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7 Ways To Improve Return On Your Marketing Investment

Startup Professionals Musings

Indeed, while the rules and technologies for lead generation have changed, Forrester and other experts still see it as the most effective way for businesses with limited budgets to maximize their return on marketing investment (ROI). One of these experts, David T. Cold calling.

Marketing 114
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Stacking Up The Online Film Submission Sites

socalTECH

Summary: Amazon.com's own entry into the online movie contest business, Amazon Studios said it will award $2.7 Summary: Openfilm has its own warchest of film financing dollars as part of its online movie competition site, saying in April that it would invest $1M into independent filmmakers who are selected through the online community.

Sites 217
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10 Preparation Steps to Win an Angel Investment

Startup Professionals Musings

In today’s world, if you don’t have a web site up and running, you will not be perceived as a real company. Investors routinely go to candidate web sites to get a feel for the tone and scope of the company, as well as its maturity and offerings. Build an investor presentation and summary.

Invest 99
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I Just Invested in @Burstly, a Mobile Ad Management Company

Both Sides of the Table

I’m very pleased today to announce that I invested, on behalf of GRP Partners, in Burstly alongside Rincon Venture Partners , an early stage VC in Southern California whith whom we love to work (and were our co-investors on RingRevenue ). Naturally I’m excited about this investment or I wouldn’t have done it.

Mobile 282
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7 Startup Marketing Strategies To Bring In Customers

Startup Professionals Musings

Indeed, while the rules and technologies for lead generation have changed, Forrester and other experts still see it as the most effective way for businesses with limited budgets to maximize their return on marketing investment (ROMI). One of these experts, David T. Cold calling.

Custom 146
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8 Errors To Avoid In Your First Minute With Investors

Startup Professionals Musings

Customers still buy from people, and investors invest in you and your team, more than the solution. You shouldn’t expect to get an investment commitment in the elevator, or close a customer deal in the first minute. For investors, an executive summary of your plan is appropriate. Highlight the solution more than the team.

Sample 127
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Why you should never have a data room — the most counter-intuitive fund-raising advice you’ll ever…

Both Sides of the Table

Or if you’re a VC raising from LPs you have to list all of your deals, your investment value, your carrying value, your multiples, your IRRs, TVPIs, DPIs, etc along with net cashflows plus your previous LPAs. These collective sets of documents form the basis of what somebody looking at investing would call “financial due diligence.”

Funding 336