Startup Professionals Musings

OCTOBER 19, 2016

The cost of entry to the entrepreneur lifestyle is at an all-time low, but the challenge of winning and success is at an all-time high. Anyone can build a new web site, or publish a smartphone app for a few thousand dollars, but getting market penetration requires a lot more. People who shape the future, like Steve Jobs, do this.

Entrepreneur 103

Entrepreneur Social Network SpaceX Ideas 103

Startup Professionals Musings

JUNE 13, 2015

Entrepreneurs and startups often ask if they should select only social media for marketing, or stick with digital media, or just count on traditional media. Social media as a marketing tool is here to stay, and is now widely accepted. Don’t try to tackle all 20 major categories of digital social media at once.

Social Media 108

Social Media Media Marketing Resource 108

socalTECH

APRIL 14, 2010

Our interview this morning is with Lolita Carrico, founder of Gloss Network for Women (www.mygloss.com), an online network of sites focused on women. What is Gloss Network? That's where the initial idea came for Gloss Network. Those are our three biggest categories as far as sponsorship and readership. READ MORE>>.

Networking 230

Networking Social Media Startup Search Engine Optimization 230

Startup Professionals Musings

SEPTEMBER 13, 2020

The cost of entry to the entrepreneur lifestyle is at an all-time low, but the challenge of winning and success is at an all-time high. Anyone can build a new web site, or publish a smartphone app for a few thousand dollars, but getting market penetration requires a lot more. People who shape the future, like Steve Jobs, did this.

Entrepreneur 143

Entrepreneur Social Network SpaceX Ideas 143

Startup Professionals Musings

DECEMBER 1, 2013

Entrepreneurs and startups often ask if they should use social media for marketing, digital media, or traditional media. The place to start today is if your company only uses traditional media for marketing, or no marketing. Don’t try to tackle all 20 major categories of digital social media at once.

Social Media 103

Social Media Media Marketing Startup 103

Startup Professionals Musings

APRIL 3, 2015

By most definitions of the term, an entrepreneur is someone who starts a new business, incorporating innovative changes to existing products, services, business models, and creating new markets. One way of identifying the right characteristics and approaches is to take a hard look at entrepreneurs who have done it.

Entrepreneur 101

Entrepreneur Resource Social Network SpaceX 101

Startup Professionals Musings

JANUARY 12, 2014

By most definitions of the term, an entrepreneur is someone who starts a new business, incorporating innovative changes to existing products, services, business models, and creating new markets. One way of identifying the right characteristics and approaches is to take a hard look at entrepreneurs who have done it.

Entrepreneur 114

Entrepreneur Resource Social Network SpaceX 114

Startup Professionals Musings

AUGUST 9, 2023

When entrepreneurs introduce new products to the market, their passion and conviction often leads them to assume that every potential customer will see the immediate need and value, and will quickly adopt the solution. In today’s information overload, marketing is everything. Use every marketing channel available.

Case Study 89

Case Study Customer Custom Study 89

Startup Professionals Musings

DECEMBER 23, 2017

Entrepreneurs and startups often ask if they should select only social media for marketing, or stick with digital media, or just count on traditional media. Social media as a marketing tool is here to stay, and is now widely accepted. Don’t try to tackle all 20 major categories of digital social media at once.

Media 59

Media Marketing Social Media Resource 59

Startup Professionals Musings

NOVEMBER 15, 2020

When entrepreneurs introduce new products to the market, their passion and conviction often leads them to assume that every potential customer will see the immediate need and value, and will quickly adopt the solution. In today’s information overload, marketing is everything. Use every marketing channel available.

Case Study 174

Case Study Startup Customer Custom 174

Both Sides of the Table

DECEMBER 16, 2009

This is part of my new series on what makes an entrepreneur successful. I originally posted it on VentureHacks , one of my favorite websites for entrepreneurs. Thinking out loud – I’m sure that’s important for entrepreneurs as well. He told me that when the markets soured they were no longer hot.

Entrepreneur 306

Entrepreneur Startup Outsource Development Customer 306

Startup Professionals Musings

OCTOBER 25, 2017

By most definitions of the term, an entrepreneur is someone who starts a new business, incorporating innovative changes to existing products, services, business models, and creating new markets. One way of identifying the right characteristics and approaches is to take a hard look at entrepreneurs who have done it.

Entrepreneur 56

Entrepreneur Resource Social Network SpaceX 56

Startup Professionals Musings

OCTOBER 2, 2013

If you are an entrepreneur today, and not using social media to promote your business, you are missing out on a huge opportunity. For some customers and many investors, a heavy focus on social networks and viral marketing may be a negative, rather than a positive. ROI entrepreneur startup metrics social media business'

Social Media 101

Social Media Media Entrepreneur Metrics 101

Startup Professionals Musings

AUGUST 10, 2022

Thus, in my mentoring of potential technical entrepreneurs who have a real passion for their technology, I often recommend that they find a co-founder who can manage the marketing and execution elements of the new venture. Many smart people I know fall into the category of “idea” people.

Mentor 133

Mentor Startup Customer Custom 133

Startup Professionals Musings

MARCH 25, 2012

You have probably heard plenty of times that being an entrepreneur is a risky business, and investors talk all the time about reducing the risk. Here is my own priority list of key risk drivers that every entrepreneur and every investor should evaluate and minimize in starting a business: Team experience and depth risk.

Entrepreneur 108

Entrepreneur Examples Social Network Marketing 108

Both Sides of the Table

FEBRUARY 21, 2010

One of the investment themes I’ve been focused on in the past 3 years has been Performance-Based Marketing. When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. But of course Google eventually became the massive winner in this category.

Advertising 284

Advertising Invest RSS CPC 284

Startup Professionals Musings

AUGUST 5, 2013

If you are in this category, first know that you are not alone, but then you need to take a look at the advice given by Patricia Sigmon in her book “ Six Steps to Creating Profit: A Guide for Small and Mid-Sized Service-Based Businesses.” Raise the marketing bar. Today, marketing is all about immediacy. Mix things up.

Entrepreneur 93

Entrepreneur Startup Outsource Development Sales 93

Startup Professionals Musings

OCTOBER 23, 2012

Entrepreneurs and startups often ask if they should use social media for marketing, digital media, or traditional media. The place to start today is if your company only uses traditional media for marketing, or no marketing. Don’t try to tackle all 20 major categories of digital social media at once.

Media 92

Media Social Media Marketing Resource 92

Startup Professionals Musings

OCTOBER 4, 2019

By most definitions of the term, an entrepreneur is someone who starts a new business, incorporating innovative changes to existing products, services, business models, and creating new markets. One way of identifying the right characteristics and approaches is to take a hard look at entrepreneurs who have done it.

Resource 97

Resource Entrepreneur Social Network SpaceX 97

Both Sides of the Table

OCTOBER 1, 2009

In my previous post, The VC Ice Age is Thawing (for now) I wrote about the reasons why the VC market came to a screeching halt in September 2008 and remained largely shut until at least April 2009. There are now signs the VC market has gathered pace meaning it’s a great time to be fund raising. This is one book-end of the cycle.

Venture Capital 255

Venture Capital Marketing Startup Social Network 255

TechCrunch LA

NOVEMBER 4, 2019

The second phase was the emergence of influencer marketing, or connecting those influencers to brands to leverage their audiences … Now that influencer marketing has become an established part of the marketing playbook, we are in phase three: tools to help influencers further monetize their influence, like Cameo, and then manage their lives.”.

Platform 170

Platform Marketing Tool Venture Capital 170

socalTECH

JULY 24, 2018

The categories that are at the center of that fight are transportation electrification, the nexus of energy and digital tools for a sustainable city, including blockchain and fintech solutions, Internet-of-Things, etc. California is one of the biggest markets in the world. That's the spirit of what we're trying to tap into.

Competition 100

Competition Incubator Startup Ideas 100

Both Sides of the Table

JUNE 28, 2018

My friend Michael Broukhim, founder & co-CEO of FabFitFun and I recently had a catch-up meeting for 3-miles on the Santa Monica “Bird Trail” No company has ever elicited so many questions by friends, colleagues, entrepreneurs, fellow VCs and journalists as has Bird, the company that pioneered the electronic scooter as a service market.

Santa Monica 256

Santa Monica Funding Startup Course 256

InfoChachkie

JULY 26, 2010

Entrepreneurs can emulate de la Guerra’s strategy and make their adVenture appear far larger than reality and thus increasing its influence and market reach while discouraging competitive threats by creating an industry alliance. This last category proved to be especially lucrative. free weekly Infochachkie articles!

Entrepreneur 168

Entrepreneur Santa Barbara Startup Conference 168

Startup Professionals Musings

NOVEMBER 11, 2018

The cost of entry to the entrepreneur lifestyle is at an all-time low, but the challenge of winning and success is at an all-time high. Anyone can build a new web site, or publish a smartphone app for a few thousand dollars, but getting market penetration requires a lot more. People who shape the future, like Steve Jobs, do this.

Entrepreneur 86

Entrepreneur Social Network SpaceX Ideas 86

Both Sides of the Table

AUGUST 24, 2010

What Quora has done is wrap social networking around Q&A with the more clever next-gen UX I’ve seen. I wrote the following answer: “I have always believed that UGC (user generated content) website users fall into three categories that follow the 1/9/90 rule. But perhaps the lurker category is smaller.

Technical Review 294

Technical Review Writing Content Sites 294

Startup Professionals Musings

JUNE 18, 2011

If you are an entrepreneur today, and not using social media to promote your business, you are missing out on a huge opportunity. For some customers and many investors, a heavy focus on social networks and viral marketing may be a negative, rather than a positive. But, contrary to what most people preach, it isn’t entirely free.

Social Media 93

Social Media Media Entrepreneur Platform 93

socalTECH

MAY 30, 2019

Richards--a serial entrepreneur who has been involved in a number of technology companies here, including NTI Group (sold to Blackboard), Internships.com, MP3.com, All of this has fundamentally changed the efficiency of the market, with prices anywhere from fifty to seventy-five percent lower. That's been very effective.

Content 193

Content Social Network Coach Help 193

socalTECH

AUGUST 8, 2018

Dave Fink: Postie is a building a technology platform with a mission of making direct mail marketing behave as easily and dynamically as your favorite, programmatic channels. That distributed print cloud enables a speed of iteration that most marketers would not expect is possible. What is a print cloud?

CTO Hire 100

CTO Hire Artificial Inteligence Technical Review Marketing 100

Tech.Co

MAY 31, 2023

Launching and growing a startup is one of the biggest missions an entrepreneur can undertake. Yet, with so many tools vying for the attention of business owners, navigating the over-saturated market can be overwhelming. Its network speed is decent too, but its use is restricted to the US, Germany, Canada, and the Netherlands.

Tool 128

Tool Startup Software Review Technical Review 128

socalTECH

AUGUST 27, 2014

We spoke with one of those companies-- El Segundo-based ConsumerTrack (www.consumertrack.com)--which is a $30M, bootstrapped an online marketing company which is driving millions of customers to big name, financial customers. Brett Rossman: ConsumerTrack is a performance-based, online marketing company.

Startup 239

Startup El Segundo Marketing Media 239

socalTECH

OCTOBER 11, 2016

We take a really friendly, Shark Tank approach that promotes young entrepreneurs, and lets them pitch to a group of seasoned investors and venture capitalists on a panel, and where they not only get an actual investment, but also go through a retail challenge, to get consumer feedback. How did you get involved with angel investing, initially?

Startup 100

Startup Entrepreneur Invest Competition 100

Startup Professionals Musings

SEPTEMBER 8, 2018

In fact, I often have to tell aspiring entrepreneurs that their inventions have zero value, at least not until they are put in the context of a business plan, with qualified people committed to executing the plan. Early-stage ideas fall in the same category. Experts and market research agree you are first. Don’t get me wrong.

Technical Review 86

Technical Review Patents Ideas Journal 86

Both Sides of the Table

MAY 21, 2011

They get marketed as such. Will that be enough or will high churn rates creep in, new toys be introduced into the market, new time sucks pulling user attention away? Why had it endured though market machinations and become this year’s darling IPO? Not improving your life or business. Not solving a real problem.

Startup 309

Startup Cloud Computing Venture Capital Marketing 309

InfoChachkie

SEPTEMBER 3, 2013

Entrepreneurs seeking funding should emulate Addie''s efficient and focused pursuit of perfection. When securing funding, entrepreneurs must balance the desire for perfection with the urgent need to ensure the process is efficient. I asked Chris which of these categories he felt most consistently grabbed investors'' attention.

Product 208

Product Yammer Technical Review Google 208

Both Sides of the Table

MARCH 17, 2010

We have many seasoned entrepreneurs who have built successful companies here and made a lot of money for investors and themselves. I like to repeat the mantra, “necessity is the mother of all invention,&# meaning that because investors have this expectation you find entrepreneurs that focus on nearer term monetization.

Company 290

Company Companies Technology Startup 290

Both Sides of the Table

JANUARY 14, 2014

But my specific point is that while everybody is busy telling you that “kids don’t use email” or “email is dead” I have actual data from portfolio company CEO’s showing the efficacy of email as a communication and marketing channel. Here are some representative rates that we’re seeing by category.

Email 339

Email SaaS Venture Capital Google 339