socalTECH

MARCH 21, 2012

Los Angeles-based PromoJam , a developer of enterprise, social marketing tools, has raised $1.2M According to the company, the new round will go towards growing its social marketing software, plus expansion of sales and marketing. in a Series A investment, the firm said today.

Social Network 183

Social Network Los Angeles Tool Software 183

Both Sides of the Table

OCTOBER 1, 2009

In my previous post, The VC Ice Age is Thawing (for now) I wrote about the reasons why the VC market came to a screeching halt in September 2008 and remained largely shut until at least April 2009. There are now signs the VC market has gathered pace meaning it’s a great time to be fund raising. This is one book-end of the cycle.

Venture Capital 255

Venture Capital Marketing Startup Social Network 255

socalTECH

MAY 10, 2013

Four years ago, Los Angeles-based Adly (www.adly.com) launched to much fanfare as one of the first local startups to tie into the brand-new, Twitter micro messaging platform. We''re the leading social advertising platform that leverages celebrity relationships. Walter Delph: Marketers are still figuring this out.

Social Media 237

Social Media Advertising Media Metrics 237

socalTECH

MAY 30, 2019

What we saw with CareerArc, was there was already a tremendous amount of investment in the middle of the market, with all of these different services and products that went into taking care of an employee when they were hired until they were let go. People were not just going to Google, they were looking all over the place.

Content 193

Content Social Network Coach Help 193

socalTECH

MARCH 1, 2013

However, there's a new generation of technology driven startups who are looking to apply software and technology in a way that will change how movies are made, and marketed. That results in a drastically lower marketing and PA budget for the film. That's a massive amount of money to spend on marketing. What's your background?

Hollywood 256

Hollywood CTO Hire Social Media Platform 256

InfoChachkie

NOVEMBER 3, 2014

Search Meets Social = Commerce. The combination of Search and Social is redefining the way marketers are allocating their ad budgets. According to Jared Belsky, President, 360i , “We see Search and Social as a 24 hour real-time consumer focus group that helps us stay on top of what consumers care about for our brands.

Entrepreneur 210

Entrepreneur Commerce Sites Social Network 210

socalTECH

JUNE 23, 2010

The firm's CEO is Brian McKelvey , who we caught up with recently to learn more about his background, the firm, and the market it hopes to serve. Brian McKelvey: We're building a virtual world, which attaches to Facebook, MySpace, Twitter, and all the social networks. Thanks for the interview. What's the idea behind Worlize?

Social Network 239

Social Network JavaScript Startup Platform 239

Startup Professionals Musings

JULY 18, 2012

An all-too-common question I get from startups and small businesses is “Which is the right social media platform for my business?” Is it Facebook, Twitter, LinkedIn, or one of the other 200 active platforms vying for attention these days? Almost 40% of small businesses that sell on Facebook say it is their sole sales channel.

Social Media 79

Social Media Media Marketing Platform 79

Berkonomics

NOVEMBER 7, 2013

founder and CEO of Gust, the angel financing platform used by over 50,000. Perhaps surprisingly, the components are NOT the traditional coding/business pieces; nor are they even coding /user interface / business / sales, or whatever. Described by BusinessWeek as a “world conquering. BUT good ideas are NOT hard to find.

Startup 189

Startup Sales Ideas Entrepreneur 189

Both Sides of the Table

FEBRUARY 21, 2010

One of the investment themes I’ve been focused on in the past 3 years has been Performance-Based Marketing. When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. I believe that many social networks confused this idea.

Advertising 284

Advertising Invest RSS CPC 284

SoCal CTO

NOVEMBER 11, 2009

She is a go to person for me when I have questions around technology or early stage marketing and branding. I hadn't talked to her in a while and then because of a presentation I did around Social Media for Service Professionals she and I reconnected. I'd be curious what you are doing with social media for a logistics company.

Marketing 150

Marketing Social Media Blogging Media 150

Startup Professionals Musings

FEBRUARY 26, 2023

It works best in a tightly defined niche market, like antique car owners, or rare-coin junkies, or woodworking enthusiasts, where experts hare hard to find, and members can gain from interacting with each other. With this model, you provide website access to insider information for a regular subscription payment.

Startup 117

Startup Pricing Customer Custom 117

socalTECH

MARCH 29, 2012

We spoke with Matt and Amanda MacNaughton , the brother and sister team behind PromoJam, to hear more about the company's platform. Amanda MacNaughton: PromoJam is an enterprise, social marketing technology platform. We also have a mobile platform, which integrates with Facebook, Twitter, and MySpace.

Social Media 217

Social Media Startup Platform Media 217

socalTECH

JUNE 21, 2011

Anyone who has been in sales, business development, or just works a lot with others is familiar with contact management software--tracking who you have been talking to, when, notes, and more for sales teams. What it did uniquely, is it also integrated contacts and communications--all in single platform. It's not efficient.

Google 216

Google Tool Email Sales 216

SoCal Tech Calendar

JANUARY 6, 2011

From GoogleTV to iTunes and YouTube to the rise of social networks to e-book readers to cloud computing and free software, the worlds of newspapers, books, music, platform games, film, television and even software have seen the sales of physical media such as DVDs plummet. Speakers: Richard Berger, Sr.

Content 113

Content Technology Council TCOSC Cloud Computing 113

Startup Professionals Musings

MAY 27, 2020

It works best in a tightly defined niche market, like antique car owners, or rare-coin junkies, or woodworking enthusiasts, where experts hare hard to find, and members can gain from interacting with each other. With this model, you provide website access to insider information for a regular subscription payment.

Startup 168

Startup Customer Custom Netflix 168

Startup Professionals Musings

FEBRUARY 26, 2017

An all-too-common question I get from startups and small businesses is “Which is the right social media platform for my business?” Is it Facebook, Twitter, LinkedIn, or one of the other 200 active platforms vying for attention these days? Almost 40% of small businesses that sell on Facebook say it is their sole sales channel.

Social Media 59

Social Media Media Entrepreneur Platform 59

Startup Professionals Musings

APRIL 24, 2019

Tony Hsieh, founder of Zappos, is recognized as an influencer in online retail, doubling sales annually, by giving away shoes to the needy. Mark Zuckerberg became a major influencer of social networking by first allowing only students from Harvard on his platform, and highlighting the uniqueness of Facebook.

Customer 93

Customer Custom IBM IBM 93

Tech.Co

FEBRUARY 14, 2017

After logging into your account via Facebook API, the platform uses your date of birth as the core data to help you calendar all of your friend’s birthdays and discover other people around you who also celebrate your special day. It reinforces the company’s culture of being a platform for giving and celebration,” said Hagger.

Startup 126

Startup Venice Social Network Tool 126

Startup Professionals Musings

AUGUST 24, 2013

An all-too-common question I get from startups and small businesses is “Which is the right social media platform for my business?” Is it Facebook, Twitter, LinkedIn, or one of the other 200 active platforms vying for attention these days? Almost 40% of small businesses that sell on Facebook say it is their sole sales channel.

Social Media 108

Social Media Media Startup Platform 108

Both Sides of the Table

AUGUST 22, 2011

I guess that’s why people like my pal Trevor Owens felt vindicated by the sale of GroupMe as evidenced by his Tweet to me. Well marketed. It’s a market commentary, not a company commentary. I’ve spoken positively about their design simplicity, their UX flow and their marketing prowess. How do I know?

Company 295

Company Companies Gogii Google 295

socalTECH

SEPTEMBER 19, 2008

We seem to receive lots of pitches from companies looking to attack the mobile market with their mobile software applications, but few who have deployed on-deck with carriers. What exactly are your mobile social networking applications? Derrick Oien: We have a platform we develop, called ANTHEM. It's an integrated client.

Social Network 113

Social Network Anthem Mobile Java 113

Startup Professionals Musings

APRIL 4, 2015

When it comes to social media for your business, expect a high learning curve, but rest assured it’s not rocket science. Social media is now one of the key marketing tools, but not the only one, so the challenge is to manage the resource tradeoffs effectively by constantly assessing payback versus cost. billion users).

Social Media 108

Social Media Media Startup Tips 108

Both Sides of the Table

FEBRUARY 24, 2011

I invested in LA-based Gogii , one of the fastest growing, most exciting mobile social networking companies you’ve never heard of and maker of a product called textPlus. Well, we started out a free text messaging platform. And Austin Murray runs sales & marketing – a role he also held at JAMDAT.

Gogii 310

Gogii Invest Blogging Startup 310

socalTECH

MARCH 2, 2011

For this morning's interview, we talked with Westlake Village-based PurePhoto (www.purephoto.com), which is looking to help photographers market and sell their photographs. One of the things that people will get out of PurePhoto, is we've combined social networking with the e-commerce element. What's next for you?

Westlake Village 164

Westlake Village Yahoo Commerce Social Network 164

socalTECH

JULY 21, 2011

With the rise of location-based check-ins from Foursquare, Gowalla, Facebook, Twitter, and others, there's suddenly lots more data that marketers want to parse through to make sense of how consumers are interacting with their brands. First off, where does MomentFeed fit into the location based marketing market?

Social Media 248

Social Media Zumbox Media Startup 248

Startup Professionals Musings

SEPTEMBER 19, 2016

As an entrepreneur looking for an idea, it makes sense to explore problem areas within your knowledge comfort zone, but when you are building a business with the solution, you have to stretch your comfort zone to keep up with the market and stay ahead of competitors. The idea is the only easy part. The hard part is the business execution.

Social Network 94

Social Network Startup Ideas Entrepreneur 94

socalTECH

SEPTEMBER 1, 2011

Our profile this morning is with Network Automation , a Los Angeles company competing in the IT automation market. Southern California--despite the lack of huge, name brand firms-- has a significant number of enterprise software companies, of which Network Automation is just one. You mentioned the big players in this market.

Networking 214

Networking IBM IBM Pacific Palisades 214

Tech Zulu Event

OCTOBER 22, 2013

Solaborate is a blend of great social network platforms, by taking in all the greatest bits and putting it all into one. Consumers all have access to social networks, but the business-side has never really caught on. There are multiple platforms used to get the job done.

Social Media 92

Social Media Social Network Tool Mobile 92

Startup Professionals Musings

SEPTEMBER 15, 2013

Here are a few examples: Marketing specialists. As your business starts up, you need marketing programs, Search Engine Optimization (SEO), Search Engine Marketing (SEM), a modern “pull” strategy based on social networks, and lead generation. Then your apps need to run on the new iPhone platform.

Entrepreneur 106

Entrepreneur Services Search Engine Optimization Startup 106

InfoChachkie

FEBRUARY 24, 2011

Value Prop Twitter Style : SocialStay is: "An easy to set up & manage mobile platform designed for the hospitality industry. We have built SocialStay for scale so I think the ‘chasm’ is both a function of time and sales. You don’t need much… But what you do need is sales. It drives revenue & engages guests."

Startup 233

Startup Design Mobile Social Network 233

Tech Zulu Event

OCTOBER 11, 2012

ZunguZ is a global social payment platform that integrates deeply into the social graph of Facebook and financial service providers. We may keep the platform with the name ZunguZ and look for a client facing name for the application. Omidyar Networks – head of investment. What is Zunguz? Why the name?

Software Review 92

Software Review Social Network Platform Technical Review 92

socalTECH

DECEMBER 13, 2012

What does the world have in store for the mobile games market, and how do mobile games developers look at the world? When iTunes started selling games in 2008, it coincided with one of the biggest market corrections, one of the biggest global economic corrections in our history and in my lifetime. Long term, it's probably not.

Mobile 168

Mobile Java Google Startup 168

Startup Professionals Musings

AUGUST 13, 2012

Terms like “every customer needs this” and “next generation platform” are far too soft, and should be avoided. Industry & market sizing. Start with the evolution of the overall industry, market segmentation, market dynamics, and customer landscape. Avoid any statements like “All we have to do is get 1% of the market.”

Competition 113

Competition Metrics Startup Invest 113

SoCal CTO

OCTOBER 26, 2009

" Kurt has a great background in sales and marketing. I've recently co-founded the first political social network FreedomSpeaks and CitySourced.com a real time mobile civic engagement tool. What are you working on now?

Los Angeles 150

Los Angeles Southern California Technology Angel 150

socalTECH

MARCH 3, 2015

However, that process really hasn''t taken advantage of today''s mobile, always-connected, socially networked world. We decided there was a big problem here to solve, and we think we bring a very particular voice to this market, because we are the target market ourselves, and we decided to tackle that problem.

Networking 100

Networking Startup Cornerstone OnDemand Social Network 100

Startup Professionals Musings

MAY 13, 2011

Terms like “every customer needs this” and “next generation platform” are far too soft, and should be avoided. Industry & market sizing. Start with the evolution of the overall industry, market segmentation, market dynamics, and customer landscape. Avoid any statements like “All we have to do is get 1% of the market.”

Competition 116

Competition Metrics Startup Sales 116