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10 Keys To Results With Social-Local-Mobile Marketing

Startup Professionals Musings

The world of marketing is changing faster than technology these days. Winning entrepreneurs have long since supplemented conventional print and video “push” marketing with digital online interactive “pull” marketing, and a while back added social-local-mobile ( SoLoMo ) to the mix. Proactively seek out win-win alliances.

Mobile 173
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CampaignEQ Aims At Better Mobile Marketing Attribution

socalTECH

Is that mobile cost-per-click, CPA ad, Facebook campaign, or Pinterest page actually translating into a customer? A new, Santa Monica startup, CampaignEQ , is hoping to help marketers better attribute increases in mobile customers and traffic to their marketing campaigns, with a new product. READ MORE>>.

Mobile 249
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LA Investor Backs Mobile App Developer Helping Taxis Fight Startups

socalTECH

To help those taxi companies, a Los Angeles investor-- Craton Equity Partners --has backed a mobile app developer called Flywheel , which is helping taxi companies arm themselves for the fight against those startups. Flywheel''s mobile app allows mobile users to hail a tax, and pay for a ride, all from their smartphone.

Mobile 185
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10 Reasons To Market Globally While Selling Locally

Startup Professionals Musings

The world of marketing is changing faster than technology these days. Winning entrepreneurs have long since supplemented conventional print and video “push” marketing with digital online interactive “pull” marketing, and a while back added social-local-mobile ( SoLoMo ) to the mix. Proactively seek out win-win alliances.

Marketing 107
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Perch Mobility Snags Funding For Scooter Charging Network

socalTECH

Los Angeles-based Perch Mobility, a startup that is developing portable charging "pods" aimed at helping professional chargers and scooter operators to bulk-charge scooters and e-bikes, says it has scored seed funding for its efforts. The company said the funding will go to expand coverage in "key strategic markets" across the U.S.,

Mobile 133
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Papaya raises $50M to give you a way to pay bills via its mobile app

TechCrunch LA

The company’s mobile application lets users take a photo of any bill and then its artificial intelligence-powered “bill-understanding technology” makes sure it gets paid (after a user has provided payment details, of course). has been an anomaly, with only 3% of bills being paid by a mobile device. In this respect, the U.S.

Mobile 208
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53 Questions Developers Should Ask Innovators

TechEmpower

” or “Are you developing for desktop, tablet, mobile, or all three?” Still, if you’re a business leader and your developers haven’t asked you these questions, look for a Fractional CTO to help navigate the critical early stage of development. Who’s helping you with fundraising?

Develop 520