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Baboo Sets Sights On Digital Marketing

socalTECH

A new, Los Angeles-based startup, Baboo is looking to help brands and marketers in the entertainment space reach consumers, and recently launched an alpha of its services. Co-founder Sutton-Shearer previously co-founded Movie Song Vault and The Gift App, and is a former entertainment industry executive. READ MORE>>.

Marketing 219
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M-GO's Take On The Digital Entertainment Streaming Market, with John Batter

socalTECH

We caught up with M-GO''s CEO, John Batter , to hear about where M-GO fits into the streaming media market. If you look today at physical and digital transactions, it''s a $20 billion market, and more than half that market is still physical today. What''s the story behind M-GO? So, they just ave up. Stay tuned there.

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How to Solve the Biggest Frustration Marketers Have With Social

Both Sides of the Table

When polled 88% of marketing professionals said they couldn’t accurately measure the effectiveness of their marketing campaigns and the majority said lack of ROI measurement is their single greatest frustration with social media (Forbes). Clicks are also a simple measure that you can get from basic link tracking packages.

Marketing 307
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How Laudville Is Bringing Your Entertainment Life Together

socalTECH

In the world of many online television, movie, and video sites, scores of music streaming services, and other entertainment content, it''s often a difficult task to find what you really want to watch, listen to, or read. Phoebe Scott: I started Laudville, because I consume a lot of entertainment of all kinds. What is Laudville?

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Earbuds lets audiences stream the playlists of athletes, entertainers and each other

TechCrunch LA

The company is one of a growing number of startups trying to rejuvenate the music streaming market by combining it with social networking so that audiences can listen to the playlists of their favorite athletes and entertainers… and their friends. million seed to get the app out into the market. “He was jamming.

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The Story Behind ScoreBig's Live Entertainment Tickets, with Adam Kanner

socalTECH

As an executive at the National Basketball Association (NBA), Adam Kanner saw those issues--plus the industry's own desire to sell its unsold inventory--so he created ScoreBig (www.scorebig.com), an online marketplace aimed at connecting consumers with awesome deals on below-face value, live entertainment tickets. That's your retail channel.

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Pitaya Entertainment Aims At Latino Podcasting Market

socalTECH

Los Angeles-based Pitaya Entertainment announced this week that it has launched a new podcasting venture, which will create podcasts for U.S. Pitaya Entertainment said its podcasts will be free, and will be available on such services as Apple Podcasts, Spotify, YouTube, Google Podcasts, Amazon Music, and Pandora.