TechCrunch LA

SEPTEMBER 7, 2021

But LA-based performance marketing agency MuteSix didn’t wait that long to build its business around scaling DTC brands. If you have growth marketing agencies or freelancers to recommend, please fill out our survey !). Why do you think that performance marketing is the right fit for DTC?

Commerce 211

Commerce Content Marketing Startup 211

Startup Professionals Musings

AUGUST 27, 2022

In business, entrepreneurs hunt for new innovative solutions to problems, new ways of beating competitors, new markets, and new customers. They love the continuous hunt, for investment capital, resources, talent, and new markets. Only a few of these slide into farming, as the company grows in employees and products.

Entrepreneur 124

Entrepreneur Marketing News Slides 124

Startup Professionals Musings

MAY 12, 2021

If you are a passionate technologist , it’s easy to forget that marketing is required to sell even the most compelling solution, to cut through the information overload everyone sees today on the internet. If marketing is not your thing, then you need to find a partner or outside expert to help you.

Technical Advisors 154

Technical Advisors Tips Marketing Case Study 154

Berkonomics

MARCH 15, 2012

In the creation of a new enterprise, there are five principal risks to be addressed by the entrepreneur. Professional investors will probe these five risk areas and make the decision to invest based upon comfort with each. First: Product risk. Second: Market risk.

Outsource Development 200

Outsource Development Ideas Resource Patents 200

Berkonomics

OCTOBER 5, 2023

Since this number is budgeted and pre-authorized, managers tend to focus upon other things such as sales, marketing and product development issues. There is an art to efficient management of a process, whether that is the process of bringing a product to market from R&D to production or developing a new product’s launch program.

Venture Capital 296

Venture Capital Product Marketing Resource 296

socalTECH

MARCH 27, 2014

Woodland Hills-based online local online marketing provider ReachLocal is bragging today that it has signed up 1,000 clients for its new ReachEdge marketing automation product. The product had been launched in September of 2013. reachlocal marketing automation customers leads software' READ MORE>>.

ReachLocal 153

ReachLocal Woodland Hills Customer Custom 153

socalTECH

OCTOBER 28, 2016

Venice-based Amplify LA (www.amplify.la) is celebrating its fifth anniversary as a startup accelerator here in the Los Angeles area � one of the few in the area to have survived in more or less original form after the launch of a number of startup incubators and accelerators five years ago. Congrats on your five year anniversary!

Startup 100

Startup Entrepreneur Funding Incubator 100

Berkonomics

JUNE 18, 2015

There are five basic kinds of internal risks than a business faces over time. First, there is market risk. Will the marketplace accept your product? Is there a market for your class of product at all? Market risk is constant and should be of greatest concern to any executive or entrepreneur.

Competition 120

Competition Marketing Class Product 120

Startup Professionals Musings

JULY 30, 2021

While you all recognize that reacting to weak market signals is critical to staying in business and staying competitive, I find that many don’t have the skills and focus to trigger change decisions on a timely basis. Scan for unmet needs to match new products. List potential new opportunities outside your domain.

Marketing 162

Marketing Social Media Metrics Customer 162

Startup Professionals Musings

JANUARY 31, 2022

As an investor, I sometimes see CEOs who negotiate to send their VP of Marketing to talk. Yager asserts that being able to speak in public is one of the five key business skills that can make or break your company, whether you are a new startup or an entrepreneur who's been around for many years.

Marketing 113

Marketing Entrepreneur Customer Custom 113

InfoChachkie

FEBRUARY 20, 2012

However, his first-hand knowledge of how software is created, tested and commercialized facilitated his execution of Microsoft’s initial strategy, in which it leveraged its operating system to create a suite of business productivity solutions. Microsoft’s success is proof that the best technology is not required in order to dominate a market.

Tips 275

Tips Startup IP Santa Barbara 275

Startup Professionals Musings

OCTOBER 2, 2022

I have found it to be more productive and effective to lead with the model that no meetings will take an hour, and may be done in as little as five minutes. I have personally used this approach in leading startups as well as large organizations, in highly technical roles as well as business development and marketing.

Mentor 154

Mentor Technical Review Coach Slides 154

Berkonomics

FEBRUARY 21, 2019

First, few startups can use that much money today with all the virtual services available and increasingly inexpensive methods of development, prototyping and marketing. A much more rational approach to starting up.

Startup 120

Startup Invest Summary Resource 120

InfoChachkie

JUNE 30, 2014

Too bad, as they would be well served to study Dirty Franks marketing plan, which has withstood the test of time. Franks didn''t need a sign, let alone a marketing budget. Hurry Up And Stop Marketing. If you have amazing products, the marketing of those products is trivial. startups who.

Marketing 193

Marketing Software Review Product Social Media 193

Startup Professionals Musings

AUGUST 4, 2019

Marketing is everything these days. Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late. I like the guidance from marketing coach David Newman’s classic book “ Do It! Don’t fall into the marketing-speak trap. How many customers will have any idea what this means to them?

Marketing 97

Marketing Entrepreneur Startup Technical Review 97

TechCrunch LA

JULY 17, 2020

As the company said, there are no other methods available on the market that can allow for the creation of complex products from animal cells. Unlike the 3D bioprinting process used by its Russian partner, Beyond Meat uses plant-based products exclusively to make its faux chicken meat. ” Image: Beyond Meat. .

Southern California 307

Southern California Orange County Los Angeles San Diego 307

socalTECH

OCTOBER 3, 2019

For years, Los Angeles-based Soylent (www.soylent.com)--which makes all-in-one meal replacement drinks, bars, and other productsdanced around the origins of the name, which is tied to a dystopian 1973 science fiction film, Soylent Green , featuring Charlton Heston. How did you decide to finally embrace the interesting origins of your name?

Marketing 100

Marketing Startup Social Media Product 100

Berkonomics

DECEMBER 20, 2018

I asked him five important questions, which he answered, and I’ve summarized below. These are your candidates, because they are companies already absorbing much or all the marketing expense necessary to make sales of your invention. If a continuing fee, the license could be based upon units of the product incorporating your IP.

IP 136

IP Product Equity Tool 136

Berkonomics

MAY 13, 2021

The five resources boards and investors can add to a company. There are five types of resources a great board or active investor can add to a company. The longer it takes to produce and release a product, the more fixed overhead is consumed, and the runway of remaining cash diminishes. Time as a corporate asset.

Resource 156

Resource Coach Activity Invest 156

socalTECH

MAY 28, 2013

To bring that ability to name your own price on products, Los Angeles-based Greentoe (www.greentoe.com) recently launched, allowing consumers to name their own price to retailers of everything from electronics to baby products. Joe Marrapodi: GreenToe is a name your own price marketplace for products. What is Greentoe?

Pricing 273

Pricing Product Help Sales 273

Berkonomics

AUGUST 2, 2018

This week, we continue our series on marketing and positioning. The five major niches. There are five major classes or niches a company should examine and make its own in calculating positioning in the marketplace. Assume that you are not an Internet retailer with many competing products to sell. Or quality and service?

Pricing 226

Pricing Competition Examples Class 226

socalTECH

JUNE 10, 2013

Pharmaceutical companies spent $20 billion a year marketing their products to medical offices. We spoke with Dan Gilman , President and co-founder of the company, to learn more about the company, it''s market, and why healthcare information technology is such an interesting area for investors. What is RxVantage?

Marketing 231

Marketing Software Education Startup 231

Berkonomics

DECEMBER 20, 2018

I asked him five important questions, which he answered, and I’ve summarized below. These are your candidates, because they are companies already absorbing much or all the marketing expense necessary to make sales of your invention. If a continuing fee, the license could be based upon units of the product incorporating your IP.

IP 120

IP Product Equity Tool 120

Startup Professionals Musings

DECEMBER 7, 2010

It’s not uncommon for me to see a startup business plan “mission” to be the “premier brand” for their product, yet their marketing budget in the financials is trivial. This combination will almost certainly get your plan tossed by potential investors, who understand all too well the need and cost for marketing in today’s environment.

Marketing 94

Marketing Startup Social Media SEM 94

Startup Professionals Musings

SEPTEMBER 18, 2022

There is no perfect answer to the competitive advantage question, but investors are looking for how your offering will keep ahead of competition, not just at this moment, but throughout the life of their three to five-year investment. Declare that you will offer the product or service free. Neither speaks well for you or your startup.

Competition 133

Competition Patents Resource Invest 133

Startup Professionals Musings

JUNE 30, 2019

The “valley of death” is a common term in the startup world, referring to the difficulty of covering the negative cash flow in the early stages of a startup, before their new product or service is bringing in revenue from real customers. Consider licensing your product or intellectual property, and “white labeling.”

Startup 87

Startup Technical Review Equity Incubator 87

Berkonomics

JULY 13, 2023

Five tactics to support each strategy seem a fair, even if arbitrary number. Assign our development manager to localize design and oversee the needed enhancements to our product and support materials for each new territory. How many tactics can you support at once? Tactics direct each department in very specific ways.

Resource 156

Resource Examples Tool Sales 156

Tech Zulu Event

AUGUST 14, 2013

The online market is a great place to launch a new fashion brand. It allows your products to be available to the international fashion market and an online launch can be done for much less money than opening a traditional brick and mortar store. Here are five things to consider before launching your fashion brand online.

Commerce 93

Commerce Social Media Design Startup 93

Startup Professionals Musings

APRIL 27, 2015

I have found it to be more productive and effective to lead with the model that no meetings will take an hour, and may be done in as little as five minutes. I have personally used this approach in leading startups as well as large organizations, in highly technical roles as well as business development and marketing.

Product 99

Product Mentor Startup Technical Review 99

Startup Professionals Musings

JULY 14, 2023

Porter proposed his Five Forces framework for analyzing the competitive environment which I think makes even more sense today. Every existing business, as well as every startup, needs to reassess their product or service in the context of these five forces: Intensity of competitive rivalry. Way back in 1979, Michael E.

Competition 88

Competition Startup Framework Pricing 88

Startup Professionals Musings

OCTOBER 24, 2020

Porter proposed his Five Forces framework for analyzing the competitive environment which I think makes even more sense today. Every existing business, as well as every startup, needs to reassess their product or service in the context of these five forces: Intensity of competitive rivalry. Way back in 1979, Michael E.

Competition 151

Competition Startup Framework Pricing 151

Startup Professionals Musings

SEPTEMBER 8, 2010

Investors take that to mean either 1) there is no market for your product, or 2) you don’t understand the concept of business and competition. Porter proposed a Five Forces framework for analyzing the competitive environment which I think still makes a lot of sense today. Either way you lose. Way back in 1979, Michael E.

Startup 86

Startup Competition Pricing Framework 86

socalTECH

SEPTEMBER 29, 2020

Santa Barbara-based whole home audio systems maker Sonos has filed another patent infringement suit at Google , saying that Google has infringed on five wireless audio patents held by the company. The two companies are in a back and forth tussle by the two, as Google has attempted to muscle its way into the home audio streaming market.

Patents 113

Patents Google Santa Barbara Competition 113

socalTECH

AUGUST 26, 2019

Thomas Russell: ETC Solar develops effectively transparent contacts for solar cell manufacturers, to improve their power output by five percent and to dramatically reduce manufacturing costs. Afterwards, we heavily engaged with the solar cell community to identify product-market-fit. What does ETC Solar do?

CalTech 113

CalTech Outsource Development IP Marketing 113

Startup Professionals Musings

JUNE 13, 2015

Entrepreneurs and startups often ask if they should select only social media for marketing, or stick with digital media, or just count on traditional media. Social media as a marketing tool is here to stay, and is now widely accepted. Traditional marketing is sales-focused, one-way push.

Social Media 108

Social Media Media Marketing Resource 108

Berkonomics

MARCH 16, 2023

Teaching about the five types of resources In my book, “Extending the Runway” (Second Edition, Berkus Press 2014), I explore the thesis that there are five basic types of resources an entrepreneur must exploit in growing a successful business: time, money, process, relationships and context. Let’s test your flexibility.

Coach 156

Coach Artificial Inteligence Entrepreneur Resource 156

Startup Professionals Musings

JANUARY 30, 2022

In fact, it’s all about the “focus” required to get early stage technology products across the deadly chasm from early adopters to mainstream customers. Missions and products that are too broad confuse your team, your customers, and potential investors. Product development chasm. Marketing and sales chasm.

Startup 150

Startup Technical Review Customer Custom 150