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Why Your Marketing Campaign Sucks

Both Sides of the Table

Creating awareness for your brand and products is one of the lifebloods of technology startups yet in a world where so many companies are being created it becomes difficult to rise above the noise. Ever notice how some companies tend to be in the press all the time and your big new product launch struggled for inches?

Marketing 389
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10 New Venture Myths To Avoid Despite The Temptations

Startup Professionals Musings

The Critical 90 Days From Idea To Market ,” on the first steps that determine long-term success. Duffy emphasizes the often overlooked personal side of entrepreneurship, including balancing finances, relationships, and your health. Let your passion drive your cash flow projections. Moderate your optimism.

Startup 122
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7 Key Factors Obscure Your Customer Acquisition Costs

Startup Professionals Musings

As a business consultant and angel investor, I often ask for your own assessment of marketing ROI , or customer acquisition cost (CAC). While I realize that a high level of certainty in these numbers is an elusive goal, the value of doing the work, and benchmarking your business against competitors is well worth the effort.

Customer 100
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RingRevenue Creates A New Performance Marketing Revenue Channel

InfoChachkie

Value Prop Twitter Style : “Ringrevenue’s call performance marketing platform enables ad networks, agencies, advertisers & publishers to generate more inbound sales calls.”. In today’s market, so much focus is placed on transacting business online. Why aren’t there a half-dozen well-funded startups running up your tailpipe?

Marketing 209
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10 Early Business Strategies That Can Lead To Failure

Startup Professionals Musings

The Critical 90 Days From Idea To Market ,” on the first steps that determine long-term success. Duffy emphasizes the often overlooked personal side of entrepreneurship, including balancing finances, relationships, and your health. Let your passion drive your cash flow projections. Moderate your optimism.

Startup 127
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Why You Should Put Yourself Out There and Try New Products

Both Sides of the Table

They thought it was like MySpace and why did I need a MySpace page? In 2015 I opened up my Facebook page to the public. Here’s the thing: If you never try new product and new networks you’ll never learn anything. But how can you invest in technology unless you’re going to use the tools and understand them? Stay young.

Snapchat 150
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7 Scenarios Where A Business Plan Is Still An Asset

Startup Professionals Musings

The size of the document should be based on your style, but 10-20 pages or slides are usually more than adequate to outline even a complex business. Hopefully you know your friends and family better than I do, so you decide when a business plan is required. On the other hand, your mother probably won’t read one.