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Entrepreneur Association Conference

SoCal Tech Calendar

Friday, May 11, 2012 -- Entrepreneur Association Conference. 15 percent discount for SOCALTECH readers. 15 percent discount for SOCALTECH readers. Use promo code: SOCALTECH. See [link] (more)

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How Halla Is Using AI To Personalize Food, With Spencer Price

socalTECH

We spoke with CEO and co-founder Spencer Price to learn more about the company. Spencer Price: Halla is the only software company to dynamically profile human tastes so we can help people make better choices. Spencer Price: That's a fair question. Spencer Price: It's a bit of a circuitous route. What is Halla?

Pricing 113
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The Trade Desk Prices IPO, To Hit NASDAQ Today

socalTECH

Ventura-based The Trade Desk , which operates an online advertising exchange, priced its IPO late Tuesday evening, saying that it will sell 4,666,677 shares of its Class A common stock at $18.00 The Trade Desk priced at the high end of an already increased estimated IPO range, which had been upped to between $16.00 and $18.00

Pricing 100
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How ZendyHealth Is Adding Price Transparency To Healthcare

socalTECH

Los Angeles-based ZendyHealth (www.zendyhealth.com) thinks it has figured out a way to help both patients and doctors by helping connect patients to doctors and specific procedures, with upfront pricing. It's an on-demand, name your own price service. Why did you decide, as a physician, to become an entrepreneur instead?

Pricing 100
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Elon Musk's SolarCity Sets IPO Pricing Range

socalTECH

Southern California entrepreneur Elon Musk has huge success this year, in (literally) getting commercial spaceflight firm SpaceX --based in Hawthorne--off the ground and into space, with a hugely successful set of flights to the International Space Station (ISS). and $15.00.

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Pricetag For TrueCar.com's New Domain, True.Com: $350,000

socalTECH

Santa Monica-based TrueCar , the online car pricing site--which has made its name from revealing the full pricing details behind local car purchases--said this week that it had acquired a brand, new domain-- True.com. However, the company didn''t announce the price it paid for its shiny new domain name. READ MORE>>.

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Interview with Oded Vakrat, Earny

socalTECH

For most consumers with a credit card, many of those cards have a feature called "price protection"--which promises to provide you with cash back if prices drop on an item you've purchased. But, how many people actually bother to submit for those refunds and follow prices after you purchase an item? What's Earny?

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