Startup Professionals Musings

MAY 21, 2022

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. marketing is not zero marketing. Real customers.

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Marketing Framework Social Media Media 127

Both Sides of the Table

NOVEMBER 13, 2014

Let me start with the news that I’m excited to share with you. Thus began my marketing campaign. As a firm we start by wanting to attract future partners who have worked at startups before and have developed a competence which might be marketing (Greg) or product and CEO experience (Kara) plus amazing Biz Dev experience (Hamet).

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Venture Capital Startup Outsource Development CitySearch 408

socalTECH

DECEMBER 22, 2017

In this solo episode we meet up with Nick Co-Founder and Co-CEO and talk about Thrive Market, affordable healthy living, learning how to mange 'insane' growth, giving back, providing engineers a good reason to migrate south to Los Angeles, and as an entrepreneur solving a problem you care about. www.collective-genius.com.

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Manhattan Beach Marketing Southern California Santa Monica 113

Tech.Co

JUNE 5, 2024

We round up seven grants that you should know about right now – including their eligibility criteria and funding amount. Learn more about the CO-100, and apply here 2. Learn more about the Creative Business Boost Initiative and apply here 4. Learn more about the Verizon Small Business Digital Ready and apply here 5.

Coach 141

Coach News Funding Design 141

Both Sides of the Table

MARCH 15, 2014

.” I have been weighing in slowly on the topic over the past few weeks on Twitter but have avoided writing a blog post about it until now. I have thought a lot about anonymity over the years and actually have enjoyed debating the topic with those passionate about anonymity’s benefits because of course that’s how I learn.

Technical Review 329

Technical Review Blogging Examples Startup 329

socalTECH

FEBRUARY 4, 2013

spends hundreds of millions of dollars on a media property, runs it for about seven years, and then decides to unload that same property for a fraction of the price it paid to a Southern California technology--not media--company. How about IGN ? Local technology firms here actually look to be the home to quite a few of News Corp.'s

News 159

News Southern California Sales Los Angeles 159

Both Sides of the Table

JANUARY 14, 2014

Tech news keeps proclaiming “phone calls are dead,” which is useful except that the data suggests the exact opposite. It’s precisely why Twitter now sends you regular emails telling you who has followed you, what your most popular Tweets are, new users suggestions, etc. Calls are changing but not dying.

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Email SaaS Venture Capital Google 339

Both Sides of the Table

AUGUST 14, 2011

I agreed to do the interview because the story was about what other companies can learn rather than about airbnb in particular. In a nutshell – I think airbnb eventually got to the right place and I was impressed with the letter their founder Brian Chesky wrote and their new commitment to safety and damages.

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Startup Professionals Musings

MARCH 5, 2021

We see evidence in the news every day of these irresistible forces of change, like the pervasive global penetration of the Internet, the impact of terrorist activities even to peaceful countries, the power of social media in building business relationships, and the depletion and pollution of natural resources. Stakeholder power.

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Marketing Startup Entrepreneur Social Media 135

Both Sides of the Table

JUNE 27, 2011

The following are some lessons I learned about early-stage startup marketing. Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.). The truth is that we work in a very small, tight-knit industry and news & plans spread fast.

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Marketing Startup Press Technical Advisors 380

TechCrunch LA

AUGUST 24, 2020

Amanda Milligan is the marketing director at Fractl , a prominent growth marketing agency that’s helped Fortune 500 companies and boutique businesses alike earn quality media coverage, backlinks, awareness and authority. Amanda Milligan. Contributor. Share on Twitter. More posts by this contributor. Choosing the right content idea.

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Content SEO Tips Ideas 218

Tech.Co

MAY 16, 2024

Verifying Get the latest tech news, straight to your inbox Don't miss out on the top business tech news with Tech.co's weekly highlights reel Please fill in your name Please fill in your email Subscribe By signing up to receive our newsletter, you agree to our Privacy Policy.

Design 225

Design Commerce Entrepreneur News 225

Tech.Co

MAY 9, 2024

Learn more about the SBIR grant, and how to apply here. Learn more about the STTR grant, and how to apply here. Learn more about WOSB, and how to apply here. Learn more about the 8(a) business development program, and how to apply here. Learn more about the HUBZone program, and how to apply here.

Outsource Development 207

Outsource Development Technical Review Research Writing 207

Startup Professionals Musings

JANUARY 31, 2022

As an investor, I sometimes see CEOs who negotiate to send their VP of Marketing to talk. Yager asserts that being able to speak in public is one of the five key business skills that can make or break your company, whether you are a new startup or an entrepreneur who's been around for many years.

Marketing 113

Marketing Entrepreneur Customer Custom 113

Both Sides of the Table

JUNE 3, 2010

Paul Graham and the folks over at YCombinator have done much to reenergize early-stage entrepreneurship and encourage the creation of many new and innovative startups including DropBox, Posterous, Loopt, Justin.TV, Scribd and many others. They also gave us Hacker News , which for me was a welcome addition for discovering tech stories.

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News Tips Blogging Writing 258

SoCal CTO

APRIL 2, 2012

The problem is you don't yet have product/market fit, and until you do, you don't really know what to build. You may end up hiring these people eventually and you'll know more about them when you do. These companies are very early-stage and definitely have not shown product/market fit. They need to determine product/market fit.

CTO Hire 205

CTO Hire Outsource Development CTO Coach Develop 205

socalTECH

JANUARY 18, 2011

This morning, Pasadena-based Perfect Market (www.perfectmarket.com) announced a new, $9M round of funding for the firm's technology, which is used to help publishers monetize their content. When you see a story from the LA Times, you know there is a certain level of quality, and that it's written by a news publication you know about.

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Marketing Funding Content Writing 232

Both Sides of the Table

JANUARY 12, 2014

Yesterday I wrote a post about “ growth hacking ” and why I thought it was wrong that people were hating on the term unnecessarily. But being best-in-class at online marketing is also a sine qua non to standout from your peer group. Online marketing uses techniques for driving promotion and place.

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Marketing Startup SEM SEO 379

InfoChachkie

NOVEMBER 5, 2012

However, many people are not aware that prior to entering academia, Steve was a wily and creative marketing entrepreneur. As the VP of Marketing, Steve inherited a department of 14people that was burning $4M annually. Despite these abundant resources, the team's ineffectiveness was reflected by the company's dismal 11% market share.

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Marketing Startup Sales Customer 271

Tech.Co

MARCH 10, 2022

Amazon could substantially expand their dominance over the ecommerce market, as the Seattle-based tech giant has announced the acquisition of Veeqo, a UK-based ecommerce startup. Fortunately, an investor in Veeqo confirmed the deal earlier this week, and now we've got a bit more information about what the deal entails.

Startup 128

Startup News Acquisition Platform 128

Both Sides of the Table

MARCH 1, 2016

At the Upfront Summit in early February, we had a chance to have many off-the-record conversations with Limited Partners (LPs) who fund Venture Capital (VC) funds about their views of the market. Some 75% of LPs polled said they are concerned about investment pace, burn and valuations; for now, only 6% seem “deeply concerned.”

Venture Capital 150

Venture Capital Capital Marketing Seed Funding 150

TechCrunch LA

NOVEMBER 10, 2018

Jason Rowley is a venture capital and technology reporter for Crunchbase News. The SaaS VC gap: China & other markets trail the US. Crunchbase News recently profiled a selection of U.S. And there’s still about eight weeks left to go before it’s New Year’s Eve. Contributor. More posts by this contributor.

Venture Capital 231

Venture Capital SaaS News Los Angeles 231

Xconomy

JUNE 14, 2019

The US Federal Trade Commission wants yet more information about the buyout, and overseas, the UK Competition and Markets Authority opened a separate investigation. This past week, antitrust regulators once again delayed Roche’s planned $4.8 billion buyout of gene therapy developer Spark Therapeutics (NASDAQ: ONCE ).

News 97

News Competition Acquisition Report 97

Both Sides of the Table

JANUARY 26, 2013

Understanding “The Funding Angle” I sit at enough board meetings to hear conflicting advice given to entrepreneurs about how to handle PR and announcements at startups. But first you need to know about Reg D filings. If you believe you have a market-leading position in your product space I would worry a bit less about it.

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Startup Funding News Press 355

Tech.Co

JULY 13, 2023

Verifying Get the latest tech news, straight to your inbox Don't miss out on the top business tech news with Tech.co's weekly highlights reel Please fill in your name Please fill in your email Please verify before subscribing.

Artificial Inteligence 115

Artificial Inteligence ChatGPT Generative AI Technical Review 115

Xconomy

MARCH 29, 2019

A week after the failure of Biogen’s Alzheimer’s drug aducanumab , the ripple effects are still being felt—and not just by Biogen, which lost billions of dollars in market value in a flash.

News 67

News Marketing San Diego Company 67

Tech.Co

JUNE 24, 2022

Tech companies like Coinbase, for instance – an exchange for blockchain -secured currencies like Bitcoin – reneged on offers due to “current market conditions and ongoing business prioritization efforts.”. Get all the latest tech news straight to your inbox. A False Start. Sign up for Tech.co's newsletter today.

Technical Review 133

Technical Review Company Companies Startup 133

Berkonomics

APRIL 1, 2021

We are not always smart about the market or the product. We may miss the context of the times and come to market too soon or too late. We might not have researched the market diligently or used a focus group or other market research. Early market experience can cause a need to pivot.

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Resource Research Class News 156

TechCrunch LA

JUNE 7, 2018

A lot of the features in the past on scooters were made for the consumer market,” Sun said. Not for the shared, heavy-duty markets.”. Lime, which also has its pedal-assist electric bikes out and about in the LA area, says this is the first multimodal transportation service in LA.

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Santa Monica Los Angeles News Design 227

Startup Professionals Musings

OCTOBER 10, 2021

Unfortunately, for most solution markets, early adopters represent only 10 to 15 percent of the total opportunity, so it’s easy to get mislead on the real requirements of mainstream customers. The good news is that early adopters are never reluctant to sign up as beta customers and will provide you early feedback on product quality.

Customer 117

Customer Custom Technical Review Product 117

Startup Professionals Musings

SEPTEMBER 3, 2017

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. marketing is not zero marketing. Real customers.

Advertising 66

Advertising Marketing Startup Framework 66

Xconomy

MARCH 16, 2017

It impacted how we learned about and processed the news—and fake news—of the national elections. 2016 will be remembered for many things, not least as the year that AI and machine learning stepped into the technological and cultural spotlight.

Artificial Inteligence 72

Artificial Inteligence Marketing News Technology 72

TechCrunch LA

JULY 19, 2022

In terms of growth, it took Ghost about 90 days to reach its first $1 million in gross merchandise volume and then 180 dates to get to its first $1 million GMV day, Kaplan said. The company has about 20 job openings in the areas of full-stack engineers, data analysts and data science. That’s our vision.”.

Product 191

Product Funding Technical Review Equity 191

Startup Professionals Musings

MARCH 14, 2022

With the ITRC 2021 End-of-Year Data Breach Report revealing a 68 percent increase in stolen sensitive personal information, there is a growing population out there worried about all the people intent on hurting them. Market your solution and user benefits, not the mysterious technology behind it.

Customer 137

Customer Custom Technical Review Symantec 137

Tech.Co

FEBRUARY 16, 2024

Grants can be used at the discretion of the business owner – from marketing to onboarding and beyond, but winners need to use the funds as they pledged to in their application. Read on to find a financing option that suits you, whatever your business's specialism, needs, and financial profile, or jump to a specific funding type below.

Technical Review 193

Technical Review Software Review Startup Competition 193

Startup Professionals Musings

JANUARY 23, 2015

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. marketing is not zero marketing. Real customers.

Marketing 100

Marketing Social Media Framework Media 100

Startup Professionals Musings

FEBRUARY 18, 2013

I see two pitfalls with any concerted focus on early adopters; first, the size of this group may not be as large as you think, and secondly, their feedback may lead you directly away from your real target market of mainstream customers. Witness the market struggle for 3DTV acceptance over the past couple of years. Marty Zwilling.

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Marketing News Pricing High Tech 96