Startup Professionals Musings

AUGUST 14, 2020

Many entrepreneurs are so enamored with their product vision that they believe their own hype, and are convinced that the market for their solution is so huge that no one will ask them for independent market research data. Conduct your own customized market research. Modern libraries are still worth a visit.

Marketing 157

Marketing Statistics Research Report 157

Startup Professionals Musings

NOVEMBER 14, 2021

Yet every business and every entrepreneur I know struggles with this challenge, focused on hiring the right people and implementing the right process. I was happy to see my own view reinforced in the classic book, “ Innovation Thinking Methods for the Modern Entrepreneur ,” by long-time entrepreneur and innovation expert Osama A.

Entrepreneur 158

Entrepreneur Startup Outsource Development Design 158

Both Sides of the Table

NOVEMBER 18, 2012

It’s what life was like as an entrepreneur. According to the SEC we’re not allowed to market the fact that we’re fund raising, so I won’t. But this is nothing like the stress of being an entrepreneur. What’s it really like being an entrepreneur? I didn’t sleep much back then.

Blogging 420

Blogging Press Entrepreneur Venture Capital 420

Startup Professionals Musings

DECEMBER 2, 2020

With the availability of high-speed Internet and social media access around the world, it’s easy for entrepreneurs to assume that the world is just one big homogeneous market, and project their business will scale accordingly. The most common mistake is overestimating a particular market’s potential, based on your domestic context.

Marketing 134

Marketing Outsource Development Social Media Entrepreneur 134

TechCrunch LA

SEPTEMBER 7, 2021

But LA-based performance marketing agency MuteSix didn’t wait that long to build its business around scaling DTC brands. If you have growth marketing agencies or freelancers to recommend, please fill out our survey !). Why do you think that performance marketing is the right fit for DTC?

Commerce 211

Commerce Content Marketing Startup 211

Startup Professionals Musings

FEBRUARY 17, 2021

With the appearance of do-it-yourself services on the Internet, entrepreneur curriculums at every university, and a wealth of new books on the subject, the need for expensive consultants and business advisors has also been mitigated. Social media facilitates marketing and sales.

Entrepreneur 162

Entrepreneur Startup Social Media Outsource Development 162

TechCrunch LA

SEPTEMBER 7, 2020

Launched by Karen Rodgers O’Neil, a longtime marketing executive, and Daniel Perrone, a serial entrepreneur and technology executive whose previous company, BroadMap, was acquired by Apple; The Shed hopes to take the rental model that Home Depot has turned into a billion dollar business line and take it to the masses. .

Startup 285

Startup Product Demand Los Angeles 285

Startup Professionals Musings

MAY 18, 2022

Here are some key insights that I and others have collected for mature company leaders, as well as serial entrepreneurs. Unfortunately, in this new age of rapid market change and harder-to-satisfy customers, you can’t assume that what worked yesterday will work tomorrow. You and your friends are not the market.

Entrepreneur 144

Entrepreneur Artificial Inteligence Social Media Commerce 144

Startup Professionals Musings

MARCH 5, 2021

Startups are the corporations of the future, so I have long believed that entrepreneurs who study existing corporate models, rather than ignoring them with disdain, will likely profit from the exercise. These are all huge challenges, as well as huge opportunities, for entrepreneurs. Stakeholder power. Globalization. Demographic shifts.

Marketing 135

Marketing Startup Entrepreneur Social Media 135

Startup Professionals Musings

MAY 1, 2022

Marketing is everything these days. Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late. I like the guidance from marketing coach David Newman’s classic book “ Do It! Don’t fall into the marketing-speak trap. Good marketing is not rocket science.

Marketing 141

Marketing Startup Social Media Technical Review 141

Startup Professionals Musings

JANUARY 22, 2023

From my consulting with entrepreneurs in Europe and other countries, I’m convinced that we all could benefit from adapting to meet their environments. I second his list of top innovation challenges and strategies to capitalize on untapped global startup opportunities: Create new markets rather than disrupt existing ones.

Capital 138

Capital Marketing Ideas Venture Capital 138

Both Sides of the Table

NOVEMBER 25, 2014

When second place isn’t good enough because we live in winner-take-most markets. So if you’re going to raise venture capital and compete in large, growing, winner-take-most markets you had better be prepared for other people to want to knock you off your stool, steal your limelight, grab your customers and muck you up.

Competition 394

Competition Startup Writing Marketing 394

socalTECH

MARCH 28, 2019

Earlier this month, the annual Montgomery Summit conference was held in Santa Monica, including a special portion of the conference dedicated to the Rise of the Female Entrepreneur. I see you were involved in the Rise of the Female Entrepreneur effort at the Montgomery Summit this year, tell me a little about what that is all about?

Capital 162

Capital Entrepreneur Invest Artificial Inteligence 162

Startup Professionals Musings

DECEMBER 13, 2020

For new entrepreneurs and startups, I recommend an initial focus on these six steps from the very beginning to set the right culture and save the tremendous cost of a transformation and risky competitive catch-up later: Start with an overriding top-down focus on customer experience. Set the expectation for continuous improvement.

Custom 168

Custom Customer Services Startup 168

Startup Professionals Musings

MAY 12, 2021

If you are a passionate technologist , it’s easy to forget that marketing is required to sell even the most compelling solution, to cut through the information overload everyone sees today on the internet. If marketing is not your thing, then you need to find a partner or outside expert to help you.

Technical Advisors 154

Technical Advisors Tips Marketing Case Study 154

Berkonomics

JULY 6, 2017

Know your market and competition, or don’t spend a dime on anything else. Well, here is one of those, and it deals with market research first and foremost. Here’s where some intelligent market research might have saved the company and my investment. Surprisingly, many entrepreneurs immediately respond. Back to 1996.

Competition 266

Competition Research Summary Pricing 266

Berkonomics

AUGUST 17, 2023

A personal story as an investor … [Email readers, continue here…] My very first investment as a professional angel was in a small startup where the entrepreneur’s vision fueled my imagination in the audio market niche where I had run a business in an earlier life. Why tell this story at all?

Invest 296

Invest Capital Startup Entrepreneur 296

Both Sides of the Table

FEBRUARY 9, 2013

It surprises me that anybody would buy a car without this data because as most people know MSRP on cars is mostly an irrelevant data point used for marketing purposes. “Invoice price” is an equally meaningless marketing tool. Note to said entrepreneurs – you’re not missing anything. But I digress.

Conference 398

Conference Technical Review Truecar Software Review 398

Startup Professionals Musings

AUGUST 23, 2020

Entrepreneurs who experience success with their first startup are often amazed to realize that the risks and fears of doing it right the second time go up, rather than down. Encores are tough, especially in the high-risk world of startups, yet every entrepreneur I know can’t wait to start over and do it again. Eat your own dog food.

Entrepreneur 129

Entrepreneur Startup Technical Review Ideas 129

Startup Professionals Musings

JULY 30, 2021

The recent pandemic was a strong signal for change, and I see most of you entrepreneurs and business owners responding to the business changes required and new opportunities presented. It may be time to start your own home delivery service, or subscription offering, or time to acquire a struggling competitor to scale your business.

Marketing 162

Marketing Social Media Metrics Custom 162

Both Sides of the Table

MARCH 19, 2013

Many young startups are being advised not to have a professional services business and in my opinion this is a big mistake. The line of reasoning goes, “Services businesses are not scalable and the market won’t reward this revenue so make sure that third-parties do your implementation or clients do it themselves.

Startup 403

Startup Sales Software Review Technical Review 403

Berkonomics

NOVEMBER 19, 2020

Since in most cases, there was no revenue in many of these companies, all trying to gain market share at any cost, we had to invent the metric to use. And the most logical one seemed to be “eyeballs” or number of unique monthly users finding their way to the site or registering for the service. Remembering the insanity before 2000.

Metrics 296

Metrics Sites Advertising Web 296

Startup Professionals Musings

JULY 10, 2022

By most definitions of the term, an entrepreneur is someone who starts a new business, incorporating innovative changes to existing products, services, business models, and creating new markets. One way of identifying the right characteristics and approaches is to take a hard look at entrepreneurs who have done it.

Examples 131

Examples Entrepreneur Technology Resource 131

Startup Professionals Musings

OCTOBER 26, 2020

None of these investment banks offer traditional banking services, as you would expect from one of the following: Retail banks Commercial banks Credit unions Savings and loans As startup founders, you first need to deal with one of these traditional banks, probably a commercial bank. Very confusing.

Invest 144

Invest Entrepreneur Venture Capital Funding 144

Startup Professionals Musings

JANUARY 29, 2022

I know entrepreneurs who have suffered from premature execution often associated with the ready-fire-aim quick-to-market approach. If your product is highly innovative, and speed to market is critical, you won’t get it right the first time anyway, no matter how cautiously you plan. Be prepared for pivots and mistakes.

Marketing 120

Marketing Technical Review Entrepreneur Startup 120

Startup Professionals Musings

DECEMBER 13, 2021

In my role as mentor to many of you aspiring entrepreneurs, I often find you convinced that all you need to start is a unique innovation or idea , and now you are ready to jump in with both feet and enjoy the ride. Remember that being an entrepreneur is all about starting and running a business, after the initial invention.

Satisfaction 135

Satisfaction Entrepreneur Startup Mentor 135

TechCrunch LA

NOVEMBER 23, 2020

They spoke with salon owners in Beverly Hills, Hollywood and other trendy neighborhoods trying to get a sense of where software and services were falling short. Investors have taken a run at the spa market in the past, with company’s like MindBody valued at over $1 billion for its software services.

Software 323

Software Beverly Hills Los Angeles Equity 323

Startup Professionals Musings

MAY 15, 2023

Entrepreneurs have always believed that their product or service must show real value to customers, but today the smart ones are even able to make their marketing valuable. The days are gone when marketing was all “pushing product.” by the so-called godfather of content marketing, Joe Pulizzi.

Content 104

Content Custom Customer Marketing 104

Startup Professionals Musings

FEBRUARY 5, 2023

According to most definitions, an entrepreneur is one who envisions a new and different business, meaning one that is not a copy of an existing business model. Many entrepreneurs have a passion and an idea, or even invent a new product, but are never able to execute to the point of creating a startup. Startup and development stage.

Entrepreneur 108

Entrepreneur Startup Ideas Satisfaction 108

Both Sides of the Table

NOVEMBER 9, 2014

We all know that funding markets have changed for startups. Here’s what they did: They blasted the market with emails describing how they “co-lead” this deal with us (they did not) and how they are planning to lead the next round with a $10 million+ check (which apparently they don’t have). You betcha.

Venture Capital 352

Venture Capital Seed Funding Email Blogging 352

Both Sides of the Table

JANUARY 8, 2014

Great networking skills, which are critical when you want to be about to reference entrepreneurs & concepts and bounce your ideas off of other people in the industry. He was also an undergraduate of the one place that I think is cranking out some of the best young entrepreneurs and investors these days – Wharton.

Help 365

Help Invest Venture Capital Technical Review 365

TechCrunch LA

FEBRUARY 16, 2021

Metropolis is a new Los Angeles-based startup that’s looking to compete with BMW-owned ParkMobile for a slice of the automated parking lot management market. Israel, a serial entrepreneur, has spent decades thinking about parking. Inrix Buys ParkMe To Add Smart Parking Services To Its Real Time Traffic Data.

Artificial Inteligence 249

Artificial Inteligence Los Angeles Mobile Pricing 249

Berkonomics

JUNE 29, 2017

[Email readers, continue here…] My very first investment as a professional angel was in a small startup where the entrepreneur’s vision fueled my imagination in the audio market niche where I had run a business in an earlier life. As the company grew and became profitable, it became more visible to others in the market niche.

Invest 243

Invest Entrepreneur Sales Startup 243

Startup Professionals Musings

MAY 24, 2020

Companies are rightsized quickly now as markets change rapidly, and business professionals are quick to jump to new opportunities for growth and survival, with no ties to special benefits or pension plans. Thus smart business professionals are rapidly becoming the new entrepreneurs. Here are some examples: Marketing Professional.

Startup 164

Startup Social Media Course Entrepreneur 164

Startup Professionals Musings

JUNE 25, 2021

It seems like everyone wants to be an entrepreneur and get rich these days. This is the point where you work on the specifics of being able to deliver your product or service. Relevant questions include the type of business entity (LLC or C-Corp), licensing or manufacturing, sales and marketing, and staffing.

Ideas 136

Ideas Entrepreneur Mentor Resource 136

Both Sides of the Table

JULY 27, 2014

The only point we didn’t seem totally aligned on was what we happening to the “middle of the VC market.” Yet Mark also pointed out that the recent corrections in the public market valuations and the scrutiny new IPOs have undergone is a health sign. Either way it turned into a heated debate.

Venture Capital 309

Venture Capital SaaS Writing Funding 309

Berkonomics

OCTOBER 28, 2021

The biggest mistake many corporate marketers, entrepreneurs and even investors make in the initial stages of planning – overstating the size of the (SOM) serviceable obtainable market. So, is your (SOM) serviceable obtainable market large enough? TAM, SAM & SOM? This lesson is important. .

.Net 156

.Net Statistics Marketing Research 156