socalTECH

NOVEMBER 21, 2019

Irvine-based SurePrep , a developer of tax automation software and services for the professional tax return preparation market, has received what it calls a "significant" minority growth investment. The investment came from private equity investor Bregal Sagemount.

Invest 138

Invest Equity Software Help 138

socalTECH

MARCH 22, 2017

San Diego-based Lightpost Digital , a digital agency which provides online marketing services to local businesses, has raised a round of funding, the company disclosed this week. The funding came from Canal Partners and DWP Investments. The company is a spinout of Deal Current, and was founded in 2015.

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Services Marketing SEO Funding 113

TechCrunch LA

FEBRUARY 6, 2022

Last week, we talked about about the “de-stonkifying” of the market. The company’s stock tanked by more than 26 percent, representing a $230 billion reduction in market cap and a $31 billion drop in Zuckerberg’s personal net worth. Hello friends, and welcome back to Week in Review ! Image Credits: TechCrunch.

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Marketing Newsletter Technical Review News 246

Startup Professionals Musings

JANUARY 14, 2023

Ready to scale is when you have a proven product and a proven business model, about to expand to new geographies and markets. Most consulting services, like marketing, are not scalable, since they must be delivered by experts, and cloning experts is slow and expensive. Investors don’t invest in services startups.

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Tips Invest Startup Outsource 135

Both Sides of the Table

MAY 27, 2016

During the Q&A I was asked about how I make investment decisions in early-stage businesses. I know that sounds trite but it’s the best way I can describe my early-stage investments. If I don’t do both then it’s highly unlikely I will invest. I answered in the same way I always do so I thought I’d just write it publicly. “I

Invest 254

Invest Writing Pricing Metrics 254

SoCal Tech Calendar

AUGUST 10, 2021

Thursday, August 12, 2021 -- Entering the Japanese Market by Partnering With The Japan External Trade Organization (JETRO). Please join Biocom Los Angeles and the Japan External Trade Organization (JETRO) for a virtual webinar to learn how Life Science companies in the Greater LA area can enter the Japanese market. Biocom California.

Marketing 100

Marketing Study Organization Resource 100

socalTECH

NOVEMBER 11, 2021

Los Angeles-based BiasSync, which provides a service to help companies assess, measure and manage unconscious bias in the work environment, says it has named Robert Jordan as its Chief Revenue Officer. Jordan was previously Founder and CEO of investment banking firm Tribeca Capital Partners.

Invest 113

Invest Los Angeles Platform Services 113

Startup Professionals Musings

OCTOBER 26, 2020

The name “investment bank” somehow always sounded like a place where I could deposit my investments, and maybe even earn a little interest. Then I learned that these banks really negotiate investments and collect fees on the transactions, sort of like commercial banks do with loans to businesses. Very confusing.

Invest 144

Invest Entrepreneur Venture Capital Funding 144

Startup Professionals Musings

MAY 26, 2023

Every one of you business owners I know periodically introduces new products and services to sustain growth, fight off competitors, or take advantage of new technologies. The cost of any new product these days must include education and rollout marketing, perhaps equal or greater than the development costs. Incent these early.

Product 141

Product Services Technical Review Artificial Inteligence 141

Berkonomics

NOVEMBER 9, 2017

How many of us throw away marketing dollars because our paid efforts reach an audience that is much larger than the target or niche audience we need to reach? Whether it be for publications, social marketing, or even those once-necessary postal mailers, we have tools now that were not available just a few years ago. This is easy.

Marketing 266

Marketing Resource Advertising Social Media 266

socalTECH

FEBRUARY 20, 2020

Irvine-based SmartBug Media , a marketing agency which helps businesses with lead generation, has received a private equity investment from American Discovery Capital (ADC). Financial details of that investment were not announced. Ryan Malone is the founder and CEO of SmartBug Media. READ MORE>>.

Equity 113

Equity Media Invest Design 113

Berkonomics

MARCH 31, 2022

The obsolete marketing message. And both have become increasingly obsolete as new channels of reach have evolved, allowing direct and personal contact with our potential customers, and better yet, free and near–free forms of marketing just for the asking. Today’s marketing tools and methods. Revert to “old school” marketing.

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Marketing Customer Custom Tool 156

TechCrunch LA

JULY 29, 2019

When Stackin initially pitched itself as part of Techstars Los Angeles accelerator program two years ago, the company was a video platform for financial advice targeting a millennial audience too savvy for traditional advisory services.

Services 212

Services Mobile Platform Los Angeles 212

TechCrunch LA

JANUARY 25, 2022

The startup has received €50 million (just under $57 million at today’s rates) from the European Investment Bank, the funding arm of the European Union. It is not disclosing its valuation with this investment, but Alastair Westgarth said that this doesn’t rule out raising further funding from investors.

Invest 233

Invest Technology Startup Los Angeles 233

Startup Professionals Musings

SEPTEMBER 22, 2022

Great marketing is required to generate revenue and grow every business, especially new businesses which have no brand recognition nor loyal customer base. I also look for a commensurate portion of the plan describing the specific innovative marketing deliverables, beyond the traditional marketing items.

Marketing 133

Marketing Customer Custom Outsource Development 133

socalTECH

JANUARY 26, 2021

ServiceNow, the digital workflow and service management software developer which has operations in San Diego, said today that it has launched a new $100M investment fund, part of which will look at investments in San Diego.

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San Diego Invest Funding Equity 113

socalTECH

FEBRUARY 7, 2019

San Diego-based Power Digital Marketing , a digital marketing agency has raised a round of funding, from private equity investor Periscope Equity. Financial details of the investment were not announced. Power Digital Marketing is led by CEO Grayson Lafrenz and co-founder Robert Rodrigues. READ MORE>>.

Marketing 113

Marketing SEO Funding Social Media 113

Startup Professionals Musings

AUGUST 22, 2021

Every business I know is intimately familiar with outbound marketing, or pushing your message out to customers through email, newspaper, and television advertising. Only a few really understand the process and value of inbound marketing, for pulling customers to your brand. Pull marketing is less expensive than push marketing.

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Customer Custom Marketing Social Media 172

socalTECH

MAY 30, 2019

Los Angeles-based Mission , a startup providing managed services and consulting for Amazon Web Services, has raised $15M in a funding round, from private equity investor Great Hill Partners. According to Mission, it will use the new funding to expand its team, technology, system, and go-to-market. READ MORE>>.

Services 133

Services Southern California Web Equity 133

Startup Professionals Musings

FEBRUARY 24, 2019

Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. First of all, Seth Godin pointed out a long time ago that viral marketing does not equal word-of-mouth. Develop viral content. Seed viral activity.

Marketing 107

Marketing Invest SEM Startup 107

socalTECH

MAY 21, 2020

Los Angeles-based private equity investor K1 Investment Management said this morning that it has entered into an agreement to sell San Diego-based FMG Suite to another private equity ivnestor, Aurora Capital Partners. Financial terms of the deal were not announced.

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San Diego Invest Equity Los Angeles 113

socalTECH

OCTOBER 11, 2017

Japanese entertainment firm Akatsuki has launched a brand new, Los Angeles-based entertainment fund, called the Akatsuki Entertainment Technology Fund (AET Fund) , which will invest in augmented reality and other entertainment technology, the Japanese company announced on Tuesday.

Entertainment 124

Entertainment Invest Funding Content 124

Startup Professionals Musings

MAY 21, 2022

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. marketing is not zero marketing. Real customers.

Marketing 127

Marketing Framework Social Media Media 127

Startup Professionals Musings

JULY 20, 2020

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. His professional background includes having held marketing-executive roles at big companies as well as startups. Email marketing. Direct mail marketing. One of these experts, David T.

Customer 146

Customer Custom Marketing Startup 146

socalTECH

MARCH 11, 2019

Los Angeles-based private equity investor K1 Investment Management has acquired Digital Pharmacist , a software development firm which helps pharmacists manage refill reminders and other marketing. Digital Pharmacist says it provides its services to over 7,500 pharmacists. The deal was worth $125M.

Invest 113

Invest Newsletter Social Media Equity 113

socalTECH

APRIL 24, 2019

San Diego-based Perspectium , which develops software for service management integration, has raised $8M in its Series B funding round, according to the firm. The investment came from TVC Capital. According to Perspectium, the new funding will help it continue expansion to global markets, and launch new products. READ MORE>>.

Services 113

Services Tool San Diego Software 113

Berkonomics

JUNE 29, 2017

If you have been following our recent insights, you’ll be up to speed knowing that professional investors negotiate tough terms, from provisions of control over asset acquisition, eventual sale of the company, future investments, forced co-sale when others attempt to sell their shares and more.

Invest 243

Invest Entrepreneur Sales Startup 243

TechCrunch LA

MAY 3, 2022

She worked on Wall Street as an investment banker for a few years in New York before returning to Houston with a job in energy. The other side of the business is a new monthly subscription service for stylists that helps them market their handcrafted wigs, beauty and other digital products and services. Remember Mary J.

Tool 179

Tool Customer Custom Marketing 179

Both Sides of the Table

AUGUST 11, 2021

Most of these startups spend the lion’s share of their marketing budget in today’s social media channels: Facebook, Twitter, Reddit, Snap, TikTok and so on because?—?no founders, marketers, investors?—?and Why Did I Invest in Trust? no surprise?—?that’s that’s where the customers are.

Product 424

Product Platform Advertising Acquisition 424

Startup Professionals Musings

MARCH 19, 2022

With the power of the Internet, and the impact of the recent pandemic , the world of business services, such as accounting and marketing, have gone more and more remote. Yet the value of real relationships, as with consumer customers, has become critical to your business services growth and success.

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Services Technical Review Social Media Case Study 121

Both Sides of the Table

MARCH 14, 2013

Mostly it’s because your marketing campaigns suck. Or more directly – they are likely narcissistic resuscitations of your newest features or bragging points that nobody but your marketing team and your mom care about. They are an investment bank that targets the technology & media sectors. It’s brilliant.

Marketing 389

Marketing Press Blogging Startup 389

socalTECH

FEBRUARY 6, 2018

Los Angeles-based private equity investor Brentwood Associates announced this morning that it has made an investment in Credentials Solutions , a provider of software-enabled transcript, verification and parking services to the higher education market. Size of the investment was not announced.

Brentwood 113

Brentwood Invest Equity Education 113

socalTECH

OCTOBER 15, 2014

Aliso Viejo-based H3 Financial Services , a developer of web-based software for managing consumer finance and billing for the dental and veterinary market, has scored a Series A investment. Size of the investment was not announced. H3 Financial Services is led by Joe Simrell. READ MORE>>.

Services 147

Services Funding SaaS Equity 147

L.A. Business Journal

FEBRUARY 6, 2018

Middle-market private equity firm Brentwood Associates in Sawtelle announced on Feb. 6 an investment in Credentials Solutions, a technology company that provides business services to the higher education sector. The amount invested was not disclosed.

Brentwood 100

Brentwood Invest Education Equity 100

Southern California Edison Blog

DECEMBER 8, 2021

By leveraging managed network services , startups can offload time-consuming maintenance tasks and strengthen their IT infrastructure to increase their competitiveness. . Since tech startups have more limited budgets compared to larger companies, making decisions around where to invest resources can be difficult. were phishing attacks.

Networking 97

Networking Services Startup Resource 97

Startup Professionals Musings

FEBRUARY 19, 2023

The common reason given is that this prevents any competitor from stealing their idea and beating them to market. If there really are no competitors, then there is likely no market opportunity, or you haven’t looked yet. The time to build investor relationships is before you need the investment. Get competitors to surface early.

Marketing 105

Marketing Startup Search Engine Optimization Ideas 105

Both Sides of the Table

SEPTEMBER 10, 2021

With the enormous changes to our economies and financial markets?—?how how on Earth could the venture capital market stand still? One of the most common questions I’m asked by people intrigued by but also scared by venture capital and technology markets is some variant of, “Aren’t technology markets way overvalued?

Venture Capital 471

Venture Capital Writing Invest Pricing 471