socalTECH

JUNE 7, 2018

Venice-based Heartbeat , a social influencer marketing startup which rewards women for sharing information on brands on Instagram, says it has signed up over 3,000 women in Los Angeles as "Ambassadors" for it service. Heartbeat says brands using its platform include Amazon, Goop, Sony Music, Netflix, Warner Bros.,

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TechCrunch LA

OCTOBER 28, 2020

MarketerHire , a Los Angeles-based startup backed by a slew of executives from some of the city’s hottest startups, launched its new service matching freelance marketing experts with open jobs listed on its platform. .

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Marketing Netflix Services Company 265

TechEmpower

JULY 24, 2023

At TechEmpower, we frequently talk to startup founders, CEOs, product leaders, and other innovators about their next big tech initiative. Background Questions Let’s start with some background questions about the business and product. How will you be taking this to market? What are your key Startup Metrics ?

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Develop Development Technical Review SEO 520

TechCrunch LA

NOVEMBER 8, 2022

A proliferation of startups is now trying to devise applications for this new class of language model , where the machine is capable of creating new text, images and videos based on simple human input. The platform is going after marketers with a Canva-style drag-and-drop interface. “We are doing what Jasper and Copy.ai

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Generative AI Marketing Artificial Inteligence Template 182

TechCrunch LA

FEBRUARY 13, 2019

Now the three men are finally ready to take the covers off of the labor of love they’ve been working on and launch Forge Platform , a new toolkit for distributed applications. “We wanted to pick a platform where the majority of developers are,” says Lorenz of the decision to work with Ethereum. ” . .

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Tech.Co

DECEMBER 28, 2022

With over 305 million start-ups being created every year globally, standing out from the crowd is a huge challenge. Only companies with cutting-edge concepts and crystal-clear market strategies stand a chance of surviving through their first year, let alone making a profit. Sign up to Tech.co's weekly newsletter today.

Startup 118

Startup Artificial Inteligence Platform Newsletter 118

Startup Professionals Musings

MAY 15, 2020

As an angel investor, I see plenty of startups focusing on building an innovative product, but I’m looking for the few who are also leading with an exponential growth strategy, to put them in the category of the next Amazon or Google. Let your highly motivated customers be your best marketing advocates for new customers.

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Marketing Startup Examples Customer 170

Both Sides of the Table

OCTOBER 4, 2009

This is part of my ongoing series Startup Advice. Many entrepreneurs who start technology companies are product people, technologists or savvy business people who worked previously for a larger company. Most start-up entrepreneurs have little or no sales experience. I know I didn’t. To the contrary.

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Sales Startup Platform Tips 319

socalTECH

JANUARY 8, 2019

Los Angeles-based Jobot , a new startup focused on helping connect job seekers with recruiters and employers, said Tuesday morning that it has launched, looking to both address skills and cultural fit of employees in the recruiting process. The startup was founded by Heidi Golledge, co-founder and former CEO of recruiting firm CyberCoders.

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TechCrunch LA

JANUARY 27, 2022

Now, a gaming startup that’s building a new kind of platform that it thinks will be a — wait for it — game changer in the category is announcing some funding as to ride that wave of attention. Gaming has been one of the most popular entertainment categories in the last two years of pandemic living.

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Platform Entertainment Netflix Content 167

Both Sides of the Table

APRIL 21, 2020

Harry was gracious enough to invite me back so this past week we recorded an episode discussing the current market environment. if you listen you’ll pick up much more than my quick notes below). We talked about what startup CEOs should do in these situations and how to think about these renegotiations.

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Venture Capital Marketing Startup Writing 263

TechCrunch LA

AUGUST 30, 2022

Digital avatar startup Genies , known its for high-profile partnerships with celebrities such as Justin Bieber, Migos and Cardi B, has just released its long-anticipated NFT storefront, “The Warehouse.” An image of the Genies platform showcasing a fashion collection designed by creator Ian Charms. Image Credits: Genies.

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Geni Silver Lake Startup Platform 219

Both Sides of the Table

JANUARY 3, 2016

In the VC insider baseball world a discussion has gone on about “VC platforms” over the past 5 or so years. While firms define platforms differently, let’s just say they are the services that a VC offers outside of investment capital and partner time on boards or providing intros.

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Venture Capital Platform Startup Resource 150

StartUp Beat

MARCH 10, 2020

spurse announced the pre-launch of its Social Reward platform at the Influencer Marketing Conference & Expo 2020 (IMCX 2020) that took place the 25th February in Los Angeles. Attendees of this year’s networking and educational event included senior-level marketing decision-makers […].

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Conference Platform Marketing Education 59

Startup Professionals Musings

JANUARY 16, 2022

A question that I still hear debated often is whether a new online platform startup growth strategy should focus on user count or profits. Most startups and investors I know don’t have unlimited funds, so the first question they should ask and do ask today, is “When is your company going to be profitable (self-sustaining)?”

Platform 118

Platform Snapchat Startup Course 118

TechCrunch LA

MAY 25, 2019

Hello and welcome back to Startups Weekly, a newsletter published every Saturday that dives into the week’s most noteworthy venture deals, fundraises, M&A transactions and trends. Let’s take a quick moment to catch up. Haus, like any good consumer startup in 2019, is shipped directly to your door. Fundraising.

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Startup Venture Capital Newsletter Tips 223

Tech.Co

JUNE 22, 2021

Shopify is planning to strike a blow at Amazon by entering the affiliate marketing space. An ecommerce giant with huge clout in bricks-and-mortar store retail, too, Shopify can boast to having more than one million retailers using its platform. Why Would Shopify Expand into Affiliate Marketing? Considering Shopify?

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Marketing Buzzfeed Guide Platform 177

Tech.Co

NOVEMBER 28, 2022

TikTok is struggling to make a dent in the world of US and European ecommerce , and has now enlisted the help of a number of startups to try and reverse that trend and bring the Live Shopping craze sweeping Asia to other markets. TikTok Teams Up With Ecommerce Startups. Get the latest tech news, straight to your inbox.

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Social Media Startup Commerce News 148

TechCrunch LA

OCTOBER 7, 2021

An edtech startup called Entity Academy — which provides women with training, in areas like data science and software development; mentoring; and ultimately job coaching — has raised $100 million on the heels of strong growth of its business, and an ambition to improve that ratio. That, too, is evolving with online engagement.

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Mentor Training Startup Course 297

Tech.Co

MARCH 10, 2022

Amazon could substantially expand their dominance over the ecommerce market, as the Seattle-based tech giant has announced the acquisition of Veeqo, a UK-based ecommerce startup. What does this mean for the ecommerce market? The post Amazon Has Acquired Ecommerce Startup Veeqo appeared first on Tech.co.

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Startup Professionals Musings

NOVEMBER 28, 2020

In my view, starting a new business has never been easier, and according to reports from the Kauffman Foundation , the numbers are here to show it. Who would not want to join the unicorns (recent startups with a current valuation of over $1 billion)? Fundraising through online platforms and crowdfunding.

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Tips Startup Social Media News 161

Startup Professionals Musings

AUGUST 15, 2022

It’s enough to drown any business which tries to fight it or ignore it, and it’s an opportunity to ride higher and faster than even the successes of Google and Facebook, for those startups that use it as their driving force. For startups, this is an engagement opportunity worth billions of dollars. Big data:” learning from the flood.

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Startup Social Media Entertainment Metrics 126

TechCrunch LA

DECEMBER 15, 2021

Another travel startup that found itself scrambling to pivot as the COVID-19 pandemic took off is now announcing a huge round of funding after finding its feet and proving that it can grow, even under adverse circumstances. “Customers are starting to meet the demand from an experience perspective in rental homes,” he said.

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Platform Invest Los Angeles Funding 139

socalTECH

OCTOBER 11, 2021

A new, Los Angeles-based startup, Dylish, has launched a new online ordering platform to handle delivery and take out orders, the company said this morning. The company said its platform provides customized webpage, marketing materials, social media presence, customizable iOS and Android apps, QR codes, tablet and printer, and more.

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Startup Social Media Platform Los Angeles 113

Startup Professionals Musings

MAY 21, 2022

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Real customers. Owned media. Long-term sales.

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Marketing Framework Social Media Media 127

Startup Professionals Musings

APRIL 2, 2023

One of the simplest questions I get from aspiring entrepreneurs, and ironically one of the hardest, is “How do I start?” I want to tell them to just start anywhere, but I realize that most have no idea where anywhere is. The wealth of online education offerings is a great start, but is not enough.

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Startup Education Entrepreneur Tool 108

Both Sides of the Table

MARCH 14, 2013

Creating awareness for your brand and products is one of the lifebloods of technology startups yet in a world where so many companies are being created it becomes difficult to rise above the noise. Mostly it’s because your marketing campaigns suck. One of the masters of this in the startup technology world is Flurry.

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Marketing Press Blogging Startup 389

Startup Professionals Musings

SEPTEMBER 21, 2018

If you are one of the thousands of entrepreneurs who need equity funding to get your startup going (no loans to repay), you are probably overwhelmed at the prospect of finding, contacting and pitching to the huge number of qualified angels and investment groups around the country. Register Internet and social media startup names.

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Platform Equity Invest Technical Advisors 94

socalTECH

FEBRUARY 14, 2017

Los Angeles-based ZestFinance , the fintech startup led by Douglas Merrill, said on Tuesday that it has rolled out a new platform aimed to help lenders better underwrite loans to millennials and others with a limited credit history. READ MORE>>.

Platform 113

Platform Artificial Inteligence Los Angeles Customer 113

TechCrunch LA

SEPTEMBER 13, 2021

But today a startup that’s tackling a different aspect of the market — addressing the supply chain that subsequently turns the wheels of the bigger food distribution machine — is announcing a big round of funding as it continues to grow. The funding is coming from a wide mix of investors.

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Startup Platform Software Los Angeles 249

socalTECH

DECEMBER 10, 2019

Los Angeles-based MedAnswers , a venture-backed startup focused on fertility, is announcing this morning that it has launched a new product, which helps match users with fertility doctors and experts. The company already offers up information on fertility from experts via its iOS and Android apps. READ MORE>>.

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Platform Tool Los Angeles Report 100

TechCrunch LA

JUNE 26, 2018

Aclima , a San Francisco-based company which builds Internet-connected air quality sensors and runs a software platform to analyze the extracted intel, has closed a $24 million Series A to grow the business including by expanding its headcount and securing more fleet partnerships to build out the reach and depth of its pollution maps.

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Startup Professionals Musings

AUGUST 3, 2022

In my role of business advisor to startups, I often recommend these to increase initial brand identity and market penetration. With the rate of market change today, and the advent of worldwide competitors, you need every strategy you can muster to keep up, and respond quickly to new threats.

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socalTECH

APRIL 13, 2021

For today's interview, we spoke to Dave Eastman, the Director of the Viterbi Startup Garage, a startup incubator that is run by the University of Southern California, out of its location in Marina Del Rey. What is Viterbi Startup Garage? The Startup Garage is located physically in Marina Del Rey, in the twin tower on Admiralty.

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Marina Del Rey Startup USC Incubator 150

socalTECH

AUGUST 9, 2013

Venice, California-based PromoJam , the social marketing startup headed by Matt and Amanda MacNaughton, said this week that it has launched a new tool for launching social, direct, and mobile marketing campaigns. The company said the new offering starts at $29.99. tool software marketing social promojam'

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Tool Marketing Venice Design 225

Startup Professionals Musings

FEBRUARY 26, 2023

If you are looking to start a new business in any domain, it’s definitely worth your time to check your fit for one of these models: Membership website model. Popular variations of cloud subscription services now include offerings billed as Platform as a Service (PaaS), and Infrastructure as a Service (IaaS). Private club model.

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Startup Pricing Customer Custom 117

socalTECH

MARCH 6, 2013

SharesPost , the private company marketplace headed by Greg Brogger, which had been incubated and started in Santa Monica via Brighthouse, the startup incubator run by Brogger and Scott Painter, is in a joint venture with NASDA OMX , the two said this morning. Brogger was at CarsDirect with Scott Painter, who heads up TrueCar.

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CarsDirect Marketing Incubator Truecar 170