Startup Professionals Musings
JANUARY 9, 2023
Even in this age of videos and text messages, the quickest way to kill your startup dream with investors, business partners, or even customers, is embarrassingly poor writing. Before you start, make sure you understand your own objective. That context needs to be set before your sales pitch or background story makes any sense.
TechEmpower
NOVEMBER 13, 2023
As part of the onboarding process, the app asks both job seekers and employers what they’re looking for - in a text box - while providing a few suggestions in a pop-up. This isn’t just our opinion - our startup metrics prove it! Even with the pop-up suggestions, we saw significant drop-off during user onboarding.
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Startup Professionals Musings
MAY 12, 2021
As a business adviser, I still see too many new venture founders who skimp on their marketing focus, or start too late. You really need to start marketing your solution before you even build it, to validate the need, and keep your focus on the features that customers really want and need.
Startup Professionals Musings
NOVEMBER 7, 2021
Most of these are easy to avoid if you do your homework up front, but can cost you dearly if you get sucked in. If you feel confused by conflicting time zones, differing currencies, and up-front costs, it’s time to run the other way. Work at home to fund your startup. Chain emails leading to a windfall. Won the lottery.
Both Sides of the Table
JANUARY 22, 2013
I recently wrote a post about how to manage relationships when you’re at a startup or are busy executive. I had images in my brain of all of the stresses I had placed on my wife in the heyday of my startups. A spouse’s hints for surviving an incredibly busy start-up person.
Both Sides of the Table
OCTOBER 4, 2009
This is part of my ongoing series Startup Advice. Many entrepreneurs who start technology companies are product people, technologists or savvy business people who worked previously for a larger company. Most start-up entrepreneurs have little or no sales experience. I know I didn’t.
Startup Professionals Musings
FEBRUARY 26, 2022
Now, even the earliest stage startup can rise to visibility or be forever lost by their first media spotlight, so it behooves us all to know the rules early. These days the media formats range from email, phone, radio, television, to social media. Don’t wait for a reputation-destroying disaster to start your learning.
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