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How Event Farm Is Making Events A Part Of Your Sales Funnel

SoCal Tech Calendar

In the corporate world, events are more than just an event�they are opportunity to connect with your customers and turn potential customers into buyers. How do you make those events happen? What, exactly, does Event Farm do? We provide an event and experiential marketing platform. How did you start the company?

Sales 100
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Why Your Startup Needs a Sales Methodology

Both Sides of the Table

Like most startup entrepreneurs, when I began my first company in 1999 I had no formal sales experience. And when you achieve product / market fit your company often ramps revenue very fast and you need to build an organization to address it from demand generation (aka marketing) to sales discovery to implementation and after-sales support.

Sales 393
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PatientPop Adds Two Executives

socalTECH

Santa Monica-based PatientPop , which develops cloud-based practice management software for healthcare providers, has added two new executives to its team. Burrows was most recently Executive Director of Partnerships, Events, and Inside Sales at athenahealth. The company says it now has more than 300 employees.

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Nimble Updates Gmail Widget

socalTECH

Santa Monica-based Nimble , the developer of contact management and social relationship management software, said this morning that it has updated its Nimble Contacts Widget for Gmail, the company''s software which helps enhance Gmail with information on your contacts. READ MORE>>.

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ContentNext Hires Sales Head

socalTECH

Santa Monica-based ContentNext, a publisher of online news focused on the content and publishing business, said Tuesday that it has hired on Susan Leiterstein as the firm's new head of sales. Leiterstein was most recently VP and Publisher of Incisive Media's ClickZ, SearchEngineWatch and SES Events.

Sales 100
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Lime is building its first scooter ‘lifestyle brand store’ in LA

TechCrunch LA

According to a job listing from Lime seeking a “Retail Store Manager,” the startup plans to open a “lifestyle brand store in Santa Monica” that “will place heavy importance on brand experience and customer engagement.” They’ll also be throwing live events to build Lime’s hype.

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Interview with Tony Adam, EventUp

socalTECH

How do you cut out all of the effort required to discover, find, and book venues for your event, wedding, or conference? That's what Santa Monica-based EventUp (www.eventup.com), one of the first companies to emerge out of Santa Monica-based Science Inc. , is trying to figure out. READ MORE>>.