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Why Your Marketing Campaign Sucks

Both Sides of the Table

Mostly it’s because your marketing campaigns suck. Or more directly – they are likely narcissistic resuscitations of your newest features or bragging points that nobody but your marketing team and your mom care about. Plus they run conferences with the top people (which is another form of POV marketing by the way).

Marketing 389
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Web Second, Mobile First

Both Sides of the Table

The titles were: Mobile First, Web Second. Mobile First, Web Second (continued). I know that they really impacted an entire cohort of startups because every company that was coming to pitch me businesses was (is) saying, “I’m a ‘mobile first’ company.” The power of large screen real estate.

Web 334
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Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

But being best-in-class at online marketing is also a sine qua non to standout from your peer group. The starting point of product IS marketing, which is what a lot of young entrepreneurs that never studied business don’t realize. Online marketing uses techniques for driving promotion and place.

Marketing 379
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Proven | Founder Interview with Pablo Fuentes. Job Markets, & The Future of Mobile

Tech Zulu Event

Pablo joins TechZulu and talks about Proven, job markets, and the future of mobile. PF: For Candidates it’s a mobile job search and applications. So a lot of folks who are not spending a lot of time in front of a computer and use their mobile or tablet more than their computer. Or is it just mobile or tablet only?

Mobile 86
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7 Lessons On How Startups Use Social Media To Succeed

Startup Professionals Musings

For some customers and many investors, a heavy focus on social networks and viral marketing may be a negative, rather than a positive. A balance of conventional and social communication and marketing is always advised. Communication and writing skills are required. Attracting key stakeholders requires sensitivity.

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Technical Advisors: Every Startup Needs One

TechEmpower

Specifically, they should know about, and help with: Asking and answering the 53 Questions Developers Should Ask Innovators Knowing when and how to bring on development talent ( Hiring Developers Before Product/Market Fit? , Please write us at blog@techempower.com ! innovation

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Optimizing Websites, Social Media and Mobile Devices: Risk and Reward in the Wild West of Technology

SoCal Tech Calendar

Thursday, February 16, 2012 -- Optimizing Websites, Social Media and Mobile Devices: Risk and Reward in the Wild West of Technology. ebsites are becoming more interactive and mobile applications are impacting brand awareness and sales. Do you wonder how to best utilize your mobile applications to improve your business and brand?