Both Sides of the Table

JULY 16, 2013

When polled 88% of marketing professionals said they couldn’t accurately measure the effectiveness of their marketing campaigns and the majority said lack of ROI measurement is their single greatest frustration with social media (Forbes). Or Likes – LIKES! Of course it’s valuable to know how many clicks you drive.

Marketing 307

Marketing Technical Review Startup Tool 307

socalTECH

DECEMBER 10, 2012

As an executive at the National Basketball Association (NBA), Adam Kanner saw those issues--plus the industry's own desire to sell its unsold inventory--so he created ScoreBig (www.scorebig.com), an online marketplace aimed at connecting consumers with awesome deals on below-face value, live entertainment tickets. That's your retail channel.

Entertainment 219

Entertainment Pricing Ticketmaster Startup 219

Startup Professionals Musings

FEBRUARY 24, 2019

Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. First of all, Seth Godin pointed out a long time ago that viral marketing does not equal word-of-mouth. Develop viral content. Seed viral activity.

Marketing 107

Marketing Invest SEM Startup 107

TechCrunch LA

APRIL 5, 2022

The entire premise of Playhouse is that we find it strangely entertaining to peruse home listings. It’s not about necessarily building something for a hardcore buyer today,” co-founder and CEO Alex Perelman told TechCrunch. The feed shows videos of homes on the market, as well as a price tag. But Perelman isn’t worried. “If

Content 255

Content Pricing Seed Funding Los Angeles 255

Tech.Co

OCTOBER 26, 2017

Since its inception, HTT recognized that creating a market around a mode of transportation that had not yet been created would take a movement. Originally incorporated as Hyperloop Technologies, Hyperloop One is the second company to enter the market to actualize the Hyperloop concept. northeastern corridor. Hardt Global Mobility.

SpaceX 100

SpaceX Design Technology Competition 100

InfoChachkie

JULY 30, 2012

I always enjoy a great guerilla marketing story, such as TestFlight’s use of T-shirts and Tacos to gain Steve Jobs’ attention at Apple’s 2011 developers’ conference. Thus, I was inspired when I heard about the impact collaboration-in-the-cloud innovator Central Desktop made at the April 2012 San Francisco ad:tech conference.

Marketing 209

Marketing Conference RSS Angel 209

TechCrunch LA

JANUARY 27, 2022

Gaming has been one of the most popular entertainment categories in the last two years of pandemic living. This round comes about eight months after PortalOne raised a $15 million seed round , also notable for its size and the backers. ” That sauce is something that investors think will be to mass-market taste. “We

Platform 167

Platform Entertainment Netflix Content 167

Tech.Co

SEPTEMBER 20, 2017

Hollywood studios are jumping on the trend of the VOD market. Tribeca’s chief creative officer Geoffrey Gilmore said in an interview with innosight.com about Hollywood, “They only want to make a lot of profit.” Hollywood is Lacking in VOD Marketing Skills. Read more about Movies & Entertainment here on Tech.co.

Hollywood 93

Hollywood Demand Marketing Netflix 93

Startup Professionals Musings

SEPTEMBER 3, 2017

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. marketing is not zero marketing. Real customers.

Advertising 66

Advertising Marketing Startup Framework 66

TechCrunch LA

OCTOBER 28, 2020

“What we are seeing is that there’s a significant appetite from public market investors to interactive entertainment as a category,” said Scopely co-chief executive Walter Driver. “We were excited to crossover and invest in Scopely.” ” LA-based gaming studio Scopely raises $200M at a $1.7B ” .

Los Angeles 252

Los Angeles Mobile Platform Entertainment 252

socalTECH

JUNE 18, 2013

Goldstar , the online service which helps connect people with special deals on live entertainment, has tied with Google on support of Google Now. The Pasadena-based company said it has integrated with Google Now, to provide consumers with information about live entertainment in their area.

Google 240

Google Entertainment Pasadena Help 240

Startup Professionals Musings

FEBRUARY 25, 2017

Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. First of all, Seth Godin pointed out a long time ago that viral marketing does not equal word-of-mouth. Develop viral content. Seed viral activity.

Marketing 67

Marketing SEM Startup Blogging 67

Startup Professionals Musings

JANUARY 23, 2015

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. marketing is not zero marketing. Real customers.

Marketing 100

Marketing Social Media Framework Media 100

InfoChachkie

SEPTEMBER 1, 2011

Both the video and Seth’s post are excellent primers regarding how to deal with guerilla marketing gone wrong. I suggest you check out both the video and Seth’s entertaining depiction below. The opening keynote that evening was Randi Zuckerberg talking about Facebook and social media. Parcours Ninjas Vs. The Austin Police.

Marketing 230

Marketing Conference Startup Santa Barbara 230

Tech Zulu Event

AUGUST 27, 2013

Billion dollar brands like GoPro built their empire marketing with video, but we don’t all have a sea of extreme sports athletes to upload thrilling footage. So here are the top 8 tips from 2 successful brands on what we can do to create engaging content and market our brands using YouTube as our platform. Get likes and subscribers.

Dollar Shave Club 106

Dollar Shave Club Tips Marketing Sales 106

Tech Zulu Event

OCTOBER 14, 2014

Social Gaming Network ( SGN ) and Fox Digital Entertainment teamed up for the recent release of a new game called The Book of Life: Sugar Smash. The game is based on Fox Digital Entertainment’s new computer animated film, The Book of Life , and launched for the iOS with an Android and Facebook version in the works.

Entertainment 87

Entertainment Mobile Platform Startup 87

Startup Professionals Musings

AUGUST 11, 2013

Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. First of all, Seth Godin pointed out a few years ago that viral marketing does not equal word-of-mouth. Develop viral content. Seed viral activity.

Marketing 99

Marketing Entrepreneur Startup SEM 99

Startup Professionals Musings

SEPTEMBER 19, 2020

Traditional marketing says you have to “push” your message out to customers, over and over again, to get you remembered. A website or blog without appealing or entertaining content for your market segment is not enchanting. Craft an “About” page. Provide all this information in an About page. Refresh it often.

Customer 160

Customer Custom FAQ Technical Review 160

TechCrunch LA

NOVEMBER 4, 2019

The second phase was the emergence of influencer marketing, or connecting those influencers to brands to leverage their audiences … Now that influencer marketing has become an established part of the marketing playbook, we are in phase three: tools to help influencers further monetize their influence, like Cameo, and then manage their lives.”.

Platform 170

Platform Marketing Tool Venture Capital 170

Startup Professionals Musings

OCTOBER 20, 2013

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. marketing is not zero marketing. Real customers.

Media 101

Media Marketing Startup Framework 101

TechCrunch LA

NOVEMBER 1, 2018

“We think about it in the context of a lifestyle,” said Michael Broukhim. Then there’s the FabFitFun approach… it’s a trusted relationship where we learn about all the time and put as much of the process on autopilot as possible.” “It’s upside for our brand partners,” said Daniel.

Electronic Arts 232

Electronic Arts Netflix Los Angeles Technical Review 232

TechCrunch LA

MAY 26, 2018

just past the AMC Center) , the virtual reality game-maker Survios planted its first flag in the market for location-based gaming. But that’s still a far smaller market than the 10 million game consoles that were sold in the U.S. ” Bennett knows a thing or two about entertainment.

Torrance 180

Torrance Los Angeles Entertainment Platform 180

socalTECH

MARCH 1, 2013

However, there's a new generation of technology driven startups who are looking to apply software and technology in a way that will change how movies are made, and marketed. We spoke with CEO Darren Marble to learn more about why analytics are important to the modern film-maker, and how the company is helping. What's your background?

Hollywood 256

Hollywood CTO Hire Social Media Platform 256

socalTECH

MAY 21, 2014

We spoke with co-founders Juan Bruce and Jason Ahmad about Epoxy''s mission, its roots from projects at Team Downey, the production firm of Robert Downey Jr., As part of that, I started working for entertainment studios and networks, and saw the shift in consumer behavior to online entertainment. That''s when it really started.

Downey 215

Downey Content Help Startup 215

socalTECH

NOVEMBER 17, 2011

Despite the proximity to Hollywood and the entertainment world, in the world of Southern California startups, actually combining the two world is quite difficult. NowLive is trying to do just that, leveraging both technology and the entertainment world to build its business. What is NowLive all about?

Paramount 187

Paramount Entertainment Hollywood Content 187

Startup Professionals Musings

NOVEMBER 26, 2017

In my role as a mentor to entrepreneurs and an angel investor, I find that too many are stuck in this myth that a good pitch, and good marketing content, should consist of more product features, and more hype on customer benefits. We all want to be entertained. We yearn for things that engage our senses, and give us hope.

Marketing 69

Marketing Startup Social Media Guide 69

Both Sides of the Table

APRIL 1, 2020

I find myself struggling to fully relax at bedtime, with my mind spinning about the world that lies ahead and the infinite amount of weekly decisions I’m having to process. He enacted a program to proactively offer payment holidays to customers in obviously “hit” industries like travel & entertainment. To say it simply ….

Demand 215

Demand Guide Customer Custom 215

Startup Professionals Musings

JULY 13, 2012

Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. First of all, Seth Godin pointed out a few years ago that viral marketing does not equal word-of-mouth. Develop viral content. Seed viral activity.

Marketing 95

Marketing Startup SEM Blogging 95

socalTECH

JULY 18, 2018

Santa Monica-based SPACES (www.spaces.com), led by CEO Shiraz Akmal and a team of entertainment veterans from Dreamworks Animation, is hoping to do that with a series of physical attractions, powered by VR technology. About two and a half years ago, we spun out of Dreamworks. We're an entertainment company.

Entertainment 180

Entertainment Santa Monica IP Startup 180

socalTECH

DECEMBER 11, 2019

WE spoke with Laurence about the startup. We're in the tax credit and incentive market. The way we got started was in the entertainment industry. For those who aren't familiar with your background, talk about how you ended up at OIX? The first time, I founded a company called Hopscotch, in sports and entertainment.

Startup 100

Startup Venture Capital Southern California Entertainment 100

TechCrunch LA

MARCH 27, 2020

The company’s entertainment is designed to be interactive with live-streaming, geo-location, live chat, polling, choice-based narratives, 360 viewing, augmented reality, and click through e-commerce, the company said.

Los Angeles 152

Los Angeles Content Angel Outsource Development 152

TechCrunch LA

AUGUST 27, 2020

Los Angeles was always more than a one-industry town, even when it comes to technology startups, as media and entertainment (and social networking) were always the big draws in Tinseltown. Signal Sciences secures $35 million investment to protect web apps.

Culver City 249

Culver City SaaS Los Angeles Social Network 249

Both Sides of the Table

JULY 27, 2014

We both are concerned about non-traditional capital entering the late stages and the impact that may have in the next downturn in the economy to the startups who merely trying to optimize for short-term valuation maximization. The only point we didn’t seem totally aligned on was what we happening to the “middle of the VC market.”

Venture Capital 309

Venture Capital SaaS Writing Funding 309

TechCrunch LA

SEPTEMBER 13, 2021

The latest investment is being used to finance the acquisition of another company in the space — Appetize, a digital and mobile commerce payments platform for enterprises such as sports and entertainment venues, theme parks and zoos. SpotOn is paying $415 million in cash and stock for the Los Angeles-based company.

Technical Review 296

Technical Review Software Review Invest Acquisition 296

socalTECH

JANUARY 8, 2020

We spoke to Bill about CurtCo's move into the podcasting area, and why he thinks podcasting is the next frontier in media. Talk about what CurtCo is working on? We've obviously pivoted into what I think is today's most exciting media market, which is the podcast world, which is growing at a nice 40 percent annual pace.

Media 150

Media Report Advertising Content 150

socalTECH

AUGUST 14, 2012

Virgin America launhced its voter registration effort with Rock The Vote, saying that guests on a new, Reagan National Airpot (DCA) to San Francisco International Airport (SFO) flights will allow those guests to register to vote, using its in-flight entertainment system. Financial details of the win were not announced. READ MORE>>.

Entertainment 145

Entertainment Los Angeles Platform Mobile 145

InfoChachkie

AUGUST 27, 2012

Make no mistake, successful entertainers are entrepreneurs. At the outset of their careers, they are forced to market themselves with little to no budget and differentiate their product so that they gain adequate attention without alienating too many potential customers. Entrepreneurs and entertainers alike must address their fears.

Tips 204

Tips Startup Entertainment Entrepreneur 204