Both Sides of the Table

OCTOBER 31, 2010

This is part of my ongoing Sales & Marketing Series. In the first part of this post I talked about how sales in a startup is often evangelical , requires as consultative sale and needs constant adjustments based on customer feedback. We had 4 or 5 sales reps that had been around since the early days.

Sales 286

Sales Newsletter Technical Review Activity 286

Startup Professionals Musings

APRIL 16, 2021

This is a statement that they are willing and able (and successful) at projecting market and technology turns, not just straight-line innovations. They have the courage to make bold decisions, often contrary to conventional market research. For real entrepreneurs, crazy is a compliment, and the new market may be just around the corner.

Marketing 157

Marketing Design Entrepreneur Ideas 157

Startup Professionals Musings

SEPTEMBER 4, 2020

Here are some key ways that personal stories can raise your message above the standard sales pitch: Show that you are authentic and deserve their trust. Story telling allows these people to see the real you, outside the context of a marketing pitch for a specific business or solution. Weave a real person throughout your message.

Startup 145

Startup Competition Customer Custom 145

Startup Professionals Musings

JULY 30, 2021

The recent pandemic was a strong signal for change, and I see most of you entrepreneurs and business owners responding to the business changes required and new opportunities presented. When sales fall off, you need to dig deep for the “why,” rather than just assuming the price needs to go down.

Marketing 162

Marketing Social Media Metrics Customer 162

Startup Professionals Musings

AUGUST 14, 2020

Many entrepreneurs are so enamored with their product vision that they believe their own hype, and are convinced that the market for their solution is so huge that no one will ask them for independent market research data. Conduct your own customized market research. Modern libraries are still worth a visit.

Marketing 157

Marketing Statistics Research Report 157

Technology Council

JANUARY 1, 2014

I have the opportunity to work with a large number of sales teams and to see what makes for highly successful ones and ones that struggle. In my experience the #1 determining factor in sales team success is whether the company has the right sales people on board or not. The software sells for $50,000 to $400,000 per instance.

Sales 113

Sales Training Software Email 113

Berkonomics

MARCH 28, 2024

Some investor board members are also member of boards for companies that may overlap in markets or even compete directly, although rare. Sometimes, there will be a conflict of interest between the people representing the various shareholder classes on a board.

Class 282

Class Coach Invest Sales 282

Both Sides of the Table

JULY 9, 2013

This is final part of a series that describes a sales methodology for technology companies or frankly many other types of companies, too. Well think of it this way – you have your sales process. And with scarce resources it’s your job to decide which door this lead must go through – sales or marketing.

Customer 324

Customer Custom Marketing Newsletter 324

Both Sides of the Table

JANUARY 13, 2011

I believe in this so much that, despite my post advising you to be prepared for the *norm* in VC, I wrote a post about a company that came in for a presentation and never even got the slides out or presented a demo. The “Triple Play&# of VC Presentations. Be ready to map your presentation to their preferred method.

Venture Capital 299

Venture Capital Slides Technical Advisors Startup 299

Technology Council

JANUARY 1, 2014

I have the opportunity to work with a large number of sales teams and to see what makes for highly successful ones and ones that struggle. In my experience the #1 determining factor in sales team success is whether the company has the right sales people on board or not. The software sells for $50,000 to $400,000 per instance.

Sales 100

Sales Training Software Email 100

Berkonomics

JUNE 4, 2020

That’s impressive sales leverage. And that’s why the major focus that used to be in the direct mail business to drive sales is now focused upon email marketing campaigns, social networking marketing, influencer marketing, and location-based sales using tools to recognize shoppers at the point of sale.

.Net 156

.Net Sales Tool Email 156

Berkonomics

JULY 26, 2018

These are so succinct, so well defined, so precise that everyone in sales and everyone involved in marketing must be able to answer these three questions without pause, and convincingly. It would pay you to work over this set of questions in a special session with sales, marketing and senior management in the room at once.

Sales 226

Sales Customer Custom Pricing 226

Both Sides of the Table

OCTOBER 4, 2009

Most start-up entrepreneurs have little or no sales experience. But through nearly a decade of startups I learned that sales comes down to three essential elements: 1. Many, many tech companies I meet start with a set of “awesome features” and present them to me (and I suspect also to customers). I know I didn’t.

Sales 319

Sales Startup Platform Tips 319

TechCrunch LA

DECEMBER 8, 2020

He did note that in the four markets where the company has gone live since launching its business in January 2019 — San Diego, Los Angeles, the Inland Empire , and Sacramento — has yielded an annualized revenue run rate of over $400 million in gross merchandise value (the total value of home sales transacted on its platform).

Sales 282

Sales Demand San Diego Funding 282

SoCal Tech Calendar

NOVEMBER 30, 2012

Tuesday, December 4, 2012 -- Graziadio Alumni Network of Los Angeles presents their Small Business Breakfast Series: New Trends in Mobile and Online Marketing. accounting for 3 times the market value of the traditional ?Old it is critical to evaluate new trends in online marketing and the ?New Old Media?, New Media?.

Search Engine Optimization 113

Search Engine Optimization Mobile Marketing SEO 113

Both Sides of the Table

JULY 26, 2010

Many of you have read or at least know the primary thesis of “ Crossing the Chasm &# the seminal book on marketing your products to mainstream consumers by Geoffrey Moore. It influenced a generation of tech marketers. We all intuitively know this curve now but we don’t all market effectively to it.

Marketing 294

Marketing Customer Custom Technical Review 294

Startup Professionals Musings

OCTOBER 21, 2023

Here are some basic principles from my own experience that will improve your odds and keep you on the right track: Recognize that you are not the market. Marketing is everything these days. On the average, it takes as long to build marketing momentum as it does to build the solution. Everyone must be part of the sales process.

Customer 109

Customer Custom Satisfaction Sales 109

SoCal Tech Calendar

SEPTEMBER 21, 2012

Thursday, September 27, 2012 -- Get Qualified Traffic and Increase Conversions for your Business/Startup/Company Los Angeles Online Marketing for Entrepreneurs. After spending hard earned money and countless time on SEO and Social Media, you see traffic, but you don't seem to see any conversions(sales/leads/signups).

Los Angeles 100

Los Angeles Entrepreneur Marketing Angel 100

Startup Professionals Musings

SEPTEMBER 11, 2015

Yet in this age when customers have a thousand alternatives, and are overwhelmed by a multitude of messages, sales efforts can make or break a business. In fact, I believe modern entrepreneurs need to be super sales people, in the most positive sense, to their team as well as customers. No pain usually means no sales.

Sales 106

Sales Entrepreneur Customer Custom 106

Startup Professionals Musings

MARCH 31, 2023

Every entrepreneur knows that good demand generation marketing is the key to growth these days, but very few have the discipline or know-how to measure return in a world of a thousand tools and techniques. In fact, we now live in a buyer-led digital age, where the traditional media push-marketing efforts just don’t work.

Metrics 102

Metrics Demand Paramount Content 102

Startup Professionals Musings

DECEMBER 27, 2019

Every new business dreams of growing from a startup to a global market leader in a few years, like Amazon.com, but that goal is elusive. They present a convincing story that every entrepreneur has the same potential, but most get sidetracked and bogged down by their technology, competitors, and internal organization.

Marketing 123

Marketing Technical Review Customer Custom 123

Tech Zulu Event

APRIL 12, 2013

Full-service Pinterest marketing and technology startup – HelloSociety recently announced it had driven $30 million in additional sales revenue for its over 350 brand clientele through Pinterest. HelloSociety’s successful marketing and branding campaigns run on Pinterest for a reason.

Sales 101

Sales Technical Review Marketing Technology 101

Tech Zulu Event

DECEMBER 18, 2013

Topics of discussion will be Wearables Technology, Bitcoin, SaaS, Cloud, Mobile, Gaming, Social Markets, what surprises are coming for 2014, creating value with your company, hiring problem solvers, and building a sensible businesses. We will also have some of the top companies present that each of the panelist has invested in.

Startup 111

Startup Entertainment Media Santa Barbara 111

Startup Professionals Musings

MAY 19, 2010

As a member of the local angel group Selection Committee, I’ve seen a lot of startup presentations to investors, and I’ve never seen one that was too short - maybe short on content, but not short on pages! Every startup needs both a business plan and an investor presentation, completed before you formally approach any investors.

Slides 94

Slides Competition Sample Sales 94

Startup Professionals Musings

OCTOBER 21, 2015

Every entrepreneur knows that good demand generation marketing is the key to growth these days, but very few have the discipline or know-how to measure return in a world of a thousand tools and techniques. In fact, we now live in a buyer-led digital age, where the traditional media push-marketing efforts just don’t work.

Metrics 101

Metrics Marketing Demand Paramount 101

Both Sides of the Table

FEBRUARY 21, 2019

The reality is that there are some board meetings in which having a broad set of management present is a great idea and there are some meetings where in can be a hindrance. how they think, how they present, what their key issues are, how the respond to tough questions. I’ve outlined the key functions in the graphic below.

Startup 161

Startup Slides Ideas Guide 161

Berkonomics

SEPTEMBER 27, 2018

After presenting a “state of the company” report at a national meeting of resellers for a company where I sat on the board, I was approached by one of the audience members, complimenting my presentation and stating, “I have a problem. The background for my story. The year was 1998.

Sales 120

Sales Web Design Web Design 120

Startup Professionals Musings

JANUARY 22, 2021

Here are some basic principles from my own experience that will improve your odds and keep you on the right track: Recognize that you are not the market. Marketing is everything these days. On the average, it takes as long to build marketing momentum as it does to build the solution. Everyone must be part of the sales process.

Sales 165

Sales Customer Custom Social Media 165

Startup Professionals Musings

SEPTEMBER 15, 2018

Many entrepreneurs are so enamored with their product vision that they believe their own hype, and are convinced that the market for their solution is so huge that no one will ask them for independent market research data. Conduct your own customized market research. Modern libraries are still worth a visit.

Research 87

Research Marketing Statistics Report 87

Both Sides of the Table

FEBRUARY 6, 2013

My rationale is simple: everything goes wrong and only great teams can respond to competitors, markets, funding environments, staff departures, PR disasters and the like. And the folks at Startup Grind have been kind enough to invite me to present this morning in Mountain View on the topic. Final startup grind from msuster.

Startup 388

Startup Slides Outsource Development Sales 388

socalTECH

FEBRUARY 20, 2020

According to ServiceTitan, the integration allows garage door sales and service technicians to easily configure and present quotes and track and process Clopay doors. ServiceTitan said the move is aimed at helping improve efficiency and drive sales for garage door dealers and contractors served by Clopay.

Sales 100

Sales Los Angeles Pricing Tool 100

Startup Professionals Musings

JULY 9, 2018

Every entrepreneur knows that good demand generation marketing is the key to growth these days, but very few have the discipline or know-how to measure return in a world of a thousand tools and techniques. In fact, we now live in a buyer-led digital age, where the traditional media push-marketing efforts just don’t work.

Metrics 57

Metrics Demand Marketing Paramount 57

Berkonomics

JULY 11, 2013

That’s impressive sales leverage. The major focus that used to be in using the direct mail business to drive sales is now focused upon email marketing campaigns, social networking marketing, building buzz, and location-based sales using tools to recognize shoppers at the point of sale.

.Net 207

.Net Sales Tool Social Network 207

Both Sides of the Table

JUNE 13, 2018

The short answer is that you should have multiple versions of your “pitch deck” (a short, visual presentation in Keynote, PPT or similar and shared as a PDF) and each occasion has a specific goal. It’s a marketing deck and nothing in it should reveal some “secret sauce” that your competitors could magically copy and destroy you.

Venture Capital 261

Venture Capital Slides Email Startup 261

socalTECH

MARCH 14, 2018

This year, we're sponsoring the Recurring Revenue Conference (www.recurringrevenueconference.com), presented by Sutton Capital Partners. Jon Ferrara: I firmly believe that Service is the New Sales and that the Sales starts after a customer buys. Being too early can be more dangerous than being late to market entry.

Customer 166

Customer Custom Conference Social Media 166

Startup Professionals Musings

MAY 6, 2023

Many entrepreneurs are so enamored with their product vision that they believe their own hype and are convinced that the market for their solution is so huge that no one will ask them for independent market research data. Conduct your own customized market research. Modern libraries are still worth a visit.

Statistics 120

Statistics Research Report Newsletter 120

TechCrunch LA

SEPTEMBER 23, 2020

But the no-longer nascent sneaker and streetwear market is a big market, with the potential to reach $30 billion in sales globally by 2030, according to a recent report by the research firm, Cowen ( cited by The Wall Street Journal , which first reported the financing). billion thanks to $100 million in new financing.

Commerce 255

Commerce Journal Los Angeles Research 255