TechCrunch LA

AUGUST 24, 2020

A lot is debated in the SEO world, but nearly everyone can agree that links are and will continue to be vitally important to the health and rankability of a website. I have to start by saying that the most important thing about being cited in news sources is that you have to be newsworthy. More posts by this contributor.

Content 218

Content SEO Tips Ideas 218

Startup Professionals Musings

MAY 14, 2022

For example, non-computer types should consider delegating their social media, website, and SEO activities. It always starts with trust. Set a definite task completion date and a follow-up system. In this way you can check up on progress before the final deadline, without fuzzy questions like “How are you doing?”

Startup 121

Startup SEO Social Media Satisfaction 121

Both Sides of the Table

MARCH 25, 2016

Many startup businesses – tech or otherwise – fail. Trying outrageous new things or even trying mundane things but in new ways but with extreme quality & innovation is what fuels the tech startup industry. But today I want to give you advice on how to decrease your odds of failure in a startup.

Startup 150

Startup Marketing Study SEO 150

Both Sides of the Table

JANUARY 12, 2014

If you’re a technology startup you need to excel at product, of course. The starting point of product IS marketing, which is what a lot of young entrepreneurs that never studied business don’t realize. The start of marketing is figuring out a market need and a way to solve that need better than anybody else.

Marketing 379

Marketing Startup SEM SEO 379

Both Sides of the Table

JUNE 27, 2011

I made every textbook mistake at my first startup, which is why I believe I was much more effective at my second one. The following are some lessons I learned about early-stage startup marketing. Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.).

Marketing 380

Marketing Startup Press Technical Advisors 380

SoCal CTO

NOVEMBER 5, 2009

I recently got together with Aaron Shechet and an early stage startup to discuss the direction the company might want to take. I grew up in Los Angeles and went to undergrad at UC Santa Barbara, graduating in 2003 with Honors in Economics. While at UC Santa Barbara, I started a café which served over 1100 dorm residents.

Startup 150

Startup SEO Pepperdine Blogging 150

Startup Professionals Musings

JANUARY 9, 2022

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. Good action plans include a listening plan, channel plan, SEO plan, and a content creation plan, with activities and metrics. See some recent examples in the 10 of the Top Social Media Campaigns of 2021.

Social Media 135

Social Media Framework Media Metrics 135

Startup Professionals Musings

JUNE 18, 2012

Even for low-tech startups, the scope of information available on the Internet, and its global reach, has had a similar financial impact on the many other challenges facing every startup founder. Here are a few examples: Setting up the business. Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself.

Startup 102

Startup Search Engine Optimization SEM Social Network 102

Both Sides of the Table

JULY 14, 2010

Yesterday I wrote a post about top-down versus bottom-up thinking. Let me give you an example. Let’s say you have a marketing department with an incredibly talented leader who knows SEO, SEM, social media and how to hit the ball off the cover on press coverage. Tags: Start-up Advice.

Startup 323

Startup Press Development Team Review SEM 323

SoCal CTO

NOVEMBER 17, 2009

He’s done several startups and is a board member of the Technology Council of Southern California (which is where I met him originally). A typical day starts with email, Facebook, LinkedIn, Twitter, and Yammer checks/updates. What's keeping you up at night? I recently posted about SEO for Startups. Great stuff!

Acquisition 170

Acquisition Customer Custom Ideas 170

Startup Professionals Musings

AUGUST 18, 2019

For example, non-computer types should consider delegating their social media, website, and SEO activities. It always starts with trust. Set a definite task completion date and a follow-up system. In this way you can check up on progress before the final deadline, without fuzzy questions like “How are you doing?”

Startup 96

Startup SEO Social Media Satisfaction 96

Both Sides of the Table

APRIL 18, 2010

Let’s start with what I like most about the product. Their staff can see in real time what’s performing and when a story starts becoming hot they can find out the root causes of what’s driving the traffic. I’m not a shareholder and I’m not even actively looking at making an investment. Let’s see.

Blogging 287

Blogging Google Screening Mahalo 287

Startup Professionals Musings

FEBRUARY 21, 2020

Many of the entrepreneurs I advise or invest with spend considerable time on the Internet, keeping up with technology, customers, and competitors, but very few feel the need for an early personal presence. Every future entrepreneur should start by networking. Make your lifestyle a model of the online reputation you want.

Product 127

Product Entrepreneur Technical Advisors Technical Review 127

Both Sides of the Table

APRIL 23, 2011

Richard De Silva started off as a journalist with the Washington Post after growing up in D.C. In the late 90’s he saw the internet boom and helped start IronPlanet.com, a construction equipment marketplace that is nearing an IPO. Startup after Iron Planet? (6:00 What gets you interested in a startup? (16:35-19:35).

Capital 265

Capital Venture Capital Veoh Startup 265

Startup Professionals Musings

DECEMBER 1, 2013

Entrepreneurs and startups often ask if they should use social media for marketing, digital media, or traditional media. The place to start today is if your company only uses traditional media for marketing, or no marketing. These give good customer connection and SEO. None should be considered mutually exclusive to any other.

Social Media 103

Social Media Media Marketing Startup 103

SoCal CTO

APRIL 1, 2009

So you can see that Entrepreneur (60) LinkedIn (15) Metrics (16) SEO (15) Company (141) are all considered highly relevant to the term "startup." You can get a sense of the power of the site by visiting the site and clicking a keyword on the left. As the site runs, it will get better at finding great content.

Southern California 150

Southern California TechEmpower Technology Council Metrics 150

socalTECH

MARCH 13, 2020

Our interview today is with Dmitri Leonov and Constantine Suychmez of Ulevate (www.ulevate.com), a startup which is combining technology with the beauty and spa industry. We started as a seller of equipment in Europe. Then, we started to build our brand, and then we felt confident, we moved to the U.S. What is Ulevate?

Template 124

Template Beverly Hills Startup SEM 124

Startup Professionals Musings

JUNE 1, 2011

For example, non-computer types should consider delegating their social media, website, and SEO activities. It always starts with trust. Set a definite task completion date and a follow-up system. In this way you can check up on progress before the final deadline, without fuzzy questions like “How are you doing?”

Startup 91

Startup SEO Social Media Satisfaction 91

Both Sides of the Table

MARCH 14, 2013

Creating awareness for your brand and products is one of the lifebloods of technology startups yet in a world where so many companies are being created it becomes difficult to rise above the noise. ” Here’s what I mean … Let’s start with what it takes for a journalist to want to write a story.

Marketing 389

Marketing Press Blogging Startup 389

Startup Professionals Musings

JANUARY 7, 2015

For example, non-computer types should consider delegating their social media, website, and SEO activities. It always starts with trust. Set a definite task completion date and a follow-up system. In this way you can check up on progress before the final deadline, without fuzzy questions like “How are you doing?”

Entrepreneur 100

Entrepreneur Startup SEO Social Media 100

Startup Professionals Musings

FEBRUARY 15, 2011

Even for low-tech startups, the scope of information available on the Internet, and its global reach, has had a similar financial impact on the many other challenges facing every startup founder. Here are a few examples: Setting up the business. Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself.

Entrepreneur 94

Entrepreneur Startup Search Engine Optimization SEM 94

Both Sides of the Table

MARCH 8, 2010

Blogging is an important way to build an audience and also drive SEO traffic. Don’t blog about what you think would be “cool.&# I don’t think that most startup blogs should be about how to build a startup. The new stuff: How do I get started? Slice it up enough to do many posts.

Blogging 286

Blogging Startup Writing Summary 286

Both Sides of the Table

JUNE 12, 2013

Some practical examples. Later on he would offer to share his advice on SEO with other portfolio companies. Todd Gitlin is one of the best executive recruiters the technology & startup market in Los Angeles. Startup Advice' I wrote about there here. When you want press, it will come. Jason Nazar is a master networker.

Venture Capital 407

Venture Capital Press GRP Partners Blogging 407

Startup Professionals Musings

OCTOBER 3, 2013

For example, non-computer types should consider delegating their social media, website, and SEO activities. It always starts with trust. Set a definite task completion date and a follow-up system. In this way you can check up on progress before the final deadline, without fuzzy questions like “How are you doing?”

Startup 95

Startup SEO Social Media Entrepreneur 95

Startup Professionals Musings

SEPTEMBER 1, 2017

For example, non-computer types should consider delegating their social media, website, and SEO activities. It always starts with trust. Set a definite task completion date and a follow-up system. In this way you can check up on progress before the final deadline, without fuzzy questions like “How are you doing?”

Startup 53

Startup SEO Social Media Satisfaction 53

Startup Professionals Musings

APRIL 3, 2019

Image via Pixabay Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. Good action plans include a listening plan, channel plan, SEO plan, and a content creation plan, with activities and metrics. You spend the months influencing the influencers.

Social Media 96

Social Media Media Marketing Metrics 96

Startup Professionals Musings

SEPTEMBER 8, 2012

For example, non-computer types should consider delegating their social media, website, and SEO activities. It always starts with trust. Set a definite task completion date and a follow-up system. In this way you can check up on progress before the final deadline, without fuzzy questions like “How are you doing?”

Entrepreneur 96

Entrepreneur Product Startup SEO 96

Startup Professionals Musings

NOVEMBER 27, 2011

If you have heard the lingo, but most of these are not in your startup business plan, you are already in jeopardy as an entrepreneur: Blogging. Techniques include search engine optimization (SEO) and paid result placement. " Examples include give-aways, contests, and celebrity stunts that grab attention. Viral marketing.

SEM 95

SEM Search Engine Optimization Blogging PPC 95

Startup Professionals Musings

JUNE 13, 2015

Entrepreneurs and startups often ask if they should select only social media for marketing, or stick with digital media, or just count on traditional media. These give good customer connection and SEO. None should be considered competitive mutually exclusive to any other. Integrate your social media content with some traditional media.

Social Media 108

Social Media Media Marketing Resource 108

Both Sides of the Table

JANUARY 19, 2015

If all you ever do is create YouTube content then I agree – that’s not a viable startup business. Take for example, an eCommerce company. This kind of spend happens all day long inside startup companies and 100% of the spend on attracting customers is a cost. Startup Lessons' But think of this.

SEM 150

SEM Content Platform Acquisition 150

socalTECH

OCTOBER 30, 2013

The startup--which is part of MuckerLab--landed a seed funding round last week, so we thought we''d catch up with founder and CEO Farbod Shoraka to dig deeper into the company''s goals and service. How does a startup like your fight such a dominant industry? Farbod Shoraka: We started out in the summer of 2011.

Beverly Hills 157

Beverly Hills Technical Review Design Startup 157

socalTECH

AUGUST 8, 2016

We caught up with founder and CEO Mike Mothner --who we first interviewed back in 2007 --to catch up with the company, gets some hints and tips on growing a company, the challenges of bootstrapping, and why Wpromote hopes to be buying more companies in the future. So we are looking for clients looking for significant growth.

Acquisition 100

Acquisition Paid Search El Segundo SEO 100

Startup Professionals Musings

FEBRUARY 13, 2010

Even for low-tech startups, the scope of information available on the Internet, and its global reach, has had a similar financial impact on the many other challenges facing every startup founder. Here are a few examples: Setting up the business. Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself.

Startup 50

Startup High Tech Search Engine Optimization SEM 50

Both Sides of the Table

JANUARY 3, 2016

Examples of VC platform services include: recruiting, marketing, design support, inside sales reps, consulting, accounting services and so forth. Nearly every startup I have spoken to over the years – including some where I’m a co-investor – talks positively about the support they’ve gotten from A16Z.

Venture Capital 150

Venture Capital Platform Startup Resource 150

Startup Professionals Musings

AUGUST 18, 2013

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. Good action plans include a listening plan, channel plan, SEO plan, and a content creation plan, with activities and metrics. entrepreneur Ric Dragon startup social media business' Marty Zwilling.

Social Media 102

Social Media Media Product Metrics 102

socalTECH

MARCH 21, 2011

For example, some of my biggest competitors--such as Flintstones vitamins--have been around for 40 years, have virtually no web presence, and a PageRank of 2. We feel we've build, from the ground up, an internet brand. For example, if you put fish oil with copper, you oxidize the copper, and that's that.

Web 225

Web Social Media SEO Media 225

Startup Professionals Musings

DECEMBER 23, 2017

Entrepreneurs and startups often ask if they should select only social media for marketing, or stick with digital media, or just count on traditional media. These give good customer connection and SEO. None should be considered competitive mutually exclusive to any other. Integrate your social media content with some traditional media.

Media 59

Media Marketing Social Media Resource 59