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Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

One of the investment themes I’ve been focused on in the past 3 years has been Performance-Based Marketing. When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. But of course Google eventually became the massive winner in this category.

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Top 120 Startup Posts for 2010

SoCal CTO

500 Hats , February 1, 2010 When to Use Facebook Connect – Twitter Oauth – Google Friend Connect for Authentication? Steve Blank , January 25, 2010 10 Tips for Adding Game Mechanics to a Non-Gaming Service - ReadWriteStart , September 21, 2010 Startups & VCs: Learn How to Design, Market, & Eat Your Own. - First Principles.

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Twitter Networks are Different than Social Networks

Both Sides of the Table

I’ve talked about how Twitter is a new form of RSS (curated RSS), it’s a a new form of IM / SMS , it’s a place where business is conducted and it’s a place where advertising will drive leads due to the link sharing nature of Twitter. Brad googled him on his Iphone. Tags: Tech Market Analysis.

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The Best VC Meetings are Debates not Sales

Both Sides of the Table

If your presentation requires an explanation of RSS vs. ATOM always best to say, “let me quickly state how RSS and ATOM are different. It’s OK to say things like, “I could see why you might think that Google would go into our market. It’s a valid concern and we worry about it, too.

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Coull Entrepreneurs Get More Customers

InfoChachkie

Apologies: an incomplete draft of this article was inadvertently sent out previously via RSS. As noted in YouTubers Come Of Age – Google Scores A Solid Return On Its Video Development Fund , many YouTube personalities are sensitive to the nature of the ads associated with their content. Coull Offers Advertisers Video Skimlinks.

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32 Questions Developers May Have Forgot to Ask a Startup Founder

SoCal CTO

How will you be taking this to market? Often this ties to marketing support. See also - When to Use Facebook Connect – Twitter Oauth – Google Friend Connect for Authentication. Do you need to provide RSS? What’s different, special here? Where’s the mystery (see Matching Algorithm )? Other types of users? Administrators?

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32 Questions Developers May Have Forgot to Ask a Startup Founder

SoCal CTO

How will you be taking this to market? Often this ties to marketing support. See also - When to Use Facebook Connect – Twitter Oauth – Google Friend Connect for Authentication. Do you need to provide RSS? What’s different, special here? Where’s the mystery (see Matching Algorithm )? Other types of users? Administrators?