that Uber has developed a policy for certain markets. Uber and other ride-share drivers have reported problems accessing the supplies.

Los Angeles 169

Los Angeles Activity Report Startup 169

socalTECH

NOVEMBER 14, 2017

XCOR had been one of a number of companies in Southern California pursuing the commercial space market. A report , citing an email to investors, said inability to pay off a senior creditor forced the bankruptcy filing. At the time of the layoffs, it said it would be continuing to look for funding.

Layoffs 113

Layoffs Southern California Email Report 113

SoCal CTO

AUGUST 4, 2011

How will you be taking this to market? Often this ties to marketing support. Do you need to round trip an email to validate the email? Cloudsponge for email invites to large group? What about reporting and moderation? Do they generate emails or other external notifications? Other types of users?

Develop 396

Develop Development Startup SEO 396

Berkonomics

APRIL 27, 2017

You can express it in terms of money, market share, influence or other measure that reflects success. Email readers, continue here…] Once achieved, a goal is meant to be overwritten with a newer one, set to even higher standards. That is measurable. A goal serves as a rallying point for all associated with your vision.

Satisfaction 266

Satisfaction Email Examples Report 266

SoCal CTO

AUGUST 4, 2011

How will you be taking this to market? Often this ties to marketing support. Do you need to round trip an email to validate the email? Cloudsponge for email invites to large group? What about reporting and moderation? Do they generate emails or other external notifications? Other types of users?

Develop 384

Develop Development Startup SEO 384

Berkonomics

OCTOBER 7, 2021

If he had been a research employee reporting to you, at what point would you have pulled the plug on the project, or become disillusioned with the person? And the best companies seem to be those that are motivated from the top to push limits within reason to find better ways to do things, to create products, to expand the market.

Course 156

Course Research Venture Capital Resource 156

Tech Zulu Event

OCTOBER 20, 2012

According to the founders, Contur is a virtual assistant that sorts and organizes your emails automatically. The founders add that Contur takes all of your emails, groups the related ones together so that you can see your emails in context. You may get emails related to our apartments at random intervals in your inbox.

Email 63

Email CTO Hire Startup Organization 63

Tech.Co

NOVEMBER 28, 2022

TikTok is struggling to make a dent in the world of US and European ecommerce , and has now enlisted the help of a number of startups to try and reverse that trend and bring the Live Shopping craze sweeping Asia to other markets. Please fill in your email. Get the latest tech news, straight to your inbox. Please fill in your name.

Social Media 151

Social Media Startup Commerce News 151

Tech.Co

FEBRUARY 25, 2022

Etsy revealed the change in emails to sellers as well as a report to investors yesterday. It'll help the company invest in marketing, Etsy CEO Josh Silverman says: “We have demonstrated our ability to make improvements that directly translate into more sales for our sellers, as evidenced by record sales per seller in 2021.

Sales 155

Sales Startup Activity Email 155

Berkonomics

AUGUST 3, 2017

Your first customers for any product or service form your reference base, the important group of allies that your marketing and sales people rely upon when attempting to create buzz and make a mass market for a new product. Capture every compliment and ask if you can use it for marketing purposes.

Customer 243

Customer Custom Resource Sales 243

Startup Professionals Musings

DECEMBER 3, 2022

For example, with a strong background in traditional marketing, you may reposition yourself as a digital marketing expert, with a much better opportunity. Launch a personal marketing plan for visibility. Build a personal marketing plan, as you would for a new product, including regular highlight reports, progress, and results.

Social Media 125

Social Media Summary Startup Mentor 125

socalTECH

AUGUST 8, 2013

Los Angeles-based J2 Global , the Internet services firm which has grown into a diversified Internet services and publishing empire, reported last night that it had a record quarter, with revenues of $141.4M, a 58 percent increase versus its revenues a year ago.

Email 138

Email Entertainment Content Los Angeles 138

Startup Professionals Musings

FEBRUARY 19, 2021

Small groups of consultants have now become groups of specialists – CFO Services, Marketing Services, or Management Services. Report within the organizational structure. In the past, consultants were taught to report only to the top executive, and to assume leadership rights in the organization. Specialist versus consultant.

Startup 150

Startup Slides Email Customer 150

socalTECH

NOVEMBER 10, 2011

Los Angeles-based j2 Global Communications , the provider of online business fax and telecommunications services for businesses, reports this morning that it has just passed 2,000,000 paying subscribers to its services. j2 Global is headed by Hemi Zucker. READ MORE>>.

Email 145

Email Los Angeles Report Services 145

Berkonomics

APRIL 8, 2021

From its start in 2015, the number of registered users has “suddenly” climbed from 45 million in 2017 to a reported 300 million by the end of 2020. That compares with a reported 330 million for Twitter which had a nine-year head start and so much more free press from famous users over the years. Third: cost. Fourth: measurement.

Sites 156

Sites Product Social Network Press 156

TechCrunch LA

DECEMBER 2, 2019

I’m your host, Kirsten Korosec, senior transportation reporter at TechCrunch. Portions of the newsletter are published as an article on the main site after it has been emailed to subscribers (that’s what you’re reading now). The Station is emailed every Saturday morning. To get everything, you have to sign up.

Newsletter 135

Newsletter Startup Los Angeles Tips 135

socalTECH

MARCH 31, 2010

Irvine-based WebVisible , the provider of local online marketing services to small and mid-sized businesses, said today that it has big hiring plans, and is looking to hire 50 people for sales positions at the firm. WebVisible is venture backed by Focus Ventures, Adams Street Partners, Redpoint Ventures and Sutter Hill Ventures.

Redpoint 157

Redpoint Report Sales Email 157

Berkonomics

JULY 27, 2017

Together we would work out solutions in the form of new functions, new controls, new reports, and new safeguards. Email readers, continue here…] This is not to bend this insight into a claim that a company should wait to develop new, groundbreaking products and services until a customer asks for them.

Customer 243

Customer Custom Design Conference 243